What are the marketing theories?

Marketing mix can be divided into product, price distribution and promotion, which are four contents in 4Ps marketing theory.

4Ps marketing theory:

Product (Proct): The function that pays attention to development requires the product to have a unique selling point, and puts the functional appeal of the product in the first place.

Price: Make different price strategies according to different market positioning. The pricing of products is based on the brand strategy of enterprises and pays attention to the gold content of brands.

Place: Enterprises do not directly face consumers, but pay attention to the cultivation of dealers and the establishment of sales networks. The contact between enterprises and consumers is carried out through dealers.

Promotion: enterprises pay attention to the change of sales behavior to stimulate consumers, and promote the growth of consumption with short-term behaviors (such as making profits, buying one get one free, marketing atmosphere, etc.). ), attract consumers of other brands or lead to early consumption to promote sales growth.