Traditional Culture Encyclopedia - Traditional festivals - Advantages of Dell's direct selling model
Advantages of Dell's direct selling model
Dell model is a real direct selling, where manufacturers directly face the most terminal sales channels, or manufacturers directly face consumers. The advantage of this sales model lies in the flattening of sales channels, which can greatly reduce the cost pressure of channels. But the biggest problem of this sales model lies in the pressure of channel management. Faced with a large number of sales terminals and consumers, manufacturers are under great pressure in sales and after-sales service. What Dell can do well lies in the excellent application of management and informatization within the enterprise.
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