The significance of the profound cultural heritage of the Chinese nation to artistic creation.

China's traditional culture is rich in cultural details. In the design process of cultural and creative products, the main contents of traditional culture can be integrated into many links, thus giving cultural and creative products a profound cultural heritage and forming unique artistic characteristics.

First, the relationship between traditional culture and cultural creative design

The inheritance and innovation of traditional culture is helpful to enhance the soft power of national culture and is of great significance to the sustainable development of the country. The requirements of cultural creative design for creativity and innovation are in line with the development characteristics of today's times.

However, cultural creative design should have obvious artistic characteristics to meet users' aesthetic needs, which requires strengthening attention to traditional cultural elements, combining them with real life, and using the convenience and flexibility of new media to publicize and popularize traditional cultural connotations, so as to create excellent cultural creative design works.

Second, nationality.

China is a unified multi-ethnic country, and different ethnic regions have unique national cultures. In the process of designing and developing cultural and creative products, in order to integrate excellent traditional cultural elements, it is necessary to conduct on-the-spot investigations in ethnic areas to understand their cultural connotations, so as to extract historical national culture.

In the process of cultural creative design, it is necessary to break through the restrictions of time and space on cultural inheritance in order to better meet the needs of the public.

The Application of China Traditional Culture in Cultural Creative Design

1, the artistic persistence of participants in cultural and creative design

In the process of creative design of modern culture, if we want to use traditional cultural elements to achieve good artistic design effect, we need to grasp the design scale, and we need to take oriental traditional aesthetic culture as the design framework to seek valuable local cultural elements. In the process of cultural creative design, traditional elements are used as emotional media to innovate traditional design forms and make artistic presentation more flexible.

The application of traditional cultural elements is not simply the use of regional cultural symbols. In order to convey the local spiritual culture and avoid the formalization of cultural creative design, it is necessary to take the inheritance of traditional cultural spirit as the original intention of product design.

Creative design is not a simple oriental form of retro, but people experience the core spirit of traditional culture through the appearance of works and realize the derivation and re-creation of various cultural elements. The final product should reflect the artistic beauty of traditional cultural elements.

2. The integration of traditional cultural elements is a tribute and inheritance.

In the process of cultural creative design, we should not only focus on the aesthetic experience of traditional elements, but also do a good job in derivative design of cultural knowledge connotation, broaden the designer's cultural vision, and integrate the development of human nature with design thinking.

Effective application of excellent traditional cultural elements, fully highlighting the aesthetic value of traditional culture, and taking this as the material and inspiration for cultural creative design. Through the spiritual connotation of traditional culture, the artistic aesthetic value of visual symbols is refined, and the visual senses with unique oriental rhythm are formed.