The difference between Starbucks traditional marketing and e-commerce

The difference between Starbucks traditional marketing and e-commerce lies in the different marketing methods and marketing creativity.

1, different marketing methods: e-commerce carries out marketing activities through computer networks, while traditional marketing is through offline traditional store sales and other marketing methods;

2. Different marketing ideas: e-commerce spreads information faster, and marketing ideas are more diversified than traditional marketing. The traditional pricing of marketing products is based on cost, but e-commerce is no longer suitable for cost marketing, and the pricing strategy is based on the price acceptable to consumers.