How to write the propaganda copy of corporate culture concept?

The format of corporate promotional videos is generally:

Brief introduction of the enterprise, a high-level general description of the enterprise and its brand;

Introduction of enterprise products or services: highlighting advantages and values;

Description of enterprise honor and qualification: highlight enterprise level and operation height, and promote audience recognition and trust;

R&D and Enterprise Innovation Ability: Reflecting Enterprise Development Potential;

Vision and values of the enterprise: explain the values and development goals that the enterprise adheres to, so that the audience has * * * voices and expectations.

Enterprise standard advertising language or brand image recognition: strengthening audience memory

The concept of corporate culture is a collection of business purposes, values and moral codes of conduct formed by enterprises in combination with their own characteristics. The concept of corporate culture has been introduced into mainstream business education such as EMBA and MBA.

The key for an enterprise to be recognized by the market is that it must be different, and this is the corporate image. From the perspective of corporate culture operation, it is mainly the CI (Corporate Identity System) of enterprises. CI*** is divided into three levels, namely visual recognition (VI), behavioral recognition (BI) and mental identification (MI). If visual recognition (VI) is external, then mental identity (MI) is internal. A person with both literacy and character must be polite in his words and deeds (behavior recognition).