Why does Ali Ant Financial Service start to make people tremble?

Half a month after the end of 10, Ali has been making "small moves" in the financial field. For example, its Hang Seng Electronics (600570, shares it) wants to do internet finance, and Ma Yun and Apple CEO have secretly held several meetings. Then three days ago, Ma Yun began to talk about the listing of Alipay. Based on the above time, Zheshang magazine published an article saying that Ali would set off a financial tsunami. The following is the original text:

Dear friends, the financial tsunami of Ali Ant Financial Services has begun. Do you feel it?

Ant Financial has almost built a perfect financial industrial chain-providing loan business through Ali Small Loan, payment and settlement business through Alipay, financing through asset securitization, and also involving guarantees, insurance and funds. With the approval of Zhejiang E-commerce Bank at the beginning of 10, it is more convenient to engage in loans, payments and settlement. The main breakthrough is to increase leverage and scale through deposits and interbank liabilities.

Nowadays, Ant Financial has made a systematic "layout" in P2P, internationalization and capital markets: Zhejiang Santan Financial Information Service Co., Ltd. was established, and together with Apple, Ma Yun responded positively to the news of Alipay's listing.

There used to be a barrier to Alibaba, an influential e-commerce ecosystem. In the future, in the jungle of China's financial market, the ability of ants to shake trees is beyond doubt. Zheshang magazine invited experts to tell you three reasons why Ali Ant Financial started to make people tremble.

One of the reasons for trembling.

Enter P2P through Hang Seng Electronics.

Just as the e-commerce led by Alibaba was in full swing for the "Double Eleven", Hang Seng Electronics under Ma Yun also began to formally launch Internet finance.

165438+1October 10 evening, Hang Seng Electronics announced that it planned to establish "Zhejiang Santan Finance" jointly with four investors, including China Investment and Financing Guarantee Co., Ltd., Zhejiang Ant Microfinance Service Group Co., Ltd., Ningbo Han Yun Investment Management Partnership (Limited Partnership) and Beijing Yingfeng Times Investment Management Center (Limited Partnership).

According to the announcement, the initial registered capital of Santan Finance is 50 million yuan, and the shares subscribed by China Insurance, Ant Financial, Hang Seng Electronics, Han Yun Investment and Yingfeng Times account for 365,438+0%, 25%, 265,438+0.75%, 65,438+04.5% and 7.75% of the total share capital respectively. The business scope of Santan Finance covers information services of Internet financial products, financial asset trading services and other services.

Industry analysts said, "For Hang Seng Electronics, we can use the advantages of other shareholders to expand the Internet finance business. For Ant Financial, it used to rely more on a channel of the Internet, a means of payment and a platform for selling products. Now slowly from the downstream to the upstream of the Internet financial industry chain, you can participate more in the design of some products. At present, the brands of Ant Financial include Alipay, Alipay Wallet, Yu 'ebao, Ant Small Loan and the online merchant bank in preparation. 10 June 16, Ali Microfinance Services Group was officially renamed Ant Financial Services Group.

"In response to the industry changes brought about by Internet finance, the company actively transformed and laid out 2.0 business consisting of HOMS, Shanghai Juyuan (Shanghai Hengsheng Juyuan Data Service Co., Ltd.) and Jimmy Fund Network." Industry analysts pointed out that in order to connect C-end users to participate in transactions, Hang Seng Electronics is committed to transforming the original software delivery model into a financial cloud platform, and the introduction of 2.0 business 2C traffic has become the key.

Alibaba, a related party of Zhejiang Rongxin, has a huge 2C user base. With the gradual deepening of post-merger integration (Zhejiang Rongxin, controlled by Ma Yun, acquired 20.62% equity of Hang Seng Electronics), Ali's C-end customer advantage will provide traffic for Juyuan and Jimmy Fund, and the leading edge of the cloud platform industry will help the rapid development of cloud services such as HOMS.

Now, this "import" seems to be about to happen.

Expert comments:

Judging from the current framework of Santan Finance, it is actually building a P2P platform, which will be a powerful supplement to Ant Financial and an important part of Ali's future operation on the Internet financial platform.

At present, the whole P2P industry in China is developing rapidly and there are many forms, but the good and the bad are mixed, lacking a real leading platform and requiring the participation of powerful infrastructure institutions.

From the analysis of several participating companies, the advantage of Ant Financial lies in its strong understanding and processing ability of big data; Hang Seng Electronics has a solid foundation in trading software. I believe that Santan can do better relatively.

The second reason for trembling.

Make payment more global through Apple Pay.

In the week that 10 ended, we met twice in a row. From greetings to in-depth conversations, Ma Yun, Chairman of Alibaba's Board of Directors, and the IT duo of China and the United States led by Apple CEO Cook intend to cooperate in the field of mobile payment. When attending the meeting in Southern California, both Ma Yun and Cook revealed that it is expected that the cooperation between Alipay and Apple Pay will continue to be discussed in detail.

Insiders said: "ApplePay may use Alipay as a partner to connect the payment technology in Apple's mobile phone with Alipay, so that Apple mobile phone users in China can use the functions of ApplePay through Alipay." To put it simply, Apple iPhone 6 has the most advanced mobile payment technology and terminal conditions such as NFC and fingerprint identification, but it lacks software services (Apple is not qualified in China), so it can cooperate with Alipay.

According to industry analysts, Alipay has actually become the third largest card organization in the world after Visa and MasterCard. ApplePay can access Alipay even if it can't cooperate deeply with Alipay, and it is also a good cooperation as a simple user recharge channel.

Some people think that similar cooperation between Alibaba and Apple will have a very strong force in the China market. Alibaba controls about 80% of the online shopping market in China. According to the data, the online shopping market in China was about $302 billion in 20 13 years. In fact, Alibaba's Alipay business has handled a large number of online transactions in the China market. At the same time, Alibaba is still trying to expand the payment business of physical stores, including shops to restaurants, taxis and cinemas.

Industry analysts said that cooperation with Apple in the payment field may push Alibaba to go further in this field. This cooperation will help iPhone users pay for goods with Alipay accounts, with just a few clicks on their mobile phones.

Some analysts also pointed out that after Alibaba cooperates with Apple, it will also be able to make full use of the advantages of Apple Pay to obtain payment information of physical stores.

It is noteworthy that Cai Chongxin, Executive Vice Chairman of the Board of Directors of Alibaba Group, said in an interview with the media a few days ago that Alibaba is open to cooperation with PayPal under Yi Bei.

Cai Chongxin said: "If you look at our footprint of growing into the largest online payment company in China, and then study the strong position of PayPal in the international market-not only in the United States, but also in other countries-you will find that we have some complementarities before."

Cai Chongxin also predicted that when consumers in China can't use Alipay, Apple's payment system can also help.

Expert comments:

With the listing of new york, internationalization is one of Alibaba's important strategies. Statistics released by Alibaba show that consumers in more than 170 countries and regions around the world participated in shopping about 1 hour after the "Double Eleven", among which, the number of consumers shopping through mobile platforms accounted for half.

Alipay's cooperation with mobile payment system ApplePay and PC payment system PayPal is very executable from a commercial point of view. Detailed technical connection and pricing knowledge, many things can be solved through negotiation. It is an inevitable trend for Ant Financial to connect with the online business system and the payment platform to go international.

The third reason for trembling

The expected listing makes it difficult for Alipay to copy samples.

165438+1October 1 1 At noon, in a special program recorded outside the "Double Eleven Command Center" of Xixi Ali Headquarters in Hangzhou, Ma Yun, the founder of Alibaba Group, talked about the listing of Alipay, which attracted much attention.

"I haven't thought about anything, but it should be said that Alipay will definitely go public. The main purpose of listing Xiaoweijinfu (now Ant Financial) is not for money, but for more participants to share. It is also a pity that Alibaba can't be listed on the A-share market for various reasons. I hope that Alipay has this opportunity, so everyone is working together to let participants share. " Ma Yun said.

Ma Yun admitted that Alipay was listed in China, and he once again mentioned the private transfer of 20 10 Alipay equity. "The hardest decision I made in 15 was to turn Alipay into domestic capital. I assumed the responsibilities of the chairman, CEO and founder. I can't go into details today. I believe that one day when the truth comes out, everyone will think that China people also have a world mind and a world vision. "

About half of online transactions in China are completed by Alipay, which makes Alibaba in a favorable position to monitor personal credit records and capital flows in China's fast-growing Internet financial market. In this respect, traditional state-owned banks cannot compete with it.

Compared with Taobao and Tmall, Alibaba's financial services such as Alipay are more difficult to be copied by other companies.

Expert comments:

The listing of Ant Financial is not Ma Yun's main consideration now, and I believe he will not be too anxious when to go public now. Some people think that in Ali's existing system, although Alibaba is the main body, it can only be regarded as a traditional plate. In the future, Ant Financial will become a bright spot of development, and its market value may exceed Alibaba when it goes public. Therefore, Ant Financial Service needs more time to "raise".

How to raise it? The biggest advantage and competitiveness of Ant Financial lies in the establishment of financial infrastructure and big data system, and the future development focus is to lay a solid foundation, including how to effectively describe the credit of enterprises. Ant Financial Big Data is still relatively closed. In the future, it is necessary to cultivate the application ability of big data in the system, transplant the understanding ability of small and medium-sized enterprises to other systems, and upgrade from online business services within the system to services of the whole society to become an open platform.

As for whether you are concerned about foreign listing or domestic listing, I personally think that domestic listing is unnecessary.

There is no legal constraint on the listing of Ant Financial in China, but the key depends on whether A shares are a good platform, and the first problem is the blockage of IPO channels. I was also in the United States when Alibaba went public. Everyone worships Alibaba, but in contrast, domestic public opinion and capital market environment are relatively lacking in positive energy. Therefore, we should also pay attention to whether the valuation of Ant Financial Services in the domestic capital market is reasonable.