New Internet technology brings new dining experience, hot pot industry development

In recent years, China's food service market has been growing steadily and rapidly, and according to data, the total national food and beverage revenue in 2018 exceeded 4 trillion yuan.

Among them, hot pot has become a large category in the catering segment with more prominent achievements.

With the emergence of new technologies, new forms of business, the catering industry is undergoing rapid changes.

Consumption of continuous upgrading, consumer differentiation and diversified dietary needs, but also for the hot pot market development put forward new requirements.

Industry insiders believe that the combination of Internet + new technologies may bring new growth points for enterprises.

It is understood that over the past few years, the catering industry has been maintaining a state of rapid development, the catering market continues to expand, becoming an important force in the domestic consumer market.

According to the relevant report, the revenue of the catering industry exceeded 427 billion yuan in the year of 2018, with a year-on-year growth of more than 9%.

From the point of view of indicators such as the growth rate of turnover, the growth of the number of stores, and the change in business area, the overall scale of the larger enterprises continued to expand, and the medium and large-sized enterprises are still in the stage of continuous expansion.

Of these, among the many categories of catering, by the growth in market demand and its expandability, the unique business model of the hot pot category of high standardization has become an important category in the catering segment.

According to survey data, the total revenue of the hotpot market reached 875 billion yuan in 2018, up more than half from 2014, and hotpot revenue is expected to reach 960 billion yuan in 2019.

Even when many brick-and-mortar stores are in the doldrums, the hot pot industry has maintained steady growth, and even some stores have long lines from time to time.

Because of the huge hot pot market makes a lot of capital injection, driving the rapid development of the hot pot industry at the same time, but also exacerbate the competitiveness of the hot pot market.

Industry insiders believe that the application of new technology and the Internet has become an effective way to attract new consumption and develop new retail.

In the Internet, logistics and cold chain technology, catering enterprises have applied the Internet + new technologies to actively promote the development of new retail catering industry, online and offline combination, to bring new growth points for enterprises.

It is reported that a hot pot restaurant through high-tech Internet technology will be upgraded to the traditional restaurant, the launch of high-tech stores and has been officially opened, from ordering to food preparation to delivery of food are all robot services.

In fact, the hot pot restaurant launched this technology restaurant is very innovative, in the overall construction of the use of super large capacity, 360 degrees around, a variety of themes to choose from, the wall of the full automation, can be customized for consumers exclusive services, bringing customers a sense of service experience beyond the ordinary imagination.

Additionally, there are hot pot restaurants to open the wisdom of catering, the realization of the mechanical arm, food conveyor, sound and light immersion experience and other high-tech elements of the application.

In addition, a traditional hot pot restaurant clearly recognizes the consumer upgrading, new consumption patterns and habits have changed.

Therefore, the restaurant has realized the transformation from traditional human service and menu ordering to today's online and offline intelligent ordering by introducing intelligent technology and equipment, such as intelligent stir-fry machines, vegetable preparation robots, and food delivery robots, bringing consumers a new dining experience.

A few days ago, at the 2019 China Hotpot Industry Development Conference, a food delivery robot attracted many people to stop and watch.

It is reported that the machine is a new exploration of the company's deep integration of robotic fully autonomous mobile technology and the catering industry.

The machine mainly collaborates with in-store waiters to deliver food and recover tableware, helping to improve service efficiency and reduce workload.

It is understood that the average value of a robot delivery reaches 140 times / day, the transmission of 380 trays, the number of dishes beyond the manual.

It is not difficult to see that China's catering industry is developing rapidly, the consumer market is constantly upgrading, and the hot pot market demand is expanding.

It is expected that by 2022, the total market space of hot pot restaurant will be nearly 800 billion yuan.

But at the same time, the catering industry is also facing various challenges brought by the new economy, new technology and new consumption.

Today, the catering industry is becoming more and more competitive, in order to get more share, the important core is technology.

Internet + new technology combination can be upgraded and transformed the traditional hot pot restaurant, but also to mention the rate, its only the beginning of the restaurant industry step into the innovation.