In the process of Chinese design development, which designs have influenced the design style of which foreign designers?

President of Guangdong Chao Hongji Industry Co., Ltd, Chairman and General Manager of Shantou Langri Jewelry Co., Ltd, Director of Langri (Europe) Co., Ltd, Vice President of China Gems & Jades Association, Vice Chairman of Manufacturers' Specialized Committee of China Gems & Jades Association, and EMBA of Sun Yat-sen University.

Light blue spectacles, fair skin, a handsome air comes to your face

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. "I rarely accept media interviews, we do jewelry needs to be subtle and thick." Liao Chuangbin said right to the point. Then he talked about his own has been advocating the "carry forward the culture of oriental jewelry" business philosophy, bright voice echoed in the room, in the surrounding exquisite classical decorative atmosphere, there is a kind of "purple breath" in the air.

Aspire to carry forward the culture of oriental jewelry

"Thick and thin" is Liao Chuangbin's summary of his entrepreneurial path, but also his advice on the development of China's jewelry industry. The president, who is at the head of China's jewelry industry, is very low-key, and he constantly expresses the feelings of cultural greatness and personal insignificance. "It was a very long process for Chaohongji Jewelry to be recognized in the jewelry world, and it took us seven or eight years to verify that our whole strategy was correct." He explained that China's special national conditions in modern times have caused a break in the Chinese jewelry industry. With the deepening of reform and opening up, China's economy took off, however, in the jewelry industry, we saw the most foreign brands, even those produced in mainland China were labeled with Hong Kong brands. At that time, China's jewelry industry stayed at the level of imitation and copying. "What makes internationally renowned jewelry brands attractive? In addition to fine workmanship and skillful design, in fact, the most fundamental thing is that they have rich humanistic and spiritual connotations and strong characteristics of their own nation. From this level, China has a long history, profound culture, on the field of jewelry culture, each dynasty, from the court to the folk, can collect a large number of national characteristics of the jewelry", Liao Chuangbin said with emotion: "Originally, China should be the world's most influential jewelry country, now this situation is and Now this situation is not in line with our culture of a great country". So, in 1996, Liao Chuangbin and his father's friends set up Guangdong Chao Hongji Industrial Co., Ltd. and created the Chao Hongji brand in the following year. From the beginning, the company put forward "carry forward the Oriental culture, integration of the essence of the world jewelry" as the mission of the enterprise, the strong launch of the "original" jewelry.

"'Carry forward the culture of the Oriental jewelry' concept, whether from the marketing concept, or from the substance, we believe that this is a better entry point." Liao Chuangbin said confidently.

Original design, take the road of the brand

However, Liao Chuangbin's firm confidence has not been recognized by his peers, and some people have said he is "crazy".

"I put forward the 'Oriental culture', from 1996 to 2003, no one in the industry that I can succeed." Countless skeptical eyes on Liao Chuangbin, in front of him there are only two ways, either give up the brand strategy, or to fight alone.

"Our company is headquartered in Shantou, relatively speaking, Shantou's information is relatively closed, and it is precisely this way that I can not hear what is going on outside the window, buried in their own things, what to do what to do." Liao Chuangbin firmly chose to "go their own way".

Doing the choice must have their own original design, come up with their own characteristics. "The technology needed for the world's most sophisticated jewelry is not a problem for China. The main thing is the brand, which comes from product design, which in turn comes from culture."

The persistent pursuit of oriental culture has become the driving force behind the "originality" of Andrew Liao. Liao Chuangbin invited senior jewelry designers from mainland China and Hong Kong and foreign jewelry designers who are fond of oriental culture to form a strong design team to make a profound interpretation of oriental culture, so that oriental culture can give the soul of Tide Hongji jewelry, and follow the international fashion trends to create a unique style of jewelry. Moreover, no matter where they sell their products, they will clearly display the brand of "Chao Hongji", and never ambiguously state that it is a Chinese brand.

The Grand Prix has made "Chiu Wang Ji"

"The mission of our company does not stop at the top, but includes the salespersons at the end of the line, who are all working hard to fulfill the mission of the company. Inside a shopping mall, our salespersons are conveying our corporate culture to consumers." In this way, the heavy oriental culture for the Chao Hongji jewelry into the consumer closer. In a quiet way, Chaohongji jewelry is accepted by more consumers.

However, the voice of doubt is still endless. The original power of the whole Chinese jewelry industry is still very weak, Liao Chuangbin hopes that not only the Chao Hongji jewelry can be successful, he hopes that the whole Chinese jewelry industry has more Chinese brands, with a stronger original power. So, when the China Jewelry Design Grand Prix wanted Chao Hongji Industrial Company Limited to sponsor, Liao Chuangbin agreed at once. "Our 'promoting oriental culture' is not an empty proposal, we are promoting 'oriental culture' through such practical actions."

From 1999 after the launch of the first Chinese jewelry "Chaohongji" Cup Design Grand Prix, to this year *** there are four sessions, of which the first, second and fourth are sponsored by Chaohongji. But this is not Liao Chuangbin happy to see, "I'm worried about this sponsorship, the whole industry will be mistaken for the Grand Prix is my Chaohongji enterprises, I have always emphasized that this is the whole industry competition." Therefore, the third session of another enterprise wants to sponsor, Liao Chuangbin happy to say: "Good, immediately give you!"

The Grand Prix was held to make Chao Hongji truly known and understood by more people, and to make Chao Hongji's strong strength and potential better displayed. Of course, more importantly, it also makes the original power of the whole Chinese jewelry industry stronger and stronger.

The "Purple Breath" stuns the world

Tide Hongji began its internationalization strategy in 2002, and in just a few years' time, its stores have spread all over the country's large and medium-sized cities and are gradually going abroad. But what really makes Liao Chuangbin unforgettable is the display show in Baselworld in 2006. BASEL JANUARY WORLD is the most important gathering place of watch and jewelry industry. The selection of products in BASELJANWORLD is unparalleled, with international brands presenting the latest fashion products to the world through the show, and at the same time, it is a stage for gaining international recognition and staying on top of the trends. Baselworld not only serves as the Oscar ceremony for the watch and jewelry industry, but also as the founding source for observing the latest designs and promoting global fashion trends.

Chinese watch and jewelry companies have been participating in BASELWORLD for 11 years, but there has never been a thematic product show on jewelry creativity and design. 2006, just after the Chinese New Year, the Swiss side and the Chinese National Jewelry Management Center invited Chinese companies to hold a jewelry show at BASELWORLD. Due to the outstanding performance of Chao Hongji, China Gemstone Association threw an embroidered ball to Chao Hongji.

The embroidered ball, to take or not to take, can not simply pat on the head. Previously, China has not had a jewelry enterprise or any brand to make a grand debut overseas, besides, the time available for preparation is too short, only 40 days, never had similar international display experience, related product design, manufacturing, personnel arrangements, venue layout, activity choreography, model choreography and so on, there are different degrees of difficulties; and as long as it is accepted, Chiu Hongji is China's first large-scale overseas display of the jewelry Considering that the company has already accumulated several Grand Prix works of "Chaohongji" Cup, as well as the Oriental-themed jewelries created earlier, plus the fact that if the hosting right is taken and the pictures and information of the event are obtained, it can be used as a selling point to rapidly increase brand awareness. After three thoughts, Liao Chuangbin finally decided: take the embroidered ball.

Things set down, immediately set up a special group to determine the theme, and then for the work of the division of labor. After a number of collision analysis, the group finally decided to "Purple East" as the theme of the show.

The event came as scheduled, and Chiu Hongji people went to this strange land of Switzerland with the "Purple Energy to the East Chinese Culture Theme Jewelry" as promised. 2:00 pm on April 2, 2006, with the music of the very rich Chinese national style, Chiu Hongji "Purple Energy to the East" Chinese Culture Theme Jewelry Exhibition was held in Switzerland. "

The Chinese culture theme jewelry exhibition in Basel, Switzerland, completely overturned the prejudice that the Chinese jewelry industry is only copying. 2006 Basel this spring, will be y imprinted in the hearts of the Chao Hongji people, and even the whole of China's jeweler's heart.

From questioning, to appreciation, Liao Chuangbin all the way to adhere to the "carry forward the culture of oriental jewelry" corporate mission. "In recent years through the third-party company's market research, but also verified that our approach is right." Liao Chuangbin calmly said that at present, Chao Hongji has more than 200 stores in the country, network size, market share, corporate profits in successive years to achieve double-digit growth, the performance of the industry in the country among the best, is expected to open a new store 300 stores in 2010, while planning to add 2-3 new luxury brands, to become China's jewelry industry's most profitable enterprises. In order to promote the original development process of the jewelry industry, Chao Hongji Company also signed a permanent cooperation project with the Academy of Arts and Design of Tsinghua University: the establishment of the Chao Hongji Jewelry Laboratory of the Academy of Arts and Design of Tsinghua University, in order to form an integrated project of industry-academia-research and to push the original design of the jewelry industry to a new level. At the same time, we have established SAP-ERP management system comparable to that of the world's leading jewelry companies, and have started close cooperation with globally renowned consulting firms, market research firms, and international industry associations, to continuously develop our international vision and improve the level of enterprise management. "We've always been down-to-earth, we haven't experienced any major setbacks, we're thick as thieves."

[Editor-in-chief's observation]

Cultural competitiveness in the marketplace

Armed with 5,000 years of traditional culture, Chao Hongji is powerful!

While many people are complacent about China becoming the "factory of the world", an indisputable fact is in front of us: most domestic enterprises are always at the low end of the value-added chain, unable to get rid of the embarrassing situation of "bottoming out" for the high returns of others. The success of Chauncey tells us that the company's success tells us a lot. The success of Andrew Chiu tells us that, on one level, what we lack is not technology or branding, but the understanding and development of traditional culture.

In Liao Chuangbin's view, "the technology needed for the world's most sophisticated jewelry is not a problem for China. The main thing is the brand, which comes from the design of the style, and the design of the style comes from the culture." When the profound Chinese traditional culture has a good release port in the market, the impetus it generates is incalculable.

This, on reflection, may be what we have lost.

We have lost our reading of culture in the process of working for others; we have lost our traditional characteristics in the process of imitation; and we have lost our national lineage in the process of internationalization.

Liao Chuangbin is obsessed with getting these lost things back. He refused to be mediocre, through the "Chinese original design" will be China's rich humanities and cultural elements into the market demand, so that culture for the product value-added to create cultural competitiveness. In fact, none of the famous international brands follow this point. Chinese culture is profound, has infinite charm and long vitality, recently, there are more and more international famous brands are being attracted by the depth of Chinese culture, frequently in the Chinese elements to make continuous attempts, such as jewelry predator Cartier's Dragon's Kiss is taken from the essence of the Chinese dragon culture interpretation and become, has produced a great sensational effect.

Chinese culture is profound, the key is to need the necessary self-confidence and how to interpret through modern design means. Only by adhering to the original design, based on the essence of Chinese culture, and integrating the essence of modern design with an international perspective, can we make Chinese products truly go global.