What's the difference between Tik Tok e-commerce and traditional e-commerce? How does Tik Tok e-commerce sell goods?

2020 is a year full of changes, and the demands of consumers and brands are changing rapidly under the new normal. Tik Tok's e-commerce is developed in this change. Through rich content ecology and interest-based content recommendation technology, it connects product content with potential interested users and opens up a brand-new form of "interest e-commerce". In the past year, the e-commerce of Tik Tok has developed vigorously, and the e-commerce GMV of Tik Tok has increased by 50 times compared with the same period of last year. Interest e-commerce meets the invisible consumption needs of consumers such as emotional companionship and psychological value satisfaction, and has the opportunity to bring new market increments to businesses.

With the further enrichment of online content, consumers' contact is becoming more and more complicated and the decision-making process is more advanced. Consumers' shopping decisions occur more on the content platform than on the shopping channel. The starting point of Tik Tok e-commerce is to stimulate interest through content. It is an e-commerce based on people's longing for a better life, satisfying users' potential shopping interests and improving consumers' quality of life. Good content, good goods and good service are the basis to stimulate people's interest in Tik Tok e-commerce.

The resources of Tik Tok e-commerce aggregation platform provide all-round help for merchants in the operation of Tik Tok e-commerce platform from the aspects of marketing products, tools, operational capabilities and support policies. Brand number and Tik Tok store realize "integration of store number" to provide "integrated" business positioning for merchants; Through the "shake shop APP", merchants can operate basic functions such as goods, shops, logistics and services; Realize the connection between merchants and creators through "massive application", so that merchants can better incite the commercial value of Tik Tok creators; Through the "Tik Tok E-commerce Compass", it can provide comprehensive data insight, help merchants understand the operation status and optimization direction of the store, and help merchants realize one-stop advertising creativity and launching action through the "huge river".

"There is nothing hard to sell, good things at good prices, and a good life is at your fingertips." Tik Tok e-commerce provides comprehensive, profound and grounded method guidance for the business transformation of interested e-commerce, and helps enterprises to seize growth opportunities in the new era and new trends. In the future, Tik Tok e-commerce will be an important new position for online business. Together with more excellent partners, it will win a new era of "interested e-commerce", operate new business, create new value and embrace new growth.

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