Fan Deng Book List Fandeng Reading Club Official Management Category 17 Books Improve your management ability in an all-round way.

The management books list recommended by official website APP of Fandeng Reading Club was 17,438+09 as of May 1965, and the well-managed books explained by Fan Deng himself were17.

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1 retail philosophy: self-report of the founder of 7-Eleven convenience store

Douban score:

Recommended reason:

◆ Books recommended by Liu.

◆ Retail practitioners must read!

◆ Retail Classic!

◆ The representative work of Japan's "God of New Management".

◆ The retail philosophy of selling everything.

Suzuki Wenmin, the founder of the world's largest convenience store chain company, tells you about the retail philosophy that hits consumers' psychology with more than 40 years of retail experience.

◆ Promotion is not equal to discount: the increase of consumption tax leads to the decrease of consumption desire, so it is recommended to return consumption tax instead of discount.

◆ Predict consumer behavior from the change of social environment and adjust the sales model of convenience stores.

◆ Create the concept of "single product management"-efficiently solve unsalable products and increase profits.

◆ Carry out the reform of logistics system: distribute goods in different temperature sections, and reduce the number of delivery vehicles from 70 to 9.

◆ Books recommended by Liu.

2 operators write notes.

Douban score: 0

Recommended reason:

Liu, the founder of Uniqlo, has accumulated many years of management experience, shared the full text without deleting it, recorded the 28 achievement codes of operators, and recorded the success of creating a business miracle.

3 How can growth hackers achieve explosive growth at low cost

Douban score: 8.4

Recommended reason:

1. "Father of Growing Hackers" masterpiece, growing field * readers.

2. The methodology practiced by Facebook, Twitter, Airbnb, LinkedIn and IBM is a popular wealth creation model in Silicon Valley.

3. Hao Cheng, the founder of Thunder, made a preface recommendation and translated it by Simon Zhang, the data director of LinkedIn Headquarters; Eric Rice, author of the best-selling book Lean Entrepreneurship, Neil Eyal, author of Addiction, Dr. Wu Jun, author of Intelligent Age, Yang Fei and CMO of UCAR, etc.

Whether it is a startup or a traditional enterprise, growth is the key to survival. Through continuous testing and iteration, growing hackers use data to analyze users' preferences, acquire users at a very low cost, activate sleeping users and realize cashing.

5. The salary of T-type talents with growth thinking is much higher than other positions, and growth hacking is a self-investment with super high return.

4 authorization-build an agile team to deal with uncertainty; Establish enterprise management team; Citic publishing house

Douban score: 7.6

Recommended reason:

1. The New York Times bestseller, Time magazine, Harvard Business Review and other first-line media rushed to report.

2. Commander Gao, commander of the US special operations command and commander of Afghanistan, summed up the golden rule through actual combat and blood.

3. The United States sells 200,000 copies, which is highly respected by companies such as Google, Apple and Facebook.

4. Steve Recommended by the authors of The Biography of Jobs and The Power of Habit.

5. Call on 654.38+700,000 Huawei employees to learn from the US military. Empowering teaches you to build a team as strong as the US military from 0 to 1!

6. Building a team and leading a team must be read.

5 Anti-vulnerability: Be a person with a strong heart.

Douban score: 7.6

Recommended reason:

★ It is jointly produced by 26 well-known professional psychologists in China and Psychological Power, one of China Internet psychological platforms with over17 million registered members.

★ The content directly pokes the pain points of various relationships in life, such as workplace relationships, intimate relationships and family relationships, and teaches you to quickly get out of your fragile mentality, thinking habits and behavior patterns and become a strong person with strong self-control.

★ Specially help people aged 25 ~45 who have various psychological troubles. Few books of the same kind have such comprehensive self-help psychological inspirational reading materials.

6 replicable leadership

Douban score: 0

Recommended reason:

1. The first work of Fan Deng, the founder of Fandeng Reading Club.

2. The mystery of realizing the exponential growth of 3 million paying users in the first four years.

3. Preface recommendation by Professor Chen Chunhua of National Development Research Institute of Peking University and CEO Fu Sheng of Cheetah Mobile.

4. Ma Dong (founder of Miwei Media), Dai Wei (founder of ofo*** enjoys cycling), Yu Jianjun (co-founder of Himalayan FM) and Andrew Zong (founder of Finnez) jointly recommended it.

5. Leading a team means making everyone a leader, learning leadership and gaining influence.

6.9 The iron law of action, 34 key skills, and the team management rules advocated by the president of Peking University, Tsinghua MBA, Haier and Suning.

7 Innovation and entrepreneurship

Douban score: 0.0

Recommended reason:

The complete works of peter drucker, the father of modern management! Thousands of entrepreneurs have the same choice! What is the symbol of an entrepreneur? It is innovation. How to innovate? What is the principle? How to introduce an innovation into the market and win the market? Learn to use the principle of innovation to make innovation a feasible cause.

Addiction: four product logics for users to form habits.

Douban score: 7.4

9 era of artificial intelligence

Douban score: 0

Recommended reason:

In the era of artificial intelligence, the ethical relationship between human beings and intelligent machines is thought-provoking. The threat of intelligent machines to future mankind, especially the threat of job opportunities, and the resulting unemployment and gap between the rich and the poor are disturbing. Kaplan, an expert in artificial intelligence, put forward a free market regulation scheme in the book "The Age of Artificial Intelligence", which gives people inspiration and comfort.

Jerry, a leading figure in the intelligent age and a serial entrepreneur in silicon valley legend? Kaplan's blockbuster new work! As the Economist's 20 15 book, this book is full of originality. Many people just ask questions, but Kaplan is unique. He designs solutions!

Li Deyi, chairman of China Artificial Intelligence Society and academician of China Academy of Engineering, and Kai-fu Lee, CEO of innovation works, made a preface.

Ba Shusong, chief economist of China Banking Association and China economist of HKEx; Qin Shuo, founder of China Business Civilization Research Center and Qin Shuo Friends Circle; Li Feifei, director of artificial intelligence laboratory of Stanford University; Huang Xiaoqing, founder and CEO of Dayun Technology; Wu Gansha, co-founder and CEO of Shiyu Technology (Beijing) Co., Ltd.; Wang Xiaochuan, CEO of Sogou; Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, member of Legal Work Committee of Capital Internet Association, former US Treasury Secretary and honorary president of Harvard University.

Ad hoc expert committee of China Artificial Intelligence Society, Zhan Lu cultural joint heavy organization! Members of the expert Committee include China Academy of Engineering, Shen, founder and CEO of Shi Yu Science and Technology (Beijing) Co., Ltd., Wu Gansha, co-founder and CEO of Shi Yu Science and Technology (Beijing) Co., Ltd., Shen, founder of Horizon Robot and president of IBM China Research Institute, and IJCAI. Executive Director Yang Qiang; Hu Yu, Dean of Iflytek Research Institute; Wang Weining, Secretary General of China Artificial Intelligence Society; Huang Xiaoqing, founder and CEO of Dalu Technology; Zhu Xiaoyan, Director of Tsinghua University State Key Laboratory of Intelligent Technology and Systems; And John, a senior science and technology reporter in The New York Times. Markov, Professor of Artificial Intelligence and Ethics at Stanford University, Jerry? Kaplan and other experts and scholars at home and abroad will make in-depth comments on these excellent books with their profound professional strength, outstanding insight and far-reaching influence.

China's First "Robot and Artificial Intelligence" Series 04.

Produced by Zhan Lu culture.

10 Exponential Organizations: Build the strongest attribute of Unicorn Company 1 1.

Douban score: 0

Recommended reason:

"Unicorn Company" refers to those start-ups with a valuation of more than $654.38 billion.

Salim Ismail, founding executive director and global ambassador of Singularity University, has a heavy new book!

Once published, Exponential Organizations became the business book with the highest score (4.8 out of 5) in the history of American e-commerce websites.

Zhang Ruimin, Chairman of the Board of Directors of Haier Group, Jin Chen, Professor of Tsinghua University, Hu Yong, Professor of School of Journalism and Communication, Peking University, Peter Day Mandis, Executive Chairman of Singularity University, founder of X Prize and author of Abundance, Engineering Director of Google Company, ray kurzweil, President of Singularity University, and John Hagel III, Co-Chairman of Deloitte's Leading Innovation Center, jointly recommended it.

Enterprise executives, CEO index era must read!

Zhan Lu culture was born.

1 1 Crisis leadership: Ten ways to lead a team to solve a crisis.

Douban score: 7.8

12 power: why only some people have it (classic version)

Douban score: 8.3

Recommended reason:

Bauer is a famous professor of organizational behavior at Stanford University. It is a subversive work about how to gain power, use power and maintain power in the real world.

The author points out: "The world is never just, and everything you want can only be won by yourself." The traditional belief that life is fair will make us unprepared for the challenges and competition in the real world. We can't learn how to gain power from those in power because their suggestions are usually beautified.

Through a large number of real cases, the author points out a real road to power and career success for each of us. Based on the reality of interpersonal communication, this book breaks the myth of idols and traditions. It is not only an essential manual for organizational survival, but also a new standard in the field of leadership and management.

The classic version has been upgraded, and Zhan Lu culture has been published.

13 Sensory brand: Sensory secret hidden behind purchase (collector's edition)

Douban score: 0

Recommended reason:

★ The classic works of marketing guru, the world's chief brand, and Martin Linster, the author of "Buying and Branding".

★ Introduction recommended by philip kotler, the father of modern marketing!

★ The Wall Street Journal was rated as "one of the top five marketing masterpieces".

Why can people still recognize Apple's products at a glance by covering the brand name?

Why can people recognize chanel no.5 perfume when they close their eyes?

Why does putting classical music in the store make people think Victoria's secret underwear is noble?

Why B&; O such a luxurious audio brand will add weight to the remote control in the era of thin and light electronic products?

Nowadays, marketing has become a spent force. As soon as the new product is released, it will face premature death. Most advertisements can't leave a mark on consumers' minds. Most goods are easily replaced by the same kind, and there are fewer and fewer powerful brands.

What does the brand need to do? Martin Linster Long showed you the magical power of sensory brand with a large number of cases and convincing arguments. Many companies pay a high price for advertisements and old slogans, and the method mentioned in Martin's book is obviously more creative. After reading this book, you will get a way to rejuvenate the brand.

14 Welch classic series business essence

Douban score: 0

Recommended reason:

Why should we study Jack Welch in the Internet age?

The industrial age is coming to an end, and the Internet wave is coming.

When everything is subverted and redefined,

What are the things we still need to stick to?

When O2O is dead and the capital winter comes,

When entrepreneurial success is only a small probability event,

How can we always be winners in this era?

Times have changed, the essence of business has never changed, and growth is still king.

How to become an outstanding leader in the Internet age?

How to bring the post-90 s team well? How to select talents and retain good employees?

How to make products and how to make marketing?

How to do a good job in risk management and deal with the crisis?

These are still urgent problems that every manager needs to solve.

Jack Welch gave the answer in The Essence of Business!

Eighty years of rich experience, measuring the essence of business with time.

Inherit the essence of industrial economy, civilization and commerce, and stimulate the innovation of information economy, civilization and commerce!

1. Jack Welch, the master of management, grinds a sword for ten years and creates a brand-new masterpiece.

Welch published the world-famous classic books Autobiography of Jack Welch and Win. This time, the brand-new work "The Essence of Business" is not only a continuation of "winning", but also a sublimation.

Jack Welch pointed out in The Essence of Commerce that in the Internet age, the essence of commerce has never changed:

For example, leadership, once a well-defined leader, has not gradually disappeared, but now it is hidden under the shell of technical elites;

For example, marketing, the interconnected network world, makes marketing closer to the essential state, that is, high contact;

For example, the public relations crisis, the spread of the network just makes it faster and worse;

Jack Welch concluded that although the technological revolution has brought a lot of noise to the market, you can't ignore the core things in business. 1960 is like this, it is like this today, and it will remain like this in 2060.

2. Pay tribute to the industrial age and return to the essence of business.

In 20 16, the economic growth slowed down and returned to the real economy. How to realize the growth of enterprises is a difficult problem for business people. Jack Welch summed up 80 years of rich experience, refined the essence of the management paradigm in the industrial age, and combined with the connection characteristics of the Internet age, expounded the basic rules in business.

How to redefine innovation?

How to allocate limited resources?

How to change the rigidity of salary system?

Why love and rely on data?

Do startups need to set up human resource management positions?

Is it right not to be overwhelmed by proficiency?

3. The "winner" guide in the Internet age.

The Essence of Business reveals the true thoughts, remarks and worries of business people. Welch analyzed the realistic business dilemma, and combined with the social and economic environment in the Internet age, put forward new ideas and solutions.

● Solve daily trivial challenges and pay attention to the factors that really improve performance;

● Discover and release the growth potential of the company;

● Prevent competition from losing, and recover after losing;

● Understand and analyze the real meaning behind financial data;

● Cleverly respond to the bombing of social media;

● Cultivate the necessary leadership model in contemporary business circles;

● Manage talented employees and employees with entrepreneurial dreams;

● Establish a conscientious team and give full play to their abilities;

● Completely innovate human resource management and change the current rules of the game;

● Get rid of the shackles of the workplace and discover new destiny.

Poster:

15 The most popular leadership course in Harvard Business School

Douban score: 7.4

Recommended reason:

Reading Kaplan's wonderful new book is like being warned by a great tutor. Kaplan himself is an outstanding enterprise manager. In Harvard Business School's popular leadership course, he provides a valuable and practical leadership framework, which consists of key issues such as vision, priorities, time management and work authorization. Leaders must ask themselves whether they want to achieve their goals and develop their potential. If it can be put into practice, both commercial organizations and non-profit organizations will benefit a lot.

The book "Harvard Business School * Popular Leadership Course" is not only written clearly and fluently, but also has a large number of cases from the real world. These cases stem from his experience in helping hundreds of excellent managers improve their leadership, combined with various suggestions rooted in reality. Don't just watch-be sure to integrate his thoughts into your leadership behavior.

16 Buffett Road (3rd Edition)

Douban score: 0

Recommended reason:

The Road to Buffett (3rd Edition) is a book that introduces Buffett's thoughts to China.

A group of well-known domestic value investors have learned this book and gained financial freedom. This book is also recognized as a good book to sum up Buffett's investment thoughts.

Yang Tiannan, the translator of this book, went to Omaha to attend the Berkshire shareholders' meeting in 20001and was called "a shareholder from Beijing, China" by Buffett. Later, he was reported by the media as "the China man who shook hands with Warren".

This book is very popular in stores in Buffett's hometown of Omaha and has been selling well for 20 years.

This book has been unanimously recommended by Peter Lynch, Kenneth Fisher, Oak Capital Howard Marks, Meisheng Group bill miller, Pioneer Fund John Berg and other investors.

This book is prefaced, recommended and read by professional investors such as Li Jian of Buffett Research Institute of Shanghai Stock Exchange, Yao Bin, a famous value investor, Chen Li, chairman of Zhongdao Buffett Club, Yang Baozhong, a famous value investor and Zhang Ke Xing, a gray asset.

The 1 edition of this book sold 1.2 million copies and became a best seller in The New York Times.

The New York Times, The Wall Street Journal, Time Weekly, Forbes, The Economist, Dallas Morning Post and other media unanimously recommended it.

Robert Herstrand is a famous American writer who is good at writing the thoughts of Buffett and Munger. He has studied writing masters for 20 years. Buffett's success has attracted people's attention, but no one can describe his success better than Herstrand.

17 Ten Commandments of Management: Management Philosophy Affecting Your Life

Douban score: 7.7

Recommended reason:

For users who purchase more than 1000 copies, the product provides customized services. If you need to add a corporate logo, girdle, or have other requirements, please send an email to dushuhui@jd.com. Please provide your name, telephone number, company name, link and quantity of goods to be purchased, city to be delivered and specific needs.

The godfather of Coca Cola devoted his life to managing the Bible.

Several management classics jointly recommended by Bill Gates, Warren Buffett and Jack Welch.

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