What is brand marketing?

Brand marketing: "What do customers really need?" Brand marketing steps:

In the digital age, the huge database and advanced technology reduce the difficulty of digital marketing and brand marketing, but at the same time, it also brings challenges to the work, mainly in two aspects:

Scheme planning: information explosion, how to attract users' attention quickly and efficiently and achieve high returns in brand marketing?

scheme implementation: information transmission is faster. A failed scheme and a failed case can be quickly amplified, which will bring huge losses to enterprises.

how to make a solution that best meets the needs of users? Theoretically speaking, no matter how complicated a business problem is, there is always a key problem that everyone can simply understand.

Based on this simple question, a reasonable and feasible plan is made, and the most beneficial plan is estimated, which reflects the significance and competitiveness of this work.

brand marketing steps:

1. Collect demand: the demand can come from the upstream and downstream teams within the enterprise or from market customers;

2: Our job is to digest and interpret a complex problem into these simple and key problems;

3: design scheme and planning, select 1-2 optimal schemes from 3-5 schemes, and determine specific implementation steps and dependent conditions;

4. Implement brand marketing plan to solve these key and simple problems and achieve the best results;

5: Implement the monitoring plan and correct and adjust in time;

6: summarize and reflect, and accumulate precipitation.

main difficulty:

1: "What do customers really need?" This is the root;

2: The difficulty is that the answers to these questions are rarely found in ready-made cases or textbooks; The best answer is not necessarily perfect, but the most feasible answer;

3: the ability to think and analyze/propose solutions is very important.

because this marketing method has the characteristics of wide audience and strong suddenness, it can maximize the effect of information transmission in a short time and save a lot of publicity costs for enterprises. In recent years, it has increasingly become a popular public relations communication and marketing method at home and abroad.

New media marketing methods:

1. Virus marketing

By providing meaningful products or services, "let everyone tell everyone" and promoting for you through others, the effect of "marketing leverage" can be achieved.

Viral marketing has become the most unique way in online marketing, and it is a common online marketing method, which is often used in network promotion and brand promotion.

2: event marketing

event marketing refers to that enterprises attract the interest and support of media, community organizations and consumers by planning, organizing and using people or events with news value, social influence and star effect, improve the visibility and reputation of enterprises or products, establish a good brand image, and finally promote the sales of products or services.

3. Word-of-mouth marketing

Word-of-mouth marketing refers to an enterprise spreading its own product information or brand through mutual communication between customers in the process of brand building.

4: Hunger Marketing

"Hunger Marketing" is used for the commercial promotion of products or services, which means that commodity suppliers deliberately reduce production to realize the supervision of the relationship between supply and demand, creating the "illusion" that demand exceeds supply. The marketing strategy is to maintain the product image and maintain the high price and profit rate of products.

5. knowledge marketing

knowledge marketing refers to spreading new science and technology to the public and its influence on people's lives. Through popular science propaganda, customers not only know why, but also know why to establish a new product concept again, so that consumers have demand for new products and achieve the purpose of expanding the market.

With the advent of the era of knowledge economy, knowledge has become the capital of economic development, and the accumulation and innovation of knowledge has become the main power source to promote economic growth.

Therefore, as a company, while engaging in product research and development, we should consider the promotion of knowledge and use knowledge marketing to minimize the market risk of successful research and development of new products.

6: Interactive Marketing

The so-called interaction is the interaction between both parties.

in interactive marketing.

one party is a consumer, and the other party is a company.

only by grasping the overall interests and finding ingenious communication opportunities and methods can the two sides be closely integrated.

interactive marketing emphasizes that both parties adopt * * * peer behavior.

7: Emotional Marketing

Emotional marketing is the emotional marketing core of corporate brand marketing strategy based on consumers' personal emotional differences and needs, and realizes the business objectives of enterprises through emotional packaging, emotional promotion, emotional advertising, emotional reputation, emotional design and other strategies.

8: affiliate marketing

affiliate marketing is a marketing method based on affiliate management. The company transforms ordinary customers into members, analyzes members' consumption information, excavates customers' subsequent consumption ability, absorbs lifelong consumption value, and maximizes customer value through customer introduction.

There are many differences between traditional marketing methods and business philosophy. Membership marketing, through the management methods such as mall points and hierarchical system, increases the stickiness and activities of users and increases the life cycle of customers.

according to the actual situation of their own enterprises and the characteristics of consumers, which platforms are more suitable for spreading and pushing enterprise product information, and reach consumers and user groups relatively accurately?

because the products of all walks of life are different and the customers are different, the channels chosen for promotion are also different.