Traditional manual market survey

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Grass painting is a court handicraft that began in Sui and Tang Dynasties. It not only has the characteristics of simplicity, elegance and generosity, but also has a magnificent, exquisite and dignified charm, antique and magnificent effect. However, due to the multiple influences of market economy since the reform and opening up, Chaozhou's traditional arts and crafts cultural resources have not been reasonably and fully explored and utilized at present. Chaozhou Special Art Factory, which is famous at home and abroad, has stopped production for many years, with serious brain drain and technical fault, and the enterprise is unsustainable and on the verge of extinction.

(ii) Project framework (see figure)

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(iii) Project implementation

1, Wende Road Market Survey

We went to Wende Road to conduct a market survey to understand the market situation of straw paintings. According to the survey, only four stores in Wende Road deal in straw paintings, and all the straw paintings sold are from Henan, Zhejiang and Shaanxi, and the scale is relatively small. No Chaozhou straw paintings have been found. Compared with Chaozhou, the price advantage of grass paintings in other places is obvious. However, in terms of workmanship, Chaozhou grass painting is more elaborate and combined with other crafts such as sculpture. In addition, we learned from dealers that in the past two years, the market for straw paintings has gradually become optimistic. This also enhanced our confidence in this project.

However, after analyzing the survey results, we think that there is little chance to find an agent in Wende Road.

2. Market research for foreign consumers

On April 8 10- 18, we conducted a market survey on straw paintings among foreign consumers by means of street interception and online survey. The main purpose is to analyze consumers' consumption tendency and behavior by investigating foreigners' acceptance of Chaozhou straw painting, consumers' purchasing factors and consumption habits, and then predict the future development trend and market potential of products and demonstrate the feasibility of the market. We selected 100 samples from western restaurants near Garden Hotel, such as Starbucks, McDonald's, Subway, New Concept Mandarin Co., Ltd. and Guangzhou Church, and conducted a questionnaire survey. Plus 150 samples were collected online (www.my3q.com). Through analysis, we found that foreign consumers have a strong interest in straw painting, and more than 75% of the respondents are optimistic about the straw painting market.

3. Write a feasibility report and submit it to Chaozhou Municipal Government.

According to the data of our field investigation and market survey in Chaozhou, and consulting the teachers' opinions, our team wrote the feasibility report of the project, designed the model to support the development of straw painting, and made a detailed financial budget. At present, the feasibility report has been submitted to the Secretary General of Chaozhou Municipal Government, and the government has replied! We plan to go to Chaozhou after May Day to communicate with the municipal government about the implementation of the project.

4. Ask for help from the home accessories dealers attending the Canton Fair.

One of the team members participated in the Dongguan Home Furnishing Exhibition as a part-time translator, and successfully persuaded the dealers who mainly engaged in foreign trade of home accessories to help us bring Chaozhou grass painting to the booth of the Canton Fair. The distributor is interested in Chaozhou straw painting, and promises that as long as Chaozhou can ensure long-term production capacity, it can use the original relationship resources to contact old customers and establish long-term cooperative relations. At the same time, the dealer told China that handicrafts are very popular in Europe in recent years, and expressed optimism about the market prospect of straw painting.

In addition, several other traders expressed their willingness to deal with Chaozhou straw paintings.

5. Chaozhou organizes production.

We went to Chaozhou for a field trip on April 1 2. Learn the details of straw painting from folk artists through interviews. At the same time, through the relationship between classmates and family members, contact the relevant departments of Chaozhou Municipal Government, get their support, and organize the workers of the former Second Light Craft Factory to re-make straw painting. There are also plans to train some housewives who are interested in this job and provide them with employment opportunities.

Production can be in the form of family workshops at first, but after establishing a long-term relationship with buyers, formal large-scale production should be organized. This depends on the power of the government. This work is planned to be implemented in the activities of SIFE team next year as a follow-up activity of this year's project. We will do our best to enhance the sustainability of Chaozhou Sketch Project, and thoroughly solve the problems of sketch inheritance and workers' employment.