The Application of China National Culture and Art in Advertising Creativity

First, advertising creativity and national culture promote each other.

1. National culture brings individuality to advertising creativity.

2. National culture makes advertising creativity closer to consumers' psychology.

Second, advertising creativity and national culture restrict each other.

1, advertising creativity must adapt to the different national cultural psychology of the audience.

2. The negative impact of improper advertising creativity on national culture.

Third, the core connotation of China culture.

1, ethical values-group orientation

2. Social values-authority consciousness

3. Natural values-the unity of man and nature

4. Knowledge values-utilitarianism

Fourth, the main cultural strategies of advertising creativity

(A) the use of national cultural elements, in-depth psychological communication with consumers.

1, advertising screen 2, advertising language

(2) Inject national cultural connotation and increase the cultural added value of product image.

1, Emotion 2, Concept 3, Personality (3)

(C) highlight the characteristics of national culture, and create a distinctive corporate culture image

1, humanism 2, harmony 3, patriotism 4, loyalty, filial piety and benevolence.