Traditional Culture Encyclopedia - Traditional festivals - Which of the following e-commerce models is consistent with the business model of Jingdong Mall, A:B2G model B B2C model

Which of the following e-commerce models is consistent with the business model of Jingdong Mall, A:B2G model B B2C model

The traditional view is to categorize the e-commerce models of enterprises, as B2C (Business to Consumer), B2B (Business to Business), C2B (Consumer to Business), C2C (Consumer to Consumer), B2G ( Business to Government) and other five business models. All of them have their own advantages.

B is Business;

C is Customer.

B TO B -- business model: from business to business, buyers and sellers are businesses, such as Alibaba.com.

C TO C - business model: from customer to customer, the buyer and seller are individuals, that is, direct transactions between individuals and individuals, such as some auction sites, such as Taobao, of course, there are online stores above, online stores belong to the B to C.

B TO C - - Business to customer, the seller is a company, the buyer is an individual, mainly refers to retail business, such as joyo, dangdang are.

The e-commerce business model and e-commerce operation model are the same. Are the following:

Mainly 4 kinds

B2B is business to business online transactions B2B refers to Business to Business, that is, business (generalized refers to the business) to business e-commerce

B2C (Business To Customer) is e-commerce according to the classification of the object of the transaction in a kind of B2C (Business To Customer) is a form of e-commerce classified by the object of transaction, i.e. business-to-consumer e-commerce. This form of e-commerce is generally dominated by e-tailing, which mainly uses the Internet to carry out online sales activities.

C2C means consumer-to-consumer (C2C) e-commerce. For example, if a consumer has an old computer and sells it to another consumer through an online auction, this type of transaction is called c2c e-commerce.

C2B is a type of e-commerce model known as consumer to business (C2B). First popularized by the U.S. consumer-to-business (C2B) model may be a noteworthy attempt. the core of the C2B model is through the aggregation of a large number of users to form a powerful purchasing group, as a way to change the B2C model of the user's one-on-one bidding disadvantage, so that it enjoys a large wholesaler to buy a single item of the price of the interests of the wholesaler. At present, few domestic manufacturers really fully adopt this model

E-commerce business model is the main content of the e-commerce model, including:

1, direct sales model.

2, yellow pages mode.

3, discount coupon model.

4, commission model.

5, booking model.

6, marketplace model.

E-commerce application mode B2B (business-to-business) B2C (business-to-user) C2C (user-to-user) G2C (government-to-user) E-commerce application mode 1. Intangible products and services application mode The network itself has the function of information transmission and information processing. Therefore, intangible products and services, such as information, computer software, audio-visual entertainment products, etc., can often be provided directly to consumers through the network. There are four main e-commerce models for intangible products and services: the online subscription model, the pay-per-view model, the advertising-supported model and the online gifting model.

(1) Online subscription model. The online subscription model refers to the e-commerce model in which companies offer direct online subscription to consumers through web page arrangement and consumers browse the information directly. Online subscription model is mainly used by commercial online organizations to sell newspapers and magazines, cable TV programs, etc. Online subscription models are mainly as follows:

①Online Services Online services refer to various forms of online information services provided by online operators by charging consumers a fixed monthly fee. Online services are characterized by the following features:

◆One-step service for basic information. Online service providers generally provide basic information services to subscribers. By browsing the information provided by online service providers, customers can basically fulfill the requirements of daily information collection.

◆Reliable network security. Since online services are operated on proprietary networks, the security of networks connected through online service providers is more reliable than direct connection to the Internet. Some U.S. banks, such as Bank of America and Union Bank, provide settlement services over the Internet.

◆Support service systems for new subscribers. Online service providers offer support services to new subscribers both through computer networks and by telephone.

②Online publishing. Online publishing refers to publishers through the Internet to provide consumers with non-paper electronic publications. The so-called "online" generally refers to only in terms of online publishing. Consumers can subscribe to and download information from the publication online. However, selling e-journals through online subscriptions has proved difficult for the average consumer, who can essentially obtain the same or similar information from other sources. As a result, the online publishing model is largely supported by advertising.

③ Online entertainment. Online entertainment is a compelling area of online sales of intangible products and services. Some Web sites offer online games to consumers for a subscription fee. This area seems to be relatively successful so far.

(2) Paid browsing model. The pay-per-view model refers to an e-commerce model in which a company offers consumers access to online information and downloads of information on a pay-per-view basis through a Web page arrangement. The paid browsing mode allows consumers to selectively purchase an article, a chapter of a book or a page of a reference book on the Web site according to their needs; the contents of the database can also be obtained for a fee; in addition, a one-time payment for games and entertainment will be one of the very popular ways of paid browsing.

(3) Ad-supported model. The advertising-supported model refers to an online service provider that provides information online services to consumers or users free of charge, and the business activities are all supported by advertising revenues. This model is currently one of the most successful e-commerce models. For example, online search 32'59 service sites such as Yahoo! are relying on advertising revenue to sustain their business activities. Information search is the most basic service for Internet users to find relevant information on the vast Internet. Enterprises are also most willing to set up advertisements on information search sites, especially by paying to set up advertisement icons on the Internet, so that interested surfers can reach the enterprise's Web site directly by clicking on the icon.

(4) Online grant mode. Online gift mode is a non-traditional business operation mode, is the enterprise with the advantage of the international Internet users around the world, to Internet users to give away software products, in order to expand the enterprise's popularity and market share. By allowing consumers to use the product, consumers are enticed to download the latest version of the software or purchase another related software. The distribution costs incurred by the enterprise are low because the software product given away is an intangible computer software product that the user downloads on his or her own through the Internet. Therefore, if the software does have useful features, then it is very easy for consumers to accept.

Source:

2. Application mode of tangible products and physical goods

Physical goods refer to traditional tangible goods and services, which are delivered not through the information carrier of computers, but still through traditional ways. Although the current transactions of physical goods carried out on the Internet are still not very popular, but still made great progress, online turnover has increased.  

Online sales of physical goods are characterized mainly by the expansion of the market for online on-line sales. Compared with the traditional store market sales, online sales can extend the business to all corners of the world. For example, the United States, an innovative product "no cover sandals", its online sales orders of 20,000 U.S. dollars from South Africa, Malaysia and Japan. A Japanese customer purchased food from a New York-based food company and paid shipping costs equal to the value of the product, yet the customer was satisfied because it would have been more expensive to purchase the same product locally in Japan.

On top of that, virtual stores require fewer storefront employees, and items can be sold right from the warehouse. In some cases virtual stores can order directly from distributors, eliminating the need to store merchandise. Among the models that sell online, some virtual stores that sell unique items are more successful. For example, a virtual store selling elephant-related merchandise generated $5,000 in sales after only two months of online sales. The success of virtual stores selling unique goods is due to their product characteristics and the characteristics of the Internet. In the actual market, the demand for special goods is limited, the consumers of special goods in the market are scattered, and the coverage of the traditional physical store market is not enough to support the operation of special goods stores. E-commerce on the Internet is particularly suitable for the sale of such goods.

3. Integrated mode

Integrated mode is the organic combination of various business models, the integrated use of e-commerce activities. For example, GolfWeb is a commercial Web site with 3,500 pages of information about golf, this Web site adopts the integrated model. Of its revenue, 40% comes from subscription and service fees, 35% from advertising, and 25% from sales at the site's specialty retail outlets. The Web site has already attracted advertising from many major companies, such as Bank of America and American Telegraph and Telephone, and its specialty retail outlets have generated as much as $100,000 in revenue in the first two months.

As the leader of China's e-commerce system research and development, "Chikuyun" has taken the lead in developing a set of highly innovative "B2C online shopping mall system" with its keen market insight and excellent industry innovation ability, and the birth of the system has solved the problem of the second generation system.

The B2C online shopping mall system is the first B2C online shopping mall system in the world to be developed, and it has solved the two problems of the second-generation system of "template homogenization" and the third-generation system of "high cost"!

Solve the problem of high cost: cloud "B2C online shopping mall system" using cloud computing architecture, enterprises do not need to buy their own servers, and do not have to worry about the maintenance of the system later, because it is all done by the cloud to complete, the enterprise only needs an independent domain name, which significantly reduces the cost of building a station.

To solve the problem of template homogenization, building cloud "B2C online shopping mall system" front-end page support visual editing, unique drag and drop editing mode, what you see is what you get, so that enterprises do not need to hire development and design staff, as long as you can use the word can be built out of a personalized, beautiful shopping mall website, independent, personalized, and easy to revamp. Of course, Chikuyun also provides many sets of industry templates for users to use.

Solve the problem of a single sales model: Chikuyun's "B2C online shopping mall system" supports a variety of promotional features, such as "direct drop", "full reduction", "group purchase", "combination of promotions" and other functions, coupled with accurate reports and advertising detection functions, very powerful and practical.

Additionally, Chikuyun's "B2C online shopping mall system" also supports cooperative login, and users can log in and register with accounts such as Buckle and WB. Other features such as payment function, SEO optimization function, member management function, mobile version, etc. are also indispensable and practical functions for enterprises to sell goods online.

The official website of Chikuyun: ()

The traditional view is to categorize the e-commerce mode of enterprises as B2C(Business to Consumer), B2B(Business to Business), C2B(Consumer to Business), C2C(Consumer to C2B (Consumer to Business), C2C (Consumer to Consumer), B2G (Business to Government) and other five business models. They models have their advantages are not equal to each other.

B is Business;

C is Customer.

B TO B -- business model: from business to business, buyers and sellers are businesses, such as Alibaba.com.

C TO C - business model: from customer to customer, the buyer and seller are individuals, that is, direct transactions between individuals and individuals, such as some auction sites, such as Taobao, of course, there are online stores above, online stores belong to the B to C.

B TO C - - Business to customer, the seller is a company, the buyer is an individual, mainly refers to retail business, such as joyo, dangdang are.

The e-commerce business model and e-commerce operation model are the same. Are the following:

Mainly 4 kinds

B2B is business to business online transactions B2B refers to Business to Business, that is, business (generalized refers to the business) to business e-commerce

B2C (Business To Customer) is e-commerce according to the classification of the object of the transaction in a kind of B2C (Business To Customer) is a form of e-commerce classified by the object of transaction, i.e. business-to-consumer e-commerce. This form of e-commerce is generally dominated by e-tailing, which mainly uses the Internet to carry out online sales activities.

C2C means consumer-to-consumer (C2C) e-commerce. For example, if a consumer has an old computer and sells it to another consumer through an online auction, this type of transaction is called c2c e-commerce.

C2B is a type of e-commerce model known as consumer to business (C2B). First popularized by the U.S. consumer-to-business (C2B) model may be a noteworthy attempt. the core of the C2B model is through the aggregation of a large number of users to form a powerful purchasing group, as a way to change the B2C model of the user's one-on-one bidding disadvantage, so that it enjoys a large wholesaler to buy a single item of the price of the interests of the wholesaler. At present, few domestic manufacturers really fully adopt this model

E-commerce business model is the main content of the e-commerce model, including:

1, direct sales model.

2, yellow pages mode.

3, discount coupon model.

4, commission model.

5, booking model.

6, marketplace model.

E-commerce application mode B2B (business-to-business) B2C (business-to-user) C2C (user-to-user) G2C (government-to-user) E-commerce application mode 1. Intangible products and services application mode The network itself has the function of information transmission and information processing. Therefore, intangible products and services, such as information, computer software, audio-visual entertainment products, etc., can often be provided directly to consumers through the network. There are four main e-commerce models for intangible products and services: the online subscription model, the pay-per-view model, the advertising-supported model and the online gifting model.

(1) Online subscription model. The online subscription model refers to the e-commerce model in which companies offer direct online subscription to consumers through web page arrangement and consumers browse the information directly. Online subscription model is mainly used by commercial online organizations to sell newspapers and magazines, cable TV programs, etc. Online subscription models are mainly as follows:

①Online Services Online services refer to various forms of online information services provided by online operators by charging consumers a fixed monthly fee. Online services are characterized by the following features:

◆One-step service for basic information. Online service providers generally provide basic information services to subscribers. By browsing the information provided by the online service providers, customers can basically fulfill the requirements of collecting information on a daily basis.

◆Reliable network security. Since online services are operated on proprietary networks, the security of networks connected through online service providers is more reliable than direct connection to the Internet. Some U.S. banks, such as Bank of America and Union Bank, provide settlement services over the Internet.

◆Support service systems for new subscribers. Online service providers offer support services to new subscribers both through computer networks and by telephone.

②Online publishing. Online publishing refers to publishers through the Internet to provide consumers with non-paper electronic publications. The so-called "online" generally refers to only in terms of online publishing. Consumers can subscribe to and download information from the publication online. However, selling e-journals through online subscriptions has proved difficult for the average consumer, who can essentially obtain the same or similar information from other sources. As a result, the online publishing model is largely supported by advertising.

③ Online entertainment. Online entertainment is a compelling area of online sales of intangible products and services. Some Web sites offer online games to consumers for a subscription fee. This area seems to be relatively successful so far.

(2) Paid browsing model. The pay-per-view model refers to an e-commerce model in which a company offers consumers access to online information and downloads of information on a pay-per-view basis through a Web page arrangement. The paid browsing mode allows consumers to selectively purchase an article, a chapter of a book or a page of a reference book on the Web site according to their needs; the contents of the database can also be obtained for a fee; in addition, a one-time payment for games and entertainment will be one of the very popular ways of paid browsing.

(3) Ad-supported model. The advertising-supported model refers to an online service provider that provides information online services to consumers or users free of charge, while the business activities are all supported by advertising revenues. This model is currently one of the most successful e-commerce models. For example, online search 32'59 service sites such as Yahoo! are relying on advertising revenue to sustain their business activities. Information search is the most basic service for Internet users to find relevant information on the vast Internet. Enterprises are also most willing to set up advertisements on information search sites, especially by paying to set up advertisement icons on the Internet, so that interested surfers can reach the enterprise's Web site directly by clicking on the icon.

(4) Online grant mode. Online gift mode is a non-traditional business operation mode, is the enterprise with the advantage of the international Internet users around the world, to Internet users to give away software products, in order to expand the enterprise's popularity and market share. By allowing consumers to use the product, consumers are enticed to download the latest version of the software or purchase another related software. The distribution costs incurred by the firm are low because the software product given away is an intangible computer software product that the user downloads on his or her own via the Internet. Therefore, if the software does have useful features, then it is very easy for consumers to accept.

Source:

2. Application mode of tangible products and physical goods

Physical goods refer to traditional tangible goods and services, which are delivered not through the information carrier of computers, but still through traditional ways. Although the current transactions of physical goods carried out on the Internet are still not very popular, but still made great progress, online turnover has increased.  

Online sales of physical goods are characterized mainly by the expansion of the market for online on-line sales. Compared with the traditional store market sales, online sales can extend the business to all corners of the world. For example, the United States, an innovative product "no cover sandals", its online sales orders of 20,000 U.S. dollars from South Africa, Malaysia and Japan. A Japanese customer purchased food from a New York-based food company and paid shipping costs equal to the value of the product, yet the customer was satisfied because it would have been more expensive to purchase the same product locally from Japan.

On top of that, virtual stores require fewer storefront employees, and items can be sold right from the warehouse. In some cases virtual stores can order directly from distributors, eliminating the need to store merchandise. Among the models that sell online, some virtual stores that sell unique items are more successful. For example, a virtual store selling elephant-related merchandise generated $5,000 in sales after only two months of online sales. The success of virtual stores selling unique goods is due to their product characteristics and the characteristics of the Internet. In the real market, the demand for special goods is limited, the consumers of special goods in the market are scattered, and the coverage of the traditional physical store market is not enough to support the operation of special goods stores. E-commerce on the Internet is particularly suitable for the sale of such goods.

3. Integrated mode

Integrated mode is the organic combination of various business models, the integrated use of e-commerce activities. For example, GolfWeb is a commercial Web site with 3,500 pages of information about golf, this Web site adopts the integrated model. Of its revenue, 40% comes from subscription and service fees, 35% from advertising, and 25% from sales at the site's specialty retail outlets. The Web site has already attracted advertising from many major companies, such as Bank of America and American Telegraph and Telephone, and its specialty retail outlets have generated as much as $100,000 in revenue in the first two months.

As the leader of China's e-commerce system research and development, "Chikuyun" has taken the lead in developing a set of highly innovative "B2C online shopping mall system" with its keen market insight and excellent industry innovation ability, and the birth of the system has solved the problems of the second generation system.

The B2C online shopping mall system is the first B2C online shopping mall system in the world to be developed, and it has solved the two problems of the second-generation system of "template homogenization" and the third-generation system of "high cost"!

Solve the problem of high cost: cloud "B2C online shopping mall system" using cloud computing architecture, enterprises do not need to buy their own servers, and do not have to worry about the maintenance of the system later, because it is all done by the cloud to complete, the enterprise only needs an independent domain name, which significantly reduces the cost of building a station.

To solve the problem of template homogenization, building cloud "B2C online shopping mall system" front-end page support visual editing, unique drag and drop editing mode, what you see is what you get, so that enterprises do not need to hire development and design staff, as long as you can use the word can be built out of a personalized, beautiful shopping mall website, independent, personalized, and easy to revamp. Of course, Chikuyun also provides many sets of industry templates for users to use.

Solve the problem of a single sales model: Chikuyun's "B2C online shopping mall system" supports a variety of promotional features, such as "direct drop", "full reduction", "group purchase", "combination of promotions" and other functions, coupled with accurate reports and advertising detection functions, very powerful and practical.

Additionally, Chikuyun's "B2C online shopping mall system" also supports cooperative login, and users can log in and register with accounts such as Buckle and WB. Other features such as payment function, SEO optimization function, member management function, mobile version, etc., are also indispensable and practical functions for enterprises to sell goods online.

The official website of ZHUYUN: ()

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