Winter solstice send warmth activity program

The winter solstice is also known as the winter festival, cross winter, the northern part of our country has always had the custom of making dumplings, in order to let everyone can really live the winter solstice festival, we especially hold this winter solstice party.

3. Activity flow and task division

1. Dumpling teaching

Approximate length: 20 minutes

Given that some students do not know how to make dumplings, and in order to allow each student to participate in this activity, the ad hoc activity.

Now we need three senior "teachers" to show us how to make dumplings on the day of the event, and if you want to learn how to do it yourself, the three "teachers" will have to teach you by hand to make sure that everyone who wants to learn can learn.

So now we need all the "connoisseurs" to sign up!

2. Dumpling Competition

Approximate length: 40 minutes

Simple rules: A man and a woman will work together to make dumplings. Each group will make 20 dumplings, and the three "food critics" will score the dumplings, and the winning group will be rewarded with a big prize.

Scoring standards (for reference only): fast (40 points), beautiful dumplings (40 points), two people with tacit understanding, more fancy (20 points)

First, the background

The winter solstice is a very important festival in the Chinese lunar calendar, but also a traditional festival of the Chinese people. The winter solstice is a very important festival in the Chinese lunar calendar, and is also a traditional festival of the Chinese nation. The winter solstice is commonly known as the "winter festival", "long solstice festival", "YaYu", etc. The ancient custom is to offer shoes and socks to the elders. Ancient custom to shoes and socks dedicated to the elders to celebrate the winter solstice, winter solstice this day the longest shadow of the sun, said the foot of the longest shadow of the sun congratulations and prayers for longevity, the time to the winter solstice, but also into the complementary ` the best time to summarize the above two factors, the winter solstice is supposed to be the golden promotional period of our therapeutic products, and therefore special promotional activities launched this promotion.

The purpose of the activity

1, through the winter solstice promotional activities to improve the franchisee's turnover, while enhancing the Ruogu Cao Tang brand awareness.

2, respectively, to grasp three aspects of consumer demand:

1) practicality. Cater to the needs of consumers now, both practical and real.

2) Attraction. In the gift or discount to reflect a certain magnitude, the consumer appeal.

3)Preparation of decent, exquisite gift box, catering to the potential demand for gift-giving;

Third, the details of the event

(a) publicity and momentum time: November 13 - December 16

(b) the activities carried out in time: December 17 -December 27 (a period of 10 days)

(C) the activities of the location: xx terminal sales points (the country's major stores, supermarket counters, drugstore counters, beauty salons counters, health museums counters)

(D) the object of the promotional activities: the promotional activities of the target group of 30-60 years old female customers and elderly customers.

(E) the main products: Ruogu Cao Tang eight solid yuan cream.

Fourth, the form of activities:

During the event, the following promotional activities:

Purchase any of the solid cream, complimentary exquisite cotton socks a pair of membership card, a catty of black beans;

Fifth, the promotional strategy:

(a) store signs Display

Attract customers with banners, KT panels, posters, etc., to draw attention to the activities of customers (this method is particularly suitable for specialty stores).

(2) print advertising

activities in the terminal points in the form of X display racks, posters, radio speakers to promote publicity;

(3) display display

try to choose a large, conspicuous display location to place the solid cream, family gift box. Recommended locations are:

(1) store entrance, the most conspicuous entrance;

(2) supermarket counters facing the customer flow position;

(3) beauty salons, drugstore counters can be determined by negotiation with the partners;

(D) plaza, community sales

in the terminal store near the community center, the square set up display cabinets, with the display racks, Posters and other exhibition activities.

(E) channel promotion

The use of contacts, product channels to organize family group purchases or to provide benefits to the unit, especially some of the local welfare institutions, companies, high-grade neighborhoods and so on.