Planning scheme of carnival beer festival

In order to ensure that activities can be carried out in an orderly way, it is often necessary to make an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. So do you understand the activity plan? The following is a sample essay (generally 6 articles) of the planning scheme of Carnival Beer Festival, which I collected and arranged, for reference only, and you are welcome to read it.

Carnival Beer Festival Planning Scheme 1 1. Name of the event: XXXX Beer Culture Festival

Second, the activity slogan: Passionate summer, have fun.

Second, the activity time:

Three. Location: XXXX

Fourth, the purpose of the activity:

Make use of the origin of beer culture festival, hold the first beer culture festival, form news facts for local media to publicize and report, and attract the attention to the maximum extent. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing XX city garden and establish their loyalty to XX real estate brand. Through the grand Oktoberfest activities, the distance between XXX brand and local consumers will be narrowed and the affinity of the brand will be enhanced.

Verb (short for verb) activity:

Cultural performing arts; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications and make participants feel more honored to hold hands. Award-winning question and answer; Interactive communication, enhance the participation of activities, and make the activities more lively. Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

Sixth, the highlights of the event:

The grand opening ceremony detonated the summer passion of XX city, formed news events, triggered media reports and focused public attention. The combination of cultural performances and banquets has improved the specifications and grades of the activities, reflecting the high-end nature of XX real estate brand.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A romantic folk song in northern Shaanxi integrates XX brand with local folk culture, which narrows the psychological distance between XX real estate brand and local consumers and makes the brand more close to the people.

Seven. Promotion method:

SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.

Eight, organization:

Organizer:

Co-organizer:

Cooperative media:

Invite the media:

Nine, invited guests:

XX real estate related leaders and local news media

Trading customers, intended customers and target customers.

X. Main participants:

Trading customers, intended customers and target customers.

XI。 Activity promotion:

During the activity, it is necessary to set up a leading group, with XX real estate related leaders as the group leader (responsible for handling emergencies) and one person from each activity-related unit to assist the group leader in smoothly promoting the activity.

Twelve. Required materials: (omitted)

Carnival Oktoberfest Activity Planning Scheme II Activity Background:

Displaying the city's characteristic business cards is the goal that all provinces and cities have been striving for in recent years. Oktoberfest, which appears in various places, has become a new industry sought after by local enterprises and businesses. As the capital of Guangxi and the core of China-ASEAN economic circle, xx enjoys a superior geographical position, is an important economic center along the Beibu Gulf, and is an emerging hub city of the southwest sea passage. The concept of building a regional international city put forward by xx City is to operate the tertiary industry as a new tertiary industry. With such generous government policies and superior geographical conditions, xx has never held a large-scale beer festival.

I. Project subject

Full name of the event: 20xxxxxxxxx Auto Beer Festival Organization: Implementation Time: Implementation Place: Organizer: Organizer: Co-organizer: Media Alliance:

Second, the activity objectives

Innovation, honesty, flexibility and pluralism run through the whole preparation process of Oktoberfest. We should grasp the working principles of being knowledgeable, refined, distinctive, creating brands, focusing on water and local areas, cooperating with all parties, integrating resources and actively cultivating, establish the concept of leading fashion and creating business opportunities, and strive to make this Oktoberfest an important platform for combining beer industry with tourism, developing Nanning food culture, promoting urban economic development, expanding urban reputation and developing investment attraction.

Taking advantage of the characteristics that xx citizens like to revel and join in the fun, we will hold a comprehensive and large-scale automobile beer festival, and with the support of the government for the exhibition, we will build the Southern Carnival Beer Festival, which is famous for the Northern Beer Festival, and add a new business card to xx, a green city with many laurels.

Third, the core planning.

This event will make every effort to build a grand event of automobile beer, truly make xx Automobile Beer Festival a large-scale comprehensive exhibition brand in the south, and run through the whole process with novel forms, wonderful contents, rich beer and carnival entertainment; Enrich citizens' lives with carnival and passion as the theme; The main way of publicity is to show Lingnan customs and show the new look of xx. Through extensive media publicity and commercial interaction, the geography, humanities, resources, environment, policies and many other elements in Jiangnan District of Nanning are organically integrated, and the highlights of the Automobile Beer Festival in Jiangnan District of xx City, Guangxi Province are carefully created, adding luster to Nanning, making full use of the integration and influence of Oktoberfest, a world culture, and integrating economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the humanistic, environmental and leisure advantages of square culture, rely on image display, commodity promotion, recreational activities, competitive games, lottery and other activities to expand the brand value of enterprises, and create effective and suitable communication space and marketing stage for beer production enterprises and automobile enterprises, which has the characteristics of internationalization, culture, entertainment and extensive participation of the masses, and has a fiery and passionate holiday atmosphere.

Take the opportunity of Oktoberfest to further promote the development of the tertiary industry in Jiangnan District of xx City, and let Chinese and foreign tourists and all walks of life have an all-round understanding of Guangxi and xx.

IV. Purpose of the activity

(1) Show the achievements of economic construction in Jiangnan District and the new look of urban economic development.

② Display the corporate culture of automobile beer industry.

③ Develop regional economic construction and promote regional economic growth.

④ Enrich citizens' life and build a harmonious society.

Verb (abbreviation for verb) activity direction

◆ Happy Car Beer Feast Feel Greentown xx Jiangnan

◆ Show Lingnan customs and culture, and show the charm of xx Jiangnan.

Intransitive verb campaign slogan

Carnival * * * Celebrate the xx Olympic Games and gather together for the Jiangnan Automobile Beer Feast.

Seven, propaganda slogan

Olympic China Year xx Beer Festival

Eight. Focus of activities

The first 20xxxx Oktoberfest is divided into six sections: automobile culture, beer culture, gourmet culture, folk art culture, tourism activities and economic and trade activities, with seven features, six highlights, twenty-four activities and five carnival festivals. The activities of each section are rich and colorful, with outstanding highlights, which will provide the biggest hot spot for publicity and reporting, promote urban economic development and enhance the new image of xx, and also make the most reasonable arrangement for enhancing the popularity and influence of Nanning Jiangnan Automobile Beer Festival and building the brand of xx Automobile Beer Festival.

Carnival Oktoberfest Planning Scheme 3 I. Purpose of the event:

Through the promotion of beer, a hot commodity in summer, the popularity will be enhanced and the climax of off-season promotion will be set off. The concepts of supermarket summer night market and active community cultural life are put forward with beer buying and giving and "beer night" running through the whole Oktoberfest as two major promotion themes.

Second, the overall plan:

1, promotion form:

Time: 20XX July 1 to July 30th.

Location: in-store channel promotion area and out-of-store gift area (pictured)

Commodity promotion agencies:

(1) During the promotion period, manufacturers are required to provide special support for goods.

(2) Buy-and-give is the main promotion form, and manufacturers are required to provide specific ways to buy-and-give. Customers should buy more brands and give more, and set up gift counters in the gift area outside the store, such as customers buying Yanjing beer once and giving it once every three times. , thus strengthening the concept of buying more and getting more benefits. Brands in the gift area can also arrange other promotional activities such as free goods Jian.

(3) The products to be exhibited are based on each brand, so that each brand has a pile of heads to expand the product image. Every manufacturer must ensure that the supply is sufficient and the price advantage is obvious, and each pile head is arranged with a sales promotion girl to focus on sales promotion.

(4) Exhibition brands: Yanjing, Budweiser, Baisha, Qingdao, Baker, Pearl River, Corona, Ribbon, Heineken and Sun Beer.

Programme of activities

1) During the activity, Taiwan Province was the center, with field promotion and sales as the main form, interspersed with free goods lessons, prize-winning contests, prize-winning participation and cultural performances.

2) The opening and closing ceremonies shall be undertaken by the supermarket and assisted by the factory.

Activity publicity

1, theme: beer carnival night

2. Main slogan: Have a beer and make friends.

3. Buy more and get more benefits.

4. Media promotion:

1) TV special promotion advertisement

2) Inviting the media to make special reports and inviting the media from other provinces and cities to report on "Beer Night" can dig out the topic of "Supermarkets provide colorful nightlife for the community".

3) Make a special radio advertising tape and play it in the in-store broadcast room.

4) Broadcast time: All-weather broadcast.

5, xx beer

1) launched a special edition advertisement for xx Oktoberfest, informing all brands of beer and beer night activities in detail in the form of buying gifts.

2) The price of 2)xx should reflect the strategy of the lowest price of beer in the whole city, and 20,000 copies should be issued for wide publicity.

6. Atmosphere layout

1) The overall atmosphere inside and outside the store is arranged, rendering a warm and fiery shopping atmosphere.

2) Outside the store, manufacturers hang banners congratulating balloons and put beer molds.

The store gives preferential conditions to suppliers who participate in the "beer night"

1, you can get a free stacking space in the main promotion channel.

2. you can enjoy the most favorable rent when you do promotional activities in the central hall.

You can enjoy the sales and tasting activities of "Beer Night" brand in the central hall.

4. You can play advertisements on the back wall of the main hall for free.

Carnival Oktoberfest planning scheme 4 I. Activity ideas:

On the 25th of xx, 20xx, the popularity was gathered by holding the xx Oktoberfest, so as to achieve the purpose of brand promotion, establish word-of-mouth communication among participating customers and establish a potential consumption base.

Second, the activity content:

Activity theme: Three major activities in "Beer Carnival Night"

Campaign slogan: Once xx, forever friends

Activity time: 6: 30pm on 25th of xx, and 20xx-9: 30pm on 6th of xx (overdue).

Venue: xxx headquarters

Participants: all citizens

Third, the deployment of activities:

1, ticket distribution

Free tickets will be distributed at specific locations two days in advance (22nd and 23rd of xx):

(1) nearby middle schools, technical secondary schools, vocational secondary schools and evening schools;

(2) nearby entertainment places (cinemas, nightclubs, bars, etc.). );

(3) Nearby residential areas and commercial areas;

2. Site layout (scene)

(1) Hanging campaign banners and lamppost flags on the spot;

(2) On-site planting activities to publicize colorful flags;

(3) Inflatable dolls and large-scale paintings are placed on site;

3. Media promotion

(1) Inviting the media to make special reports and inviting the media from other provinces and cities to report "Beer Night" can dig out the topic of "xx provides colorful nightlife for the community";

(2) Make a special advertisement CD and play it at the entrance of exhibition hall and flagship store;

(3) Broadcast time: all-weather broadcast;

Four. Activities:

Activity 1: reply to beer knowledge, invite customers to participate in the activity, and win a bottle of beer if you answer correctly;

Activity 2: Beer Competition-Super Brewmaster Competition: Invite on-site customers to participate in the activity;

Rules of the game:

1) Select 10 customer participation, and divide into two groups with 5 people in each group;

2) Each player puts 3 glasses of beer on the dining table;

3) The players all bite the paper cup with their mouths to see who can finish it the fastest;

Awards: Two Super Brewmaster, each 1 case of beer, number of participants 10, 3 bottles of beer;

Activity 3: Champion of Wine Competition: Invite customers to participate in the activity:

Rules of the game:

1) Please invite 10 players (divided into two groups with 5 people in each group);

2) The task of each player is to drink the most water in 1 minute;

3) The fastest is the night wine king;

Award: wine king: 3 cases of beer; Prize: 1 case of beer; Participation Award: Designate 8 people and give away half a case of beer;

Activity 4: beer tasting (inviting customers to participate in the activity)

Rules of the game:

Pour different brands of beer into several cups, and participants will taste them to see who can separate them. After the results are announced, please ask professionals to comment.

Activity 5: Drumming and delivering wine: Invite eight customers to participate in the activity.

Rules of the game:

1) The staff blindfolded and drummed with their backs to customers;

2) Place 2 glasses of beer on each participant's table;

3) Drums began to spread, and customers who received beer from drums wanted to drink a glass of beer at their table, and those who finished drinking were eliminated;

4) Beat the drum ten times, and the game is over;

5) Competition result: There are two cups in front of the winning prize table and one cup for the encouragement prize. Outsiders can also participate in prizes;

Awards: first prize: put a case of beer; Incentive award: half a case of beer; Participation award: two bottles of beer;

Activity 6: Have a glass of wine blindfolded: Invite on-site customers to participate in the activity.

Rules of the game:

1) Please invite 6 couples or friends to participate in the activity;

2) Men and women stand on one side, blindfolded, and the distance between the two ends is 8 meters;

3) After the host announces the start, the drummer takes a step every time he hits both sides, and after 8 steps, he plays the long drum to make a cup;

4) Winners and participants will be decided according to the results. The winner will become the Cup, and the participants will become the participants.

Awards: first prize: 2 cases of beer (one for each person); Participation award: put a case of beer (nobody half a case).

Carnival Oktoberfest Planning Scheme 5 I. Theme of the event

Beer, did you drink it today? -Liansheng First Beer Festival

Second, the activity time

August 65438 +05-August 20

Third, the activity store

Liansheng garden store

Four. Activity content

(1) commodity display

1. standby display: it is still the original standby display area of each store, and beer will be displayed in a centralized way.

2. Regional centralized display: each store selects several types of beer according to the actual situation of the store and displays them in one of the following ways.

Note: Each store chooses one of the display modes according to its actual site conditions, and makes a simple display diagram (imitation display diagram) and submits it to the Planning Department before July 15, so that the Planning Department can arrange the supply of goods.

(1) Atmospheric layout

1, outdoor

1) Banner outside the door

Content: Beer, did you drink it today? -Jia Rong's first beer festival

2) Stand up and spray paint

Content: theme image painting+activity content introduction +DM single page

2. Paint the entrance/passage

Content: One side is the theme of the activity, the other side is the introduction of the activity, and the shape of the spray painting is beer bottles.

3. Wardrobe display.

A large beer bottle model (1.5mx0.6m) is hung above the cabinet display.

Content: Promotion of the theme of the event.

4. Centralized display area

1) theme signboard painting

Content: Promotion of the theme of the event.

Quantity: According to the display mode selected by each store, the display mode ① ② is 2 pieces, ③ ④ is 4 pieces.

2) Stacking and packaging

Stacking and packaging are arranged by the store itself.

Method 1: The products displayed at each pile head are packed with posters provided by the manufacturer.

Method 2: each store purchases KT board or cloth curtain for packaging, and the color is mainly cool (such as blue).

3) Above the pile head:

Above the pile head, the planning department will make product image paintings and price signs. The pattern is the same as that of the May Day activities in 5 yuan Special Sale Area, that is, the product image paintings are hung above and the price signs (in the shape of beer bottles) are hung below.

Note: the goods displayed in this area of each store must be the goods on the DM list. The planning department chooses to make this inkjet according to the goods on the DM list, and the stores choose to use it.

4) Surrounding area

Store organizers use balloons as decorations to set off the regional atmosphere, attract customers' attention and create popularity.

(2) coordinating activities

This activity is divided into outdoor and indoor activities, mainly games, and each store is arranged flexibly according to its own situation, aiming at creating a festive atmosphere and stimulating consumption. The following activities are for reference, and stores can independently carry out similar activities.

1, outdoor activities

1) beer contest, wine king strives for hegemony

Rule: A group of 5-8 people, each with 3 glasses of beer in front, participants are only allowed to drink with their mouths biting paper cups, and whoever finishes first wins (pours out or spills out to disqualify) 2 glasses of beer.

2) The dart center is full of heroic qualities.

Rules: 5-8 people in a group, each with 3 darts, calculate the total score, the winner wins and reward 2 bottles of beer.

Note: props are prepared by the store itself, so pay attention to the safety of activities.

2. Indoor activities

1) shooting competition

Rule: A group of 5-8 people, each with 5 goals, the one who scores the most wins. If there are similarities, continue the game until the winner is determined. Finally, the winner can win 2 bottles of beer.

Detailed rules:

(1) The beer won by the customer will be given to the customer with the gift label by the staff.

② Gift labels shall be collected and kept by the person in charge of beer.

(3) The manager should do a good job of monitoring.

2) Hercules

Rules: Every 2 people are in groups of about 5-8 at a time. Take turns to exercise their wrists. The winner will enter the next round until the final winner is decided by these groups. The winner will receive a reward of 2 bottles of beer.

Detailed rules:

(1) The beer won by the customer will be given to the customer with the gift label by the staff.

② Gift labels shall be collected and kept by the person in charge of beer.

(3) The manager should do a good job of monitoring.

Description:

(1) The above activities are organized by each store, and are carried out in different periods according to the passenger flow, each time lasting about half an hour.

(2) On-site and off-site activities are carried out alternately.

③ Props and articles required for the activity are provided by the branch.

Stores with a stage can hold such activities on the stage.

⑤ Each branch can independently carry out similar activities according to the actual situation, mainly to create a festive atmosphere.

6. The store manager should monitor and avoid excessive waste (the beer used for activities in each store should be controlled within 60 bottles every day).

⑦ Artists should publicize the activity schedule and let customers know the time, place and content of the activity.

(3) Activity training

According to this plan, the store manager will train all employees, especially the person in charge of the activities, to ensure that the activities are colorful and deeply rooted in the hearts of the people.

Verb (abbreviation of verb) coordination of activities

1, purchasing department

1)DM single production coordination, (according to DM single schedule)

2) Coordination of movable products

The purchasing department contacts the supplier to provide beer for off-site and on-site game activities to support the branch to hold activities, and deliver it to the store before August 10.

3) Contact with stage activities

Contact well-known brand beer suppliers, and hold large-scale stage activities in shops with stage on Saturday and Sunday, with cultural performances and live promotions as the main forms, interspersed with game activities such as free goods Jian and prize quiz.

2. Planning department

Responsible for the promotion of activities, all promotional items will be delivered to all stores before August 10.

Step 3 shop

1) Organization and development of game activities.

2) Training all employees.

3) In-store atmosphere layout and merchandise display.

Popularization of intransitive verbs

1, outdoor banner

2. Outdoor sign painting

3. Paint the entrance/passage

4. Spray paint on the beer bottle model above the cabinet.

5. Product painting and price identification plate in beer display area

6. DM single publicity (* * * 80,000 copies)

7. Publicity of "Everyone's Garden"

8. Broadcasting and publicity

Seven, the cost budget:

1, advertising supplies production cost: about 10000 yuan.

2.DM sheet production cost: about14,800 yuan.

3. Others: about 2,000 yuan

Total cost: about 26,800 yuan.

Carnival Oktoberfest activity planning scheme 6 Activity theme: build a tourism catering brand and prosper xx catering industry.

Purpose: xxx Tourism Festival aims at creating five cities, taking the opportunity of enhancing the overall brand image of xx, promoting the development of tourism, catering and related service industries through exhibition, experience, communication and entertainment, and creating an environment for healthy competition in the market. The purpose of the activity is to show Songyuan's unique folk customs and Manchu-Mongolian cultural characteristics, as well as xx's unique cultural landscape and tourism resources.

I. Organizational arrangements:

Activity time: 20xx 8: 30- 10: 30 Opening Ceremony.

Location: xxxxx

Second, the site layout:

1, podium;

2. Inflatable arch;

3. Registration desk:

4. Balloons

Third, the preparatory work:

1, Miss Etiquette: first name (tentative). Responsible for welcoming guests, guiding and cutting the ribbon.

2. Military band: Name, arranged on the left front side of the rostrum.

3. Corsage: Corsage for guests to wear.

4. flower basket: one, placed at the entrance and exit of the gate.

5. Sign-in series: for guests to sign in. (autograph book and pen)

6. ribbon-cutting series: ribbon-cutting for guests.

7. Potted flowers on the podium: placed around the podium.

8. Audio: Special audio for the opening ceremony.

9. VIP room: the VIP lounge before the opening ceremony.

Four. Opening ceremony procedures:

1. The rostrum was arranged the day before the opening ceremony.

2. Sign in, cut the ribbon series, and prepare the corsage the day before the opening ceremony.

3. On the opening day:

At 08:30, all the celebrants are in position.

At 08:50, the performance teams stood in their designated positions.

At 08:55, the band began to play.

09:45 Lead the leaders and guests attending the opening ceremony to their positions.

At 09:50, the host announced the start of the ceremony, introduced the leaders and guests, and introduced the significance and far-reaching influence of this beer and food festival, as well as the participating enterprises.

Play music at 10:00.

10:02 Please invite the leaders to make opening speeches.

10:07 Please ask the organizing committee to give a welcome speech.

Please (government leaders) declare the conference open.

At the same time, put wine with hammers and drums, release homing pigeons and raise colored balls.

10:20 ribbon-cutting ceremony

10:30 The ceremony ends and the performance begins.

● Contents of series activities: Each venue will be held one after another.

1, xxx and city square featured series of cultural performances: reflecting "beer culture" and "folk local featured cultural performances", offering lively and interesting performances such as singing and dancing, acrobatics, sketches, duet in Northeast China, cooking performances, etc. for tourists. And interspersed with various interactive games, so that the scene truly becomes a sea of joy.

2. Carry out exhibitions, evaluations and preferential sales activities of dishes such as Japanese cuisine.

In order to show the operating characteristics of catering enterprises in our city and the development level of catering industry, and meet the consumption needs of the masses, the organizing committee of the Food Festival will organize innovative banquets and gold medal exhibitions of Japanese cuisine and other cuisines, and carry out activities days and preferential exhibitions of time-honored catering enterprises such as Japanese cuisine, Sichuan cuisine, Shandong cuisine and Cantonese cuisine during the Food Festival. In order to expand the influence and form the interaction between Chagan Lake and Songyuan City, 100 representative enterprises will be selected from the two places.

Formulate the preferential price evaluation of participating dishes, give away 4 bottles of xx beer for free at each table, and distribute mysterious gifts at on-site activities, with multiple surprises and unexpected gains.

3. Food culture exhibition and publicity: introduce Zhongshan food culture in the form of words and pictures on the spot, and introduce more and more comprehensive food theory knowledge.

3. Baseball beer bottle competition

4. Choose Mr. (Ms.) beer.

5. Hold Songyuan Catering Industry Forum.

6, "starry sky" carnival beer night (omitted)

7. Closing ceremony