Business plan of film and television company

Model essay on business plan of film and television company

It doesn't matter that entrepreneurs don't read many books, and they are afraid of not reading in society. The following is a model essay on the business plan of a film and television company. Welcome to reading.

Company introduction 1. 1

Rentian Film and Television Company is a limited liability company founded by five students from Liaoning University of Science and Technology, and its products are pet film and television.

1.2 products and services Rentian Film and Television Co., Ltd. has a direct sales shop and a film studio to provide professional photo photography, short film recording and post-production for all kinds of pets.

Direct Store: Puppy Art Museum Film Studio: Ali Miaomiao Film Studio 1.3 Target Market Nowadays, the concept of keeping pets is very different from the past. Cats and dogs no longer play the role of gatekeepers and mice, but human leisure playmates; With the prosperity of material life, people pay more and more attention to the cultivation of leisure life interest; With the change of traditional family structure and the increase of work pressure, interpersonal relationship tends to fade gradually, which makes more and more people put their feelings into pets, and the dependence between people and pets will become stronger with the passage of time.

With the increase of the number of pets, the concern and investment for pets are also increasing, and there is a great room for the development of pet film and television.

1.4 management team the company initially adopted a linear organizational structure and implemented the general manager responsibility system.

At present, the company has six departments: Finance Department, Marketing Department, Planning Department, Puppy Pure Art Gallery Direct Store and Ali Miaomiao Film Studio.

Responsible for the appointment of some high-tech posts and shopping guides.

Entrepreneurial team members will participate in the company's planning and scheduling, marketing, financial management and film and television production.

The organizational structure of Rentian Film and Television Company is shown in the following figure 1. 1.

CEO Liu Finance Director Marketing Director Human Resources Store Manager Art Director Liu Zhongyi Xing Tu 1. 1 Organization Rentian Film and Television Company 1.5 Investment and Financing In order to expand its popularity, the direct store is located next to the main road in the city center, and the rent is lower than that of the commercial street, but higher than that of the general lot.

Rent in advance and decoration are estimated at 300,000.

Equipment purchase cost is 654.38 million yuan, marketing cost is 50,000 yuan, and other expenses are 654.38 million yuan.

The total capital is 460,000 yuan, of which 200,000 yuan is contributed by entrepreneurial members and 260,000 yuan is absorbed from entrepreneurial funds.

It is estimated that more than 1000 member customers will be developed within one year, and the cost will be recovered.

2. Products and Services 2. 1 Industry Background 2. 1 National Pet Industry Background With the improvement of people's living standards, pets have gradually become more and more intimate companions in China.

Whether dogs, cats, birds, fish or turtles, these small animals that once guarded their homes and entertained the public began to become important members of the family.

In the increasingly competitive social environment, the cuteness and liveliness of pets send loneliness to human beings in a tense modern life, increase interest and relieve stress.

Specially trained dogs can not only be used as domestic companion pets, but also develop various work potentials.

According to conservative estimates, there are at least 654.38 billion pets in China at present, and the market potential of pet economy can reach at least 654.38 billion yuan. In this huge market, pet breeding, especially dog breeding, is a key link.

In China, the standardization of dog industry is still in the primary stage, and the role of dogs has not been widely played. Even in the pet market, it is just beginning to develop. However, the dog industry in China has become a certain scale industry in quantity, which exerts a subtle influence on people's life and social development.

However, at present, the development level of China's pet market has not really been in line with the world, and the development of China's dog industry has not yet established an international and standardized platform.

China Nanbei Pet Market is one of the pet trading bases in China and even in the world, which continuously transports all kinds of dog breeds for the whole country and all over the world, filling the whole pet trading market.

The prosperity of the pet industry will surely make greater contributions to enriching people's spiritual and cultural life, broadening employment opportunities, leading people to get rich, driving the development of related industries and promoting the national economy to take off.

The sustained and stable development of China's north-south pet trading market is also an important part of promoting the prosperity of China's pet industry, which will affect the rapid development of China's pet industry in the future.

2. 1.2 background of Liaoning pet industry Liaoning is one of the political, economic, cultural, trade and transportation centers in Northeast China. As a new industry, the pet industry has developed rapidly, and has initially formed two major systems of pet production, breeding and logistics.

Shenyang, Dalian and Anshan hold large-scale national dog exhibitions every year, which have far-reaching influence.

Up to now, thirteen cities in Liaoning Province have basically established their own dog industry organizations, and some places have developed well, such as Shenyang, Anshan, Dalian, Liaoyang and Jinzhou, which rank among the top in the national pet industry.

In the development of pet institutions all over the country, the layout of central Liaoning, southern Liaoning, northern Liaoning and western Liaoning has been formed, mainly in Shenyang, Dalian, Anshan, Jinzhou and Dandong.

Every city has a large-scale pet trading market.

In recent years, due to the increase in demand, the pet market is expanding, the number of pet owners is also increasing rapidly, and the variety is also expanding. As far as dogs are concerned, according to incomplete statistics, there are more than 500,000 dogs in the province, with more than 10,000 employees 10, all over the province.

Liaoning has become a big pet province, and the annual pet consumption reaches several hundred million yuan.

2. 1.3 background of Anshan pet industry Anshan is one of the largest pet trading markets in China, which are sold in large quantities in Beijing and other places. It is a trading center in Northeast China and a famous dog-raising base in China. About 20% of the citizens in Anshan have dogs, and more than 30,000 people make a living by raising dogs.

80% of pets are sent to the whole country. Dogs are cheap and varied, mainly small dogs. It can be described as a large domestic pet wholesale market.

Most operators follow the business road of small profits but quick turnover.

According to statistics, the annual turnover of Anshan City is about 65.438+0.5 billion.

Every Wednesday to Sunday, about 10000 dogs are sold nationwide, with a weekly turnover of about10000 RMB, ranking first in the national pet trade.

Every Thursday, Bajiazi Dog Market in Tiexi District of Anshan is the largest pet trading place in Anshan.

The mayor of the dog is about 400 meters, with a width of 100 meters, and its scale is grand, with about 3000 people at the peak.

2.2 product overview

2.2. 1 photo category (see "marketing" for details)

2.2.2 MV category (see "Marketing" for details)

3. Market opportunities

3. 1 market characteristics

3. 1. 1 Demand With the enrichment of people's material and cultural life, more and more people keep pets. Some people want to use photos to record the growth of pets, but most photo studios don't have this service.

At present, the number of dogs in Anshan alone is tens of thousands, and with other pets, the number is huge, and it is still growing at an extremely fast rate every year. On the surface, such a huge number of pets provides a huge market space for the pet photo industry.

3. 1.2 In terms of obtaining information, we will use newspapers, magazines, television, radio, internet and other media to inform the society.

3.2 Market Development and Entry Strategy Rentian Film and Television Company should further expand the scope of pet portraits on the basis of Anshan pet market.

There are more and more people keeping pets in China. At present, Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are recognized as the five "pet cities" in China. At present, there are at least 654.38 billion pets in China, and the number of pet owners in China will increase explosively in the next decade.

With the increase of the number of pets, a series of related industries have emerged around the pet economy, such as pet food, pet supplies, pet medical treatment, pet beauty industry and so on. In recent years, pet matchmaking, pet funeral, pet foster care and other emerging industries have emerged.

The rising "pet craze" is creating a huge market with a scale of over10 billion yuan in China.

In 20 10, the scale of China pet market is expected to reach 40 billion yuan.

The domestic pet market has entered a period of rapid development.

With the increase of the number of pets, the huge consumption demand of pet services is expanding, and the investment demand is also growing relatively. China's pet industry will take a new step.

3.3 Competitive Analysis 3.3. 1 Macro-environmental Analysis PEST Model Policy economy has been promoting the development of the pet industry for many years. Since the new century, the government's social support for the pet industry has established a social and cultural environment in Beijing, including the well-off Petdog pet chain and other government agencies.

The spiritual society of residents in a country or region has begun to establish a modern style.

With the accelerated pace of life and the third strategic goal, material and spiritual enjoyment has entered a new stage of development.

It is particularly important to show it as well.

Pet MV, pet craze has also begun to appear, which is bound to bring great benefits to people.

This craze has also spawned new fun.

Huge pet economy.

The prosperity of pet technology market is only because the existence of China technology depends on the needs of the rise of people's "pet economy" and meets its needs.

Pets start.

Portrait photography has gradually become a technological innovation.

3.3.2 Porter's analysis of five forces of potential competitors:

1. I am going to open a pet photography company in Anshan.

2. More competitive large-scale national pet chain consumers in the future: suppliers: existing competitors: Chengxin Service, service to 1, photography company; 1, there is no place, and the price of the goods is reasonable.

2. The threat of digital store substitutes: pet beauty shops in this city.

(1) There are only a few pet salons in Anshan, the existing competitor, and ours is a pet portrait with its own characteristics. Our photo MV can better meet people's needs.

(2) The threat of substitutes The evolution of pet grooming shops may pose a certain threat to our company.

(3) Potential entrants The potential entrants are mainly large national pet shops in Anshan chain.

(4) The bargaining power of suppliers includes cameras and video recorders, as well as some auxiliary props and other product manufacturers.

Due to the problem of upgrading the products that the company needs, it must be some high-quality electronic products such as cameras, and it will be cheaper to buy them in bulk.

(5) Consumers' bargaining power The main consumer group is Anshan residents. People nowadays pursue spiritual enjoyment. According to statistics, the annual consumption of Anshan is about 8000- 1 10,000 yuan.

Enterprises should set a price acceptable to residents according to the consumption situation, so as to have a bigger market.

3.3.3.SWOT Analysis of Opportunities, Threats, Advantages and Disadvantages The domestic pet market has entered a period of rapid development of our enterprise, which is bound to attract people's good attention.

With our concern, once our enterprise develops; Technology; When long and big pets come, new companies are bound to be established.

Willing to work is conducive to the company's continuous expansion and healthy growth; In Anshan, we only have four good business motives, and some have smaller markets to promote people's spiritual enjoyment of competition.

SWOT analysis chart

4 company strategy

4. 1 overall strategy company will become a first-class animal film and television company at home and abroad within 5- 10 years.

4. 1. 1 corporate mission: let people know, love and cherish animals.

4. 1.2 corporate purpose makes the world full of love.

4. 1.3 Enterprise spirit, courage to take risks and dedication.

4. 1.4 service concept shows the magical animal world.

4. 1.5 Corporate Image Design Rentian Film and Television Company (1)CI Design: Corporate Image Design Company English H&:H&; Chinese name of n film industry: Ren Tian Film and Television Company (2) Ren Tian: It comes from the idea of "harmony between man and nature" of Laozi, a great philosopher in ancient China, and has rich cultural connotations, which fully embodies the grand goal of our company to be a bridge between the human world and nature, and also conforms to the trend of the times that the contemporary world is paying more and more attention to environmental issues.

(3)H & amp； N: The abbreviation of "man and nature" is a free translation of the Chinese word "heaven and man", which means that our company is committed to the harmonious coexistence between man and nature and animals.

(4) The company's logo is a red African elephant, inspired by the fact that in some African countries, when shooting wild animal movies, photographers will ride on the elephant to avoid the attack of wild animals.

African elephants have become excellent partners in shooting wildlife movies.

At the same time, elephants are listed as cherished and protected animals all over the world.

Red is a warning color, representing danger and urgency.

Taking the red elephant as the company logo reflects our company's sense of responsibility to publicize and protect wild animals, and at the same time, it can also attract people's attention to wild animals.

In the traditional culture of China, the red elephant represents good luck, wealth and auspiciousness.

Therefore, the logo of our company also shows our company's determination to keep forging ahead and create brilliance.

4.2 development strategy 4.2. 1 initial strategy (1-2 years) took root in Anshan pet film and television market, vigorously developed its members and quickly gained a monopoly position.

Accumulate funds to train film and television producers and managers.

4.2.2 The medium-term strategy (3-5 years) centers on Shenyang, radiates to the three northeastern provinces, and establishes direct stores in Central China.

Realize the initial independence and corporatization of the film and television department.

Shoot low-cost film and television works such as "Guide Dog Little Q".

4.2.3 Long-term strategy

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