Advantages and disadvantages of Baidu bidding and SEO website optimization

Advantages and disadvantages of Baidu bidding and SEO website optimization

Corporate websites, especially those of small and medium-sized enterprises, want to get more attention and click rate, so promotion is essential. So, what are the advantages and disadvantages of Baidu bidding and SEO optimization? Below, I searched and sorted out the advantages and disadvantages of Baidu bidding and SEO website optimization for everyone. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network!

Baidu search promotion and SEO optimization are both forms of online marketing services, which display the company's products, services and businesses through paid channels, with the ultimate goal of improving the conversion rate and completing orders.

1 Advantages of Baidu Bidding

Its advantages are obvious, after all, the industry is big.

1, Baidu's bidding ranking is effective quickly: after recharging, you can immediately enter the top ten of Baidu by setting keyword prices, and the position can be controlled by yourself. The higher the price, the higher the ranking.

2. The number of keywords is not limited.

3, keywords are not difficult. No matter how popular the keywords are, as long as you want to do it, you can enter the top three or even the first. It's just a matter of money.

4. Baidu bidding ranking can set the consumption quota of keywords of the day. When the quota consumption is finished, the ranking disappears.

Disadvantages of Baidu bidding

The first is the high price. If the competition is fierce, the unit price can reach several yuan or even dozens of yuan, and it will be several thousand yuan or even tens of thousands of yuan a month. If it takes a long time, it will cost a lot of money. Of course, companies that are not short of money will not care about this.

Second, management troubles. If we want to ensure the location and control the cost, we need to check the price every day and set the most suitable price for bidding.

Third, personnel management: it is necessary to assign a special person to screen and analyze the keywords, select the appropriate keywords, measure the price and check the effect, so as to pay another employee's salary (the monthly salary of the person in charge in this area is generally around 3000-5000).

Fourth, the independence of engines: each engine is independent. After bidding in Baidu, you won't be ranked in Google, and you won't be ranked in sogou. If you want to rank all engines, you will have to spend several times the promotion fee.

Fifth, poor stability: once the price offered by others is higher than yours, you will fall behind; Once the daily budget in your account is used up, your ranking will disappear immediately.

Also, malicious clicks: there are many malicious clicks in the bidding ranking. Half of your advertising expenses are consumed by malicious clicks by competitors, advertising companies and bored people. These people will not bring you any benefits, and you can't stop them.

2 Baidu's natural ranking advantage

1, the price is low: the cost of maintaining Baidu's ranking for one year may only be the cost of bidding for one to two months, which is much cheaper than bidding.

2. Simple management: enterprises don't need special personnel to manage, and everything is maintained by website optimization service providers for you. What enterprises need to do is to observe whether the ranking position is stable from time to time, which saves the cost of hiring professionals to manage it for you.

3, the engine takes all: the biggest advantage of website optimization ranking is that there is no engine independence. Even if you only want to optimize Baidu, the result is that Google, Yahoo or other search engines will improve their rankings accordingly, which will bring you more effective visitors invisibly.

4. Don't worry about malicious clicks: the effect we do is natural ranking, and we won't pay per click. No matter how your competitors click, we won't waste you a penny, but it will be beneficial to the natural ranking of the website.

5. Strong stability: A website that has been ranked by regular website optimization methods is very stable as long as it is properly maintained, and its location may not change for several years.

Disadvantages of natural ranking

Traditional SEO optimization can't get a good ranking in a short time. If it is a general keyword, it takes 1 week to reach Baidu's homepage, and it will appear on Baidu's homepage for a long time after March, which is suitable for enterprises with long-term planning!

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