How to promote Chinese culture?

After entering the 21st century in China, a flat earth has been shown in front of us, and the internationalization of the market and a fair competition platform continue to attract many enterprises in China. However, the new competitive environment and new soft power are still unfamiliar to many enterprises in China. In the 28 years of China's reform and opening up of the experience and hone, many Chinese enterprises actually have a strong ability to resist risk, based on the domestic market at the same time, have surrendered the vision of overseas. With the growing call for enterprises to "go global", Chinese brands are entering the international market day by day. But how to make China's brand is recognized and respected, in our enterprises continue to strengthen the efficient development, the establishment of hard power at the same time, the status of cultural factors are becoming more prominent. Culture, is to support the development and growth of the nation's foundation, let the culture to go out, the use of culture to improve the country's international status and influence, has become an important strategic choice for China's development. \x0d\\\x0d\\\ China's culture has a history of 5,000 years, and China's civilization is one of the best of human civilization, but our cultural weaknesses are clearly manifested in the world. The total amount of our knowledge production can not catch up with the developed countries, Chinese information in the world accounted for a very small proportion of very small, to look abroad almost can not see how much Chinese cultural influence, which is extremely disproportionate to our current position in the world's political and economic arena in the increasingly important power compared to the status of the world is extremely important, we are always passive defense of other people's cultural infiltration, why do not we go out to infiltrate others? Therefore, we should actively promote Chinese culture and let Chinese culture go out! \x0d\\\x0d\ I. Integrate domestic cultural resources and show the new face of Chinese culture \x0d\ We advocate Chinese culture to go out, the first thing that should be determined is what kind of Chinese culture to go out. We in the past foreign cultural exchanges, often favored the dissemination of traditional Chinese culture, China's four great inventions, qin, chess, calligraphy and painting, martial arts qigong in the world is well known, and even widely spread. However, the publicity and promotion of China's cultural innovations are extremely lacking, and many countries are still prejudiced against the reform and opening up of China, or have a one-sided understanding or even no understanding. Many foreigners are still stuck in the old social era of material scarcity and social conservatism and turmoil. Whenever foreign tourists come to visit China and marvel at the prosperity of the country, we should feel ashamed in addition to proud. We have worked hard to create a new civilization of the new century has not been the world to see ****. Therefore, to comprehensively promote the excellent culture of the Chinese nation to the world, we should emphasize the prosperity and innovation of Chinese culture and establish a new image of contemporary China. In order to enable the people of the world to better understand Chinese culture, and then more fully understand the real face of contemporary China, we must show the world our excellent historical culture and contemporary cultural achievements, introduce and disseminate the cultural traditions and values of our people, and launch more contemporary outstanding works of literature and art with expanded themes, innovative techniques, novel styles, and rich connotations, so as to not only let people realize the eternal charm of traditional Chinese culture, but also to let people appreciate the new image of contemporary China, and to make people realize the eternal charm of traditional Chinese culture. The eternal charm of Chinese culture should be appreciated as well as the profound heritage of contemporary Chinese culture, and the prosperity and progress of contemporary China should be reflected through a comprehensive introduction of China's cultural innovations, thus shaping a new image of the reformed and opened-up contemporary China. \x0d\ Second, to strengthen the government, enterprises and private cultural exchanges with foreign countries \x0d\ China's cultural enterprises in the "going out" has made certain achievements, but compared with the world's developed countries there are still some obvious deficiencies, for example, not enough sense of innovation, capital strength and financing channels are obviously insufficient, the management level is backward, lack of experience, do not understand the operation rules of the international market, lack of both understanding of the international market, and the lack of knowledge of the rules of operation, the lack of both understanding of the international market, and the lack of a good understanding of the Chinese culture. The representatives believe that the government has made a lot of efforts in the "cultural trade" and "art" industries in the past few years. Representatives believe that the role of the government in the strategy of "going out" is not only a booster, but also a facilitator. The government should create all convenient conditions for Chinese culture to go out from the policy. Reduce the number of approval steps, relax the approval conditions, and give the greatest concessions to the cultural enterprises and individuals who want to go out in terms of business and taxation. \x0d\\\x0d\\ In order to deepen cultural exchanges with the masses, the Chinese government should strongly encourage and support the establishment of public **** and folk, private cultural promotion foundations, in order to enhance the financial input for cultural promotion and the concrete implementation of cultural promotion programs. Maximum support should be given to the promotion of folk culture and to close exchanges between the government, enterprises and the private sector. \x0d\ III Strengthening Cultural Diplomacy and Mobilizing the Participation of the Whole Population \x0d\ In 1999 and 2000, the heads of state of China and France made the important decision to hold a cultural year for each other during their mutual visits. Subsequently, the two countries made mutual invitations: from 2003 to 2005, for a period of three years, the Year of Chinese Culture was held in France and the Year of French Culture was held in China, which were collectively known as the Year of Chinese and French Culture. Now the Chinese Culture Year held in France has just come to an end in the marvel and applause of the French people. 10 months, a batch and batch of actors, painters, scholars, writers, with sincerity, passion and abundance of passion, flew to France. More than 370 Chinese cultural activities centered in Paris and radiating all over France have y shocked France. From China's traditional Confucius cultural inculcation, a count of five thousand years of Chinese civilization, and then to the development of China's modernization in the new century, involving a wide range of fields such as education, science and technology, radio and television, media, fashion, sports, religion, architecture, tourism and so on. In terms of content, the three themes of "Ancient China, Colorful China and Modern China" are given equal importance; in terms of form, music, dance, fashion show, calligraphy, painting, book exhibition, cultural relics exhibition, costume exhibition ...... are colorful and full of variety; in terms of style, the exhibition shows the elegance and charm of ancient China, and also promotes the vitality of modern China. In terms of style, it shows the charm of ancient China and promotes the vigor and vitality of modern China. In addition, Beijing, Shanghai, Chongqing, Guangdong, Guangzhou and Wuhan held cultural week activities in their French friend cities of Paris, Marseille, Toulouse, Puaran, Lyon and Bordeaux respectively, which consolidated and deepened the exchanges and friendship among sister cities and laid a foundation for further broadening the field of cooperation in the future. \x0d\ The attraction of Chinese culture has caused a strong reaction among the French public. In addition to Paris, many small and medium-sized cities, and even overseas departments, have actively participated in the activities of the Year of Chinese Culture, creating a "China boom" in France, which continued with the opening of the Year of French Culture in China. 2005, the French also brought the essence of their national culture, which will soon be displayed on the Chinese soil! Now we have the Italian Year of Culture, the Russian Year of Culture, and this form of the Year of Culture has been promoted, but I think it is not only in the form, but more importantly in the content, in the people-to-people interaction! \x0d\\\x0d\\ Cultural diplomacy, is one of the very important manifestations of pragmatic diplomacy. Dialogue among civilizations and intercultural exchanges and cooperation can make similar cultures complement each other, both continue and progress, but also make different cultures through the impact, acceptance, absorption, observation, regurgitation, digestion, internalization of mutual understanding and tolerance, so as to be more conducive to the resolution of contradictions and disputes in international affairs. \x0d\ Fourth, Chinese culture to go out in an organized, systematic and planned manner \x0d\\\x0d\ Chinese culture is diverse and colorful, Chinese culture to go out project must be an organized, systematic and planned long-term project, rather than a piecemeal guerrilla warfare. Each year should determine a promotion theme for the international market, systematic promotion of Chinese culture. Around the theme, localities can give full play to their historical and resource advantages and design colorful promotional activities. It will help international people to systematically understand the most representative essence of Chinese culture. \x0d\ In the organization and coordination of Chinese culture, in addition to the policies and regulation of the central government, the links and cooperation within and between associations in the cultural industry should be strengthened to promote the organized development of Chinese culture overseas. There should be orderly competition between cultural institutions in different regions and between specialized cultural institutions, so that Chinese culture can be presented to the international community in a comprehensive manner. As the core organizations of each cultural industry, the cultural associations also have the important task of discovering folk culture and art, maintaining cultural traditions, and innovating new concepts of culture and art, so that Chinese culture can be maintained, prospered, and glorified. \x0d\ V. Steadily promoting the construction of overseas Chinese cultural centers and establishing foreign cultural propaganda positions \x0d\ In the hearts of Chinese in foreign lands, the most intimate connection with the motherland is the various Chinese embassies and institutions abroad. One of the tasks of building overseas Chinese cultural centers is to provide a platform for the exchange and development of these representatives of Chinese culture abroad. One of the main tasks of Chinese cultural centers abroad is to promote and popularize the Chinese language, and to showcase China's long civilization and contemporary cultural achievements. There are now more than 60 million people around the world learning Chinese and taking Chinese language proficiency exams, and this number is still increasing rapidly, meaning that Chinese culture is becoming more and more influential in the world. \x0d\ The overseas cultural centers of western developed countries have played an irreplaceable role in spreading their cultures and values around the world and shaping the image of their countries in close cooperation with their diplomatic agencies. We should likewise make good use of cultural centers as an important channel to build a frontline position for expanding the influence of Chinese culture in the world. Chinese cultural centers in foreign countries should strengthen cooperation with the cultural institutions of the country. They should regularly organize cultural activities such as Chinese language teaching, cultural performances, art exhibitions, film receptions, academic seminars, cultural lectures, etc., to popularize and disseminate Chinese language and culture, to expand the influence of the cultural center in the country as much as possible, and to create a brand name for the Chinese cultural center. Chinese cultural centers should pay more attention to the use of high-tech means and keep close contact with the development of domestic culture. Each cultural center should set up its own Internet site, cooperate with domestic departments to carry out distance Chinese language teaching through the network, and link with the Chinese digital library to enrich the information dissemination means of the cultural center. Then provide the overseas world with access to Chinese culture through the use of lending books, periodicals, audio-visual products and other means. \x0d\ VI Encouraging Chinese Cultural Enterprises to Go Global \x0d\ The key for cultural products to go global is for enterprises to go global, and policy documents should be formulated to encourage cultural enterprises to go global. The government should strengthen its support for cultural enterprises going out and relax administrative approvals. On the one hand, support the state-owned cultural institutions based on overseas markets, on the other hand, should encourage the private sector engaged in cultural enterprises of the private sector to go out. These enterprises are self-financing, do not eat the state-owned pot of rice, the survival rate in foreign countries is high, should relax the policy on these enterprises. At the same time, just as in the country's provinces and cities to set up investment service centers, in the country's major cities to set up Chinese enterprises to go out or export service centers, to help small and medium-sized cultural enterprises to strengthen the business of going out. In addition to government leaders, all sectors of society should give maximum support to cultural enterprises going out. As in the case of the United States and Canada, import and export banks and import and export insurance services for going out enterprises should be strengthened and increased to help solve the problem of insufficient funds faced by going out enterprises. It is also necessary to strengthen direct contact between enterprises going abroad and overseas Chinese cultural centers, Chinese embassies and consulates and business offices in their host countries, so that they can obtain timely information on cultural development in their own countries, and can help Chinese institutions abroad to learn about the latest developments in culture in overseas markets, and actively promote interactive exchanges. \x0d\ VII Encouraging Chinese cultural products to go global \x0d\ Whether it's cultural exchanges between China and foreign countries, or Chinese cultural enterprises going global, the aim is to promote Chinese cultural products overseas to be recognized by the international market. In addition to various art forms such as music, dance, performances, exhibitions, etc., in the process of Chinese culture going out, full use should be made of technologies and products such as communications, networks, software, live satellites, film and television, etc., in order to promote Chinese culture through these new carriers of contemporary cultural communication. As the leader of Chinese cultural enterprises going out, CCTV International Channel has already landed in 124 countries. CCTV's International Channel is dominated by news programs, supported by cultural programs, and focuses on reporting on Taiwan. The country should strengthen the communication of television to the outside world. Not only the CCTV can go abroad, but also the TV stations in the provinces. At the same time, foreigners should be hired in large numbers to help China do its communication abroad. Just as multinational companies come to China and hire Chinese people in large numbers, why can't China hire foreigners in large numbers for its work abroad. I think China should also strengthen its foreign propaganda in other languages, especially French, German, Japanese, Russian, Portuguese and other big languages around the clock. \x0d\ As one of the main carriers of cultural dissemination, China's news and book publishing industry should also step up its foreign dissemination efforts. In the era of globalization, the market competition among various news and publications is no longer limited to the scope of one country or one region, but has been pushed to an international platform for fierce competition. Through years of research on the reading needs of Chinese readers and based on their own mature market operation experience, some strong international brands have penetrated into China's news and publishing market in various ways and gained considerable market share and economic benefits. The ecological pattern for the survival and development of China's news and book publishing industry has changed completely. In the international market competition, China is a big but not a strong news and book publishing country. So far, China does not have a newspaper or magazine with a circulation of tens of millions of copies, and its brand influence and economic benefits are not in the same weight class compared with the strong foreign brands, and the recognition of overseas readers is also low. Therefore, the press and publication of the strategy of going out without delay. Our domestic brands only have to take the initiative to penetrate into the forefront of the overseas publishing market, take the initiative to seek readers overseas to find a soulmate, through foreign communication channels, foreign experts to translate the best of Chinese culture into foreign languages, in order to learn, grow and expand in the cooperation and competition. At present, China's press and publishing organizations established in foreign countries still have little influence on the mainstream society, but as China's press and publishing industry attaches importance to the development of the international market, I believe that the voice of Chinese culture will begin to spread all over the world. In the process of China's news book publishing "going out", we must focus on the combination of internationalization and localization through a gradual process. China's current news publishing, no matter from the content, depth or binding design concepts, there is still a certain gap between the international standard, so we should first seek to achieve copyright cooperation with local publishers, from the content to the form of full localization, and gradually familiarize themselves with the rules of the game of the international periodical industry, and to accumulate experience in opening up the overseas market, in order to fully enter the world's mainstream market of news publishing. It has been focusing on the development of brand as the core, and eventually realizing the scale and international development. \x0d\\\x0d\ VIII. Let Chinese culture go out on the local level \x0d\ In addition to Sino-foreign exchanges and enterprise products going out, we should also encourage Chinese culture to go out on the local level. China is already the third largest trading nation in the world and is moving towards becoming a world trading power. China currently has 100,000 foreign students coming to China. In 2005 alone, the number of inbound tourists visiting China for sightseeing amounted to more than 10 million. The influx of overseas friends has created unlimited opportunities for Chinese culture to go out on its own soil. The environmental conditions are ripe for publicity on one's own land, so it can be said that the time is right. At present, Chinese provinces and cities have begun to organize cultural festivals and art festivals, but the number of people involved and the area involved are very limited, and there is a lack of broad participation and publicity. Can establish a Chinese local, annual, international cultural promotion of traditional festivals, each year rotating in a city as the core of the organization, radiating the country's 31 provinces, municipalities and autonomous regions, *** with the celebration and promotion. In the meantime, it is necessary to vigorously publicize Chinese culture, but also to introduce outstanding foreign cultural products, attract the interaction of China's local cultural industry and foreign arts, so as to make it an authoritative, national annual cultural event, and gradually enjoy a reputation in the world. Let Chinese culture go out on the local level! \x0d\ IX. Emphasize the importance of overseas students, Xinhua people and internationalized cultural talents\x0d\ People, the soul of economy and culture. The development of society ultimately lies in the development of talent. Chinese culture to go out, there is bound to be an urgent need for a large number of internationalized cultural talents, with a leading international awareness of the new Chinese people. \x0d\ There are currently as many as 50 million Chinese people around the world, a huge network. The new generation among them, educated and nurtured by both Chinese and foreign cultures, with an internationalized outlook and insight into both Chinese and foreign market economies and the new economy, are well established both at home and abroad, and can serve as a bridge and link for Chinese culture to go global. If Chinese culture wants to go out better, it needs to pay attention to and make good use of these internationalized cultural talents. China has close to one million students studying abroad, and there are still more than 600,000 Chinese students abroad. Together with the Chinese who have emigrated in recent years, there are several million Chinese who are familiar with mainland China, and these people are the valuable wealth for China to go global. In addition, together with the new generation of Chinese people who have grown up in large numbers since China's reform and opening up and a large number of returned overseas students, they constitute a huge group of new Chinese people who are making their presence felt in the international arena. They can be said to be the bridge between China and the world and the transmitter of the newborn culture, and many of them are internationalized cultural talents who lead Chinese cultural enterprises to the international market. These internationalized cultural talents are constantly exchanging and spreading the latest information among the international community. They are the messengers of Chinese culture, and they are also the preachers of Chinese culture. At the same time, they can also bring the characteristics and achievements of foreign cultures in the development, for us to learn and learn from.