What is the best path for the current economic development of sports industry?

In order to reduce the adverse effects of the epidemic, the government should actively introduce relevant policies. First of all, the government can help enterprises reduce the financial pressure through rent reduction or financial subsidies, or through tax adjustment to alleviate the problem of poor funds caused by the epidemic. Secondly, after the epidemic situation is controlled by stages, on the one hand, the government can carry out sports events in a regional linkage way to ensure the normal operation of sports events and further prevent the possible risks caused by the epidemic situation.

Sports events are an important sector in the sports industry economy, involving many stakeholders. The postponement of the sports meeting caused by the epidemic situation has a serious impact on the development of sports economy. Due to the postponement of the event, the pressure of the event will be too great after the epidemic situation is normalized, and the high-density event will disperse limited resources, which will affect the realization of the ultimate goal of the event.

If we adopt regional joint interaction, we can effectively reduce the risk of epidemic outbreak caused by the gathering of a large number of people, so that sports events can be carried out safely, reasonably and orderly. On the other hand, the government can also stimulate people's demand and enthusiasm for sports through the opening of sports events.

After the large-scale outbreak of the epidemic, offline sports consumption is basically at a standstill. The government should introduce relevant support policies and strongly encourage sports-related enterprises to participate in the operation and management of sports events as much as possible, so as to stimulate participatory sports consumption, further make up for the impact of the epidemic, activate the sports market and restore the development of sports industry economy.

The popularization and application of digital technologies such as big data, cloud computing, Internet of Things, blockchain and artificial intelligence have made the sports industry have a new development trend. Promote the comprehensive integration of the Internet of Things, big data and artificial intelligence. With the help of sports real economy, we will vigorously develop digital sports online business, innovate and develop traditional sports models, and build high-quality industries of digital sports, intelligent sports and sports upgrading.

Although it is controlled by the necessary epidemic policy, it limits the consumption of offline sports industry, but it also stimulates the demand for online sports consumption. Enterprises can take online sports consumption as a breakthrough, rationally integrate online and offline sports events, effectively solve the practical problems caused by the epidemic, meet people's sports needs, provide online professional guidance for residents' home exercise, and further promote the effective integration of online and offline.

For example, we can develop new sports industries such as online live fitness, live yoga and online events. In 2020, the national shooting team tried online competition and achieved good results. The change of the development mode and participation mode of the event allows participants to be free from geographical restrictions and is more convenient and flexible than traditional events.

Although the transformation of offline mode will encounter many difficulties and uncontrollable factors, which put forward higher requirements for science and technology, it is very valuable to promote online events. Perhaps online events will gradually develop into a new form of events in China sports industry in the future. At the same time, enterprises that manufacture and sell sporting goods should also expand sales channels, further complete the innovative construction of online sales platforms, and make up for the gap in offline sales through live broadcast and Tik Tok.

Data from related online sales platforms show that during the epidemic, the turnover of household sportswear and household sports equipment increased significantly. The explosive growth of online sales also shows us the new opportunities brought by the epidemic. Breaking through the restrictive barriers faced by sporting goods enterprises in the operation process can help the sports industry to restore economic development and get out of the haze of the epidemic as soon as possible.

With the epidemic situation under stable control, the sports industry should improve its management ability, and at the same time, through introducing capital such as financial financing, continuously improve the quality of its own sports industry and meet more demands of consumers for the sports industry. The further development of sports industry economy can not be separated from the assistance of financial services, and it is very important to improve the financial industry. Compared with other general industries, the sports industry is slightly better in breadth and depth, which has a strong driving force and can promote the organic integration of sports industry with different industries such as Internet, medical care and tourism.

However, the key asset form of sports industry lies in the intellectual property rights of sports competition performance industry. Compared with general industries, this intangible asset is uncertain, and it is difficult to clearly present its value in financial statements, thus failing to guarantee the risk protection needs of financial institutions.

The COVID-19 epidemic in early 2020 had a great impact on the venture capital industry, and the venture capital activities of sports companies also dropped significantly. In view of the difficulty in financing, we can strengthen the government's non-market financial support for the sports industry, innovate the market-oriented way, reduce the potential obstacles in financing the sports industry and promote the further healthy development of the sports industry.

China has entered the "Tenth Five-Year Plan" period and entered a new stage of development, which also puts forward higher requirements for the sports industry. With the increasing demand for healthy sports, sports economy will become the growth point of China's new economy. By further promoting the deep integration of sports industry and finance, and improving the financial support for sports industry, we can more effectively promote the economic development of sports industry, better meet the people's demand for healthy sports, and enhance the happiness of people's lives.