How do logistics companies do publicity and promotion?

If the marketing is difficult and the download volume is small, then the APP will lose its own value.

So early to spend a lot of effort to promote the APP, can take the promotion mode can be but not limited to:

l their own publicity:

n printing promotional boards, flyers, change the logistics sheet style to add QR code, in the product on-line, the first time to notify the logistics point to send and receive the goods of the customer to download the app.

n optimization of the SMS reminders function, add the reminder to download the app in the SMS

nIn the early stage, you can also use the customers who use the app to give appropriate discounts on the logistics price, etc.

lApp market promotion

nOptimization for the app market (keywords, profile, evaluation, star rating)

In the ASO process, the main influencing factors are these. Application name, keywords, application description, icon, downloads and so on, but the specific operation process needs to pay attention to a lot of specific details, such as the application name and description of the proper control of the number of words, the application name in 12 characters, the application description between 4-5 lines, in which the keywords are filled to form a complete paragraph. Keyword selection, try to find the best keywords and filter effective keywords, through constant monitoring of keywords, constantly testing and adjusting to achieve a satisfactory answer.

Taking today's headlines as an example, by searching for the keyword "news" to see the ranking of the app in each market under this keyword, to adjust the optimization content of individual markets as appropriate (monitoring data from CoolTran):

nPeriodic update (product freshness, ranking in the top)

According to the CoolTran's app version update report shows that apps at the top of the rankings are updated more frequently, and periodic updates keep the product fresh and have a better chance of being ranked at the top of the latest.

nOptimizing downloads (promoting users to download and ranking products)

It's not difficult to understand, through the number of downloads to improve the ranking of the APP in the application market, so as to increase more natural amount of downloads, and through the later operation process of data monitoring, focus on optimizing the market with low downloads.

nMulti-product correlation recommendation (the same publishing account publish small apps, gadgets)

nRecommendation position acquisition (free cooperation, paid cooperation)

Free, paid content promotion will be specifically introduced later, I will not repeat here.

nActivities (forum activities, microblogging activities, other download activities)

Forums, microblogging and other media exposure will greatly increase the visibility of the product, but also rely on links, QR codes and other forms of increasing the number of downloads, as well as the activities of the launch of the increase in the user's activity in the sticky.

nApplication market cooperation

Application market cooperation with the following ways, including the first, activities, exchange volume of these free ways of cooperation is of course favored by the developers, but the domestic market is so many, the rules are not the same, here is a list of the basic steps of each way, the details of the market can be viewed in the CoolTransfer promotion manual.

u1, market debut

No need to say, the debut of the market has a very important position, through the background of the market to pay more attention to the debut of the rules, resource allocation, etc., meticulous planning APP release or version update time, and APP content adjustment.

①, the first time to determine the time (in advance of the e-mail application to determine the time and location of the channel to determine the type of debut);

②, in accordance with the requirements of the debut in advance to do a good job of the package (debut LOGO, screenshots, microblogging and microblogging with the application of the recommended);

3, software testing (test passed to determine the resources to give the location);

④, the package to the debut platform (advertising, view the advertisements, the debut of the platform) The first platform (advertising, check the position of the first, the volume of changes);

5, after the first update of other channels of the package (including the official website, the mobile download page of the package);

6, the first data monitoring and summarization.

u2, market activities

Frequent attention to the developer activities section, responsible for the activities of the channel responsible for the other APP joint, holiday activities, thematic activities and small recommended information, and according to the following process to do a good job in the activity planning:

①, the mail to apply for the event (to determine the time of the event);

②, the event evaluation (evaluation through)

①, the activity evaluation (evaluation through before the allocation of resources);

③, confirm the activity program, activity location, ranking, banner (need to be designed in advance);

④, microblogging, microblogging publicity to cooperate with;

⑤, data monitoring and summarization.

u3, volume exchange

You can exchange volume with other apps or channels, it is best to go with the volume greater than their own to do the volume exchange, detailed attention to these aspects:

①, assessment of whether to change, whether the user base is the same, whether the competitive relationship, the other side of the brand image

②, in accordance with the requirements of the exchange of volume, the exchange of material on the shelves

3, the backstage Data monitoring of the bandwidth situation

④, check the other APP, confirm the position

⑤, according to the data to adjust the position, or require the other party to adjust the position, etc.

u4, paid advertising

Unlike the free promotion methods mentioned above, the cost of advertising is based on the publication of the market, and the advertisement method is generally categorized into the following types:

①, CPA: activation cost, the user installs and opens the application counts as an activation (regular)

②, CPT: cost of time, billed by the day, week, month.

③, CPC: click cost, according to the number of times the ad cup clicked charges.

④, CPM: the cost of each display 1000 times.