What's the difference between a stall and a brand company? ? Why don't brand companies set up stalls?

A booth? , which means wholesale market, single product sales and general store. Booths are generally based on single product sales.

Brand companies have their own brands.

2. Different types of clothes

Stalls can mix and match the clothes of many clothing companies, and secondly, wholesale brands will set up stalls.

Brand companies specialize in making their own main brand products, which is specific.

3. Different positioning

The stall is mainly based on quantity. Brand work mainly focuses on brand and word of mouth.

The reason why brand companies don't set up stalls is mainly determined by the positioning of brands. If it is a low-end brand, in order to take the volume, the provincial agent will set up a special wholesale store in the large wholesale market.

If it is a high-end brand, it will not set up stalls in the wholesale market, but only set up specialty stores or counters in local first-tier cities.

Extended data

Brands can be divided into different categories according to different standards:

(A) according to the brand awareness of the radiation area division

According to brand popularity and radiation area, brands can be divided into regional brands, domestic brands, international brands and global brands.

Regional brand refers to the brand produced and sold in a small area.

Domestic brands refer to products that are well-known in China, whose products are spread all over the country and sold nationwide.

International brand refers to a brand with high popularity and reputation in the international market, and its products radiate all over the world.

(2) According to the different links in the production and operation of brand products.

According to the production and operation of products, brands can be divided into manufacturer brands and dealer brands. Manufacturer's brand refers to the brand designed by the manufacturer for its own products. Dealer brand is a brand established by dealers according to their own needs, understanding of the market and the needs of enterprise development.

(3) by brand source

According to the source of brands, brands can be divided into independent brands, foreign brands and grafted brands. Private brands are created by enterprises according to their own needs. Foreign brands refer to brands acquired by enterprises through franchising, merger, acquisition or other forms. Grafting brand mainly refers to the formation of new products of two brands through joint ventures and cooperation.

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