What financial planning problems will be encountered when establishing a tourist pension base?

The financial problems encountered in the establishment of a tourist pension base, the lack of training for financial managers, the internal control mechanism of enterprise finance need to be further improved, and the degree of informatization of enterprise financial management needs to be improved. The differentiated creativity of Yang Kang land parcel project should be rooted in the local characteristic elements of the land parcel itself, such as Chinese medicine resources, the environment meeting the Yang Kang index, the historical culture with Yang Kang function, and the regional environment with Yang Kang industrial base. Starting from our own longboard, we should always sort out the core of attraction around our own different symbols. After the internal differentiation attraction factors are determined, the demand characteristics and competitive opportunities of the target market are compared and analyzed, and the most popular product forms, marketing methods, brand image and symbol characteristics are combined with modern marketing methods such as fan economy, network celebrity effect and topic marketing to shape the differentiated competitiveness of the market.