How to start your own business?

Entrepreneurship, the creation of an economic organization, is the achievement of personal development goals; an economic function and personal trait. It is a method of management; a way of thinking, reasoning, and acting. It is the creation of a company to sell it for capital gains.

The lure of entrepreneurship, which allows a person to make the transition from a "career" to a "business," often ends up tipping the scales in favor of entrepreneurship for most people. Most people want to start their own business, even if it's small. When the owner of a small company chatted with the general manager of a large company, the manager of the small company said, "We can't compare with you, you are an aircraft carrier and we are a small sampan. A small sampan may encounter wind and waves at any time in the sea, but it has to venture forward in order to catch fish." The manager of the big company said, "Although we are aircraft carriers, the fish we catch are the boss's, and we follow to drink some fish soup, while once the boss thinks you can't make it, he immediately kicks into the sea, and we also become fish food."

Investment is the most common and direct way for people to start a business, in terms of entrepreneurial projects, on-the-job entrepreneurial people due to their characteristics of working while starting a business, the choice of projects also has a certain bias, on-the-job entrepreneurship is more inclined to a smaller investment, take up not much time, can be entrusted to other people to take care of, and to fully play their own advantages and so on a few characteristics.

One, the preparation of entrepreneurship

Entrepreneurship enthusiasm alone is not enough, there is no money, no direction, no experience, that is, the timing and conditions are not yet mature. If the conditions are not mature blindly start a business, will lead to large inputs, small outputs; project is not allowed, the capital set; business is not favorable, the consequences of blood money.

The three steps of entrepreneurship are:

The first step:

Have the entrepreneurial qualities in order to invest:

1, literacy, management skills, imagination, eloquence, perseverance, dedication, positive outlook on life.

2, the ability to work independently, the pursuit of profit.

3, with industry expertise.

The second step:

Evaluate whether you are suitable to be a boss, with the following personality traits of people, extremely unsuitable for the boss:

1, the thought of being a boss to independently manage a number of employees, you will feel nervous and timid.

2. Instead of spending a huge amount of manpower, material resources and effort to start a business, they would rather keep the status quo and let everything take its course.

3, always think that he is a very stable person, if a certain business is not very sure, is definitely not going to try to do it.

4. Unless there is a thorough plan in advance, you will not do something rashly.

5, the enthusiasm for work comes and goes quickly, so do things without perseverance, or often by their own interest to work.

The third step:

To make a feasibility assessment of the business plan:

1, do you really understand the industry you are in? You need to investigate factors such as overhead, industry standards, competitive advantages, and more.

2. Has your approach been proven? Experienced entrepreneurs in the popular saying that has not been implemented good idea often may not be implemented.

3, your ideas stand the test of time? After a week, a month later, your idea is still so exciting? Or has a completely different idea to replace it?

4. Do you have a good network? The process of starting a business is really a process of organizing such things as suppliers, contractors, consultants, and employees. In order to find the right people, you should have a network of personal relationships that serve you.

5. What are the potential rewards? When you start a business, the primary purpose is to make money, but there is never just money implied. You also have to consider the potential rewards of fulfillment, love, and value. If you don't realize this, then you must reconsider your plans.

What strategies are needed for a successful business startup

Two: Directions for starting a business

A good start is half the battle, so at the heart of all of this is the question of how to take the first step in getting started. It is difficult to start a business and even more difficult to discover business opportunities. There are some people will be entrepreneurial ideas, attributed to coincidence, the so-called "unintentional willows into a shade". However, the experts who study creativity think that creativity is only the tip of the iceberg, without the usual hard work, chance will not be so coincidental. The so-called coincidence of chance or the sixth sense of intuition, mainly because entrepreneurs in the weekdays to develop a keen observation to detect changes in the environment, therefore, to be able to foresee the formation of creative ideas. The best way to start a business is to choose a specialty that you are familiar with, so that the probability of success is higher. For one thing, there will be less resistance to business development in the early stages of starting a business, and for another, it will be easier to stand out from the fierce competition because you will be able to improve your professional skills.

(a) Discovering entrepreneurial opportunities can be roughly summarized in the following seven ways:

1. Discovering entrepreneurial opportunities by analyzing special events.

2. By analyzing the contradictory phenomenon to discover entrepreneurial opportunities.

3. By analyzing operating procedures to discover entrepreneurial opportunities.

4. Analyzing the trend of industry and market structure changes to explore entrepreneurial opportunities.

5. Analyzing trends in demographics to identify entrepreneurial opportunities.

6. Identify opportunities through changes in values and perceptions.

7. Identify entrepreneurial opportunities through the generation of new knowledge.

(2) There are four main directions of entrepreneurship:

1. Online entrepreneurship

Because of the convenience, efficiency, and ease of management of the Internet, many on-the-job entrepreneurs have set their choice of direction in online entrepreneurship. There are two main forms of online entrepreneurship: one is to open a store online, such as Taobao, Ebay, open their own store, or set up a specialized e-commerce site. The second is to make good use of the information inequality to profit, for example, some people registered in a well-known business network, specializing in supply and demand for both sides to provide information for a fee, and all of this information is from the free network.

2. Being an agent

Being an agent of a certain commodity does not take up full-time time, and a full-time job also accumulates more contacts, which facilitates the sales of the agent's goods.

3. Consulting

This is the most common type of on-the-job business. Usually, it is the working person who utilizes his or her mental intelligence, rich experience in the field or professional skills to start a business.

4. Entrusted investment

Suitable for those entrepreneurs who have a certain amount of capital, but personally lack the energy or time. For entrusted investment, one is to choose a good project, this project should meet the market demand, market advantage, market differences, reputation of these four aspects; second is a good partner, partner's character is the first, a good faith partner is to ensure the success of the cooperation of the fundamental, of course, whether the partner has the quality of management is also very important.

(C) reference for female entrepreneurship

1. Creative services: creative, implementation of the main content of the work of the occupation, suitable for the need to be free from constraints of the creative workers, due to the workplace is very flexible, so it is also suitable for want to take care of the family SOHO family, including planning, public relations, multimedia design and production, translation and editing, fashion styling design, text work, advertising, music creation, photography, photography, and so on, and so forth. The company's main goal is to provide the best possible service to its customers.

2. Professional consulting: to provide professional advice, and to the eloquence, communication skills to win the industry, because the work content and place are highly flexible, so run a single gang wandering around the various enterprises or set up a studio of the feasibility of the very high, including business management consultants, tourism information services, psychological counseling, professional lecturers, beauty consultants, and so on.

3. Technology services: In the case of the network and computer technology is so developed, have the relevant expertise entrepreneurial opportunities are quite a lot, including software design, web design, website planning, network marketing, technology document translation, technology public relations.

4. Tutoring and care services: Provide services for child rearing and elderly care, including talent classes, kindergartens, home care, and family services.

5. Life services: mainly storefront operation, can be divided into independent stores and franchises. The more suitable types of business include pastry stores, coffee shops, Chinese and Western fast food restaurants, clothing stores, gold jewelry stores, shoe stores, home furnishings stores, sporting goods stores, books and stationery rental and sales stores, audio-visual entertainment products rental and sales stores, beauty care stores, florists, pet stores, convenience stores, etc.

What is the most important thing is that we are able to provide our customers with the best services and the best products.

While a great deal of entrepreneurial opportunities can be uncovered through systematic research, the best ideas come from long-term observation and life experience.

Third, the risk of entrepreneurship

Entrepreneurial risk, compared with the risk of other events, is characterized by a long chain of entrepreneurial risk. From project selection, funding, team formation, product production, market development and career development and growth, etc., the battle line is long and variable, any one of the links may be at risk. Successful entrepreneurs take risks in a planned way. Smart entrepreneurs let other team members together *** with sharing the risk. This requires entrepreneurial talent, the ability to learn to avoid risk, transfer risk, compensate for risk, inhibit risk, evaluate risk, predict risk and manage risk in the process of entrepreneurship.

(I) Problems to pay attention to

The first and foremost problem faced by college students before they start their own business is the lack of knowledge about a certain field of industry. Therefore, college students should pay attention to the following points:

1. Entrepreneurship should be based on the principle of moderate innovation.

The formation of superior technology in the university area, or industrial clusters . Taking the plate economy around Jiangsu and Zhejiang as a template, it is best to focus on a part of the industrial chain.

2. Fully utilize the original technology achievements and technology trading market. Some invention maniacs just invent for the sake of inventing, lack of knowledge of the market and isolated character, but their inventions have significant market value, so they are worth paying attention to and introducing. In addition technology trading market about the discovery of products.

3. The trade-off between patents and KNOW-HOW, which refers to know-how.

4. Series patent registration and protection defense of the product. For example, DELL's main product is computers, but it is possible that he registers the same trademarks in other areas where he does not specialize, so we can choose to buy the right to use its trademarks.

5. Mining the gold mine of failed patents or expired patents, go to the patent office for advice.

6. Be careful not to engage in competition with the original work unit in the conduct of the original unit of damage and non-compliance with the provisions of the labor law related matters.

(ii) entrepreneurship need to pay attention to the details of the issue is:

1, the active use of existing resources. Many working people have chosen to start a business in areas closely related to their work, the experience and resources accumulated in the work is the greatest entrepreneurial wealth, to make good use of these resources in order to get close to the water first. Give priority to projects that can help you survive. Don't spend money on projects that only improve your image or bring greater convenience.

Do not misuse the resources, working bosses can not be confused with personal business and unit business, not to mention the eating out, profit-oriented, or not only to risk the moral risk, but also likely to be sanctioned by the law. On your turf, time, money and talent are at your disposal. But mess around and your business will reverse and go down.

2. Some office workers have investment capital or a certain amount of business channels, but they suffer from a lack of separation, so they choose to start a business in partnership. If you need a partner's money to start or maintain the business, or this partner helped you design the idea of this business, or he has the skills you need, or you need him to ooh and aah for you, then ask him to join your company. While this can make it easy for a part-time owner to get on board, choose your partners carefully and have a balance between asking for help and handling it yourself. First, be like-minded, and second, trust each other. Don't hire people who are right for the job but don't get along with you, or who aren't psychologically prepared to face the pressures of running a new business.

In addition, and partners between the responsibilities, rights and benefits must be clearly divided, it is best to form a written text, there are both parties and witnesses to the cooperation of the signatures, so as to avoid disputes when the empty mouth.

3, meticulous preparation is essential. Entrepreneurship is a huge project, involving financing, options, site selection, marketing and many other aspects, so before starting a business, must be carefully prepared.

Through a variety of channels to enhance the basic knowledge in this area; according to their own actual situation to choose the right business project, a good start for entrepreneurship; write a detailed business plan, including market opportunity assessment, profit model analysis, opening crisis response, and to find out the market situation, know yourself and your enemy, and to fight the battle of preparedness.

Don't cast aside untested ideas. If you use this idea to do business, you have to be aware of the possible pitfalls. Ask yourself: do you have to go to great lengths to publicize your product or service? Do you have the financial resources, skills, manpower and business relationships? Finding the wrong sales prospects - you don't need to waste your time with people who don't have decision-making skills.

4, try to use the relevant policies. Government departments have a lot of policies to encourage entrepreneurship, is to encourage and support college students to start their own business, when starting a business must pay attention to "use" these policies, such as tax exemptions, in a certain place to register a business can enjoy a more favorable tax rate than other areas. These policies can greatly reduce the initial costs of entrepreneurship, so that the risk of entrepreneurship is greatly reduced.

5, the way of doing business, to plan for the first. All business activities, if you look at the surface, it seems to be a mere business activities with material dealings, but, through the phenomenon to see the essence of today's "food brain era", business activities have become a kind of intellectual competition between people, is a "battle of wits and courage" of the "intelligence game", is a great competition between people's tactics. Therefore, as the ancient militarists said, "the way of war, to plan for the first", the way of doing business should also plan for the first.

6, decision-making mistakes, do not be too sensitive to mistakes, your mistakes will bring direct consequences, such as sending the wrong goods may lead to a customer immediately cut off relations with you. As an entrepreneur, take risks, be careful. If there is a mistake, don't be overly sensitive. Accept the facts and learn from them.

7, don't get carried away by the victory: the success of your first step all depends on your good ideas, the right time, good luck and good business relationships. However, all this can leave you at any time. So don't get overconfident, invest too much money and get yourself into a quagmire.

Four, the team of entrepreneurship

(I) The role of the team

The process of entrepreneurship is indispensable to have a good team of talented people. Entrepreneurship is like a tug-of-war, the hearts of the people, Taishan shift; entrepreneurship is like a dragon boat race, the pace of consistency, without deviation, in order to dominate. The aphorism of venture capitalists is "I'd rather have first-class talents and second-class projects than first-class projects and second-class talents".

(ii) entrepreneurs and the introduction of talent

In the beginning of individual entrepreneurship, entrepreneurs are either a person single-handedly to create their own entrepreneurial road, or unite a few friends to cooperate collectively, come together to form a team, **** with the development. However, in the individual entrepreneurship up to 85% of the failure cases, single-handedly on the battlefield of entrepreneurship is very easy because of the power of a single thin and shot, and collective cooperation of entrepreneurial team is often because of internal friction and uneven distribution of benefits and lead to the disintegration of the team. In the entrepreneurial personnel cooperation problems, how to avoid such problems?

1, to establish a new concept of talent in the new century: the establishment of the concept of talent is the first resource, talent, "socialization. The concept of talent, the concept of market-oriented allocation of talent, talent has a "price" of the concept of talent resources development should be increased investment in the concept of talent mechanism competition and so on. Put people in the first place: "people-oriented, respect for talent, attention to talent."

2, from the knowledge structure of entrepreneurial talent, entrepreneurial talent should not only have the main products, fist project expertise, but also business management and legal knowledge. With the transfer of entrepreneurial focus, knowledge must be updated and timely, scientific adjustment. Otherwise, it is very easy to develop into a bottleneck in the entrepreneurial process.

3, from the aspect of entrepreneurial talent ability structure, entrepreneurial talent should not only have the ability to operate and manage the enterprise, contact the community, communicate with the user's ability to interact, research, innovation, learning ability, but also the ability to analyze and understand the trend of the world's or the country's economic development.

(C) boss and employees

In the initial stage of individual entrepreneurship, must have a group to do the group share of consciousness, here referred to as the group to do the group share, that is to say, entrepreneurial leader to look for a number of like-minded partners to work together to start the development, and, but also to do a clear and non-controversial distribution of benefits.

As a boss, the most important responsibility is to inspire morale, meritocracy, know people well, calculating bosses are always counting the dead grass, the staff to the point of worthlessness before hiring them, thinking that such employees because of inferiority complex will not leave. It must be realized that how can a worthless employee suddenly become a flying employee! Therefore, in terms of hiring employees, in the daily management, our boss may wish to be more generous to the staff, because the role of the boss is to encourage morale and enhance the staff's self-confidence.

With high wages naturally have high morale and good confidence, as for how to go to work, employees naturally have a way, and do not need the boss to care more. And pay attention to the internal staff to speak honesty, if the internal staff commitment is not honored, it is easy to frustrate the enthusiasm of the staff. Let every employee wholeheartedly into the work, which is the manager's main work; let everyone play a role and let them obviously feel that they play an important role, this is the secret of management and leadership!

"A small river is full of water, and a small river is dry without water." This is a complementary relationship, from the laws of nature, the big river water from the small river, the small river are out of water, the big river can not have water; if the small river does not provide water for the big river, are relying on the big river water supply, the big river sooner or later will be dry. In an enterprise, the enterprise is like a big river, the staff is like a small river, if each employee can become a small river, then the enterprise this big river is never dry.

V. Entrepreneurial Success

If a person wants to be successful, he must find what he wants to do most, and of course it's what he can do most, so that he can be able to work hard every day, and it's easy to succeed. The key to success is opportunity: small success depends on effort, big success depends on opportunity; there are four main conditions necessary for an entrepreneur to be able to succeed: one is to have the spirit of adventure, the second is to have the end of perseverance, the third is a little bit of luck, and the fourth is about how to deal with difficult to deal with customers and how to deal with the government. Again, essential and sometimes doubly effective.

Generally speaking, successful enterprises are focused on a certain field, a certain product, the use of specialized strategies, and take the route of specialization and refinement, the production of products are also very distinctive. This requires companies to first do an objective analysis of market demand for a particular type of product market demand presents the characteristics of the difference, the enterprise on this different levels of demand to be subdivided, and then according to their own characteristics, choose to enter which grade of product production, while paying attention to the needs of customers around, do a good job of their own products, including the performance of the product, the taste of the packaging, and so on.

Generally successful enterprises have a small scale, operational flexibility, innovation and other characteristics, so control the scale, avoid risk, play the small and flexible characteristics of the enterprise to operate their own products flexibly is the way to their own success. And in the market conditions, to maintain technology and organizational structure that is the form of business organization and other aspects of innovation is also very important.

Generally successful enterprises have a strong degree of integrity, so the integrity strategy is also an important part of entrepreneurial success. This includes not only to customers, suppliers, agents and other external personnel to speak honestly, business is the most important credibility, good reputation will be able to hold the business, brand hard customers will take the initiative to the door.

And with partners **** win, once, Li Ka-shing was invited to speak at Sun Yat-sen University, college students asked him about the secret of doing business. Li Ka-shing said, he did not actually master what secrets of business, if you have to say what secrets, that is, "I work with people, if earning 10% is normal, earning 11% is also should be, then I only take 9%, so my partners are more and more, all over the world".

And the opposite? There are some bosses in our business team who "eat alone", and such bosses will definitely lead to the loss of partners. As a member of the franchise team, we must understand that only *** win is win, only mutually beneficial relationship will last, we only in the "emotion" and "interests" to realize self-transcendence, to be able to share more benefits with others, we It is only when we realize self-transcendence on "emotion" and "benefit" and can share more benefits with others that we can achieve a greater "monopoly chain business".

Mr. Guo Ce, General Manager and Chief Career Consultant of Beijing Hongwei Management Consulting Co., Ltd, suggested:

Entrepreneurship requires a good mindset: adhering to or adhering to and failing to grasp new opportunities and chances does not necessarily mean that it is the ancient truth. Every workplace once lost sheep, give full play to their own initiative, seize the opportunity of the mall, for their own earn a better tomorrow.

Early stage of the business, the mindset is especially good, the seed is sown, to patiently wait for it to germinate, out of the ground, long leaves, this waiting is painful, need patience, the seed has not germinated, always want to pick out to see, do not wait until the growth period, would like to reap the benefits of a look at this can not be changed to do that, and as a result, nothing to be gained. Doing business with people, when we encounter difficulties, when we suffer from the torture of waiting, tell yourself: do not be afraid, as long as the heart will be good! If the mind is good, the creation of the business will go along the development trajectory.

Entrepreneurship is the process by which entrepreneurs optimize and integrate the resources they have or can have through their efforts, thus creating greater economic or social value. Entrepreneurship is a form of labor, an act of thinking, reasoning, and judgment that requires the entrepreneur to operate, organize, and apply services, technology, and instrumental operations. According to New Venture Creation, a classic textbook in the field of entrepreneurship education by Jeffry A. Timmons, entrepreneurship is defined as a form of behavior that combines thinking, reasoning, and luck; it is driven by opportunities brought about by luck; and it requires a holistic approach and harmonious leadership skills.

Entrepreneurship as a field of business, entrepreneurship with a little bit of achievement with a little bit of joy is dedicated to understanding how opportunities to create something new (a new product, a new market, a new production process or raw material, a new way of organizing an existing technology), how they appear and are discovered or created by specific individuals, how these individuals apply various methods to exploit and develop them, and then produce various results.

Entrepreneurship is the discovery of a business opportunity by a person and its practical transformation into a concrete social form, to gain benefits and realize value.

Cole defines entrepreneurship as the purposeful act of initiating, maintaining, and growing a profit-oriented business.