What problems should be paid attention to when using traditional cultural elements in advertising creativity?

China's traditional culture is a national culture that reflects national characteristics and features, and it is the overall expression of various ideological cultures and ideologies in national history. It refers to the culture with distinctive national characteristics, a long history, profound connotations and excellent traditions created by the Chinese nation and its ancestors living in China. It contains tangible material culture, but it is more embodied in intangible spiritual culture. These intangible things will be reflected in people's lifestyle, aesthetic taste, psychological characteristics, values, words and deeds, and will invade, accumulate and penetrate into the hearts of every generation of social members. The application of China elements in the creative expression of advertisements embodies the spirit and culture of a nation. It is not only an economic behavior, but also a simple form of conformity. It's with a ... Influenced the audience's life values. Therefore, in the process of advertising creativity, we should fully understand the history and national psychology, break through the tradition and make rational use of China elements, so as to create new methods and new directions for international advertising creativity with China characteristics, improve the level of advertising creation and create an advertising culture with China characteristics.