Prospect analysis of solid wood furniture industry

With the rapid growth of China's national economy, furniture, as a bulk consumer product, has been expanding with the rapid improvement of people's living standards and the rapid development of urbanization.

At the same time, the competition in the furniture market is becoming increasingly fierce, and losses, closures and job-hopping are common. Especially for small and medium-sized enterprises, with the channels of big enterprises and big brands gradually sinking, the impact is obviously increased. Full competition will inevitably lead to the improvement of brand concentration, some enterprises will be eliminated by the market or become a reality, and the reshuffle of the industry will intensify.

According to the Report on Market Demand Forecast and Investment Strategic Planning of China Furniture Industry, the concentration of furniture industry in China is not high at present. Only a few well-known enterprises have a very small market share and low industry concentration. At present, the domestic furniture industry is in the process of transforming from traditional industry to modern industry, from low-end replication to independent innovation, and from extensive investment to intensive management. With the gradual maturity of the domestic furniture market, the demand for customization in the furniture industry is increasingly obvious.

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