How to use social networks to promote products

Faced with abundant social network resources, how can enterprises use these social networks to achieve their own promotion and marketing purposes? Below I have sorted out the methods of promoting products through social networks for your reference.

Methods of promoting products through social networks 0 1

1. has a simple and generous website belonging to the enterprise itself. The website should be concise and generous, which is convenient for mobile Internet access and quick browsing. The advantage of the website is that it can be used on social networks, such as the signatures and replies of posts on social platforms. Even in the WeChat Weibo with word limit, you can let people quickly identify your business type or product identity through the website address you left, and get a deeper understanding, which not only increases website traffic, but also facilitates promotion;

2. Be good at using major social networks. At present, the popular social networks in China mainly include Renren.com, WeChat and Sina Weibo. These social platforms have restrictions on publishing illegal and sensitive topics, but there are no restrictions on general hyperlinks, similar advertisements or even direct advertisements. Enterprises can publish relevant information through these social platforms to achieve the purpose of publicity. As you can imagine, social networks have extremely rich social resources, which are favored because they are closer to people's lives, just like a rich mine source that has not yet been tapped. What is the market potential? ! Whoever seizes the business opportunity first will get rich profits from it.

3. Pay attention to the compatibility between marketing and life. In this era, naked sales promotion is a very disgusting thing. No matter how good your eloquence is, if you tell the other party directly from the beginning that you are here to sell, then things will definitely be impossible. This is true in real life, and it is also true on social networks. Therefore, smart merchants will seize the topics that people are interested in, post or reply to other people's topics, and then insert their own advertisements in the middle skillfully. Like a name? Selected cold jokes? Weibo caught the place where people need some relaxation in their lives, published some cold jokes regularly, and then occasionally? Reprinted? One or two Weibo, who is very satisfied with someone's purchase of a certain commodity, and publicizes it. It seems to be an approval for friends to buy good quality and cheap goods, but it is actually a way for merchants to promote sales.

4. use? Celebrity effect? Law. Really found that this rule seems to be tried and tested in China. Just as traditional advertising will use the support of many fans of a big star to buy the products endorsed by the star, online? Celebrity effect? Not only is the attention rate high enough, but it is also passed? Celebrity? Experience, the credibility of recommended products seems to be higher. After all, online publicity is a kind of? Something mysterious? Without personal experience, it is really difficult for the target audience with wider knowledge and higher prevention to trust a product only based on pictures and words or videos. And the network? Celebrity effect? To some extent, it helps enterprises solve this problem.

In fact, there are many ways to promote through social networks, so I won't list them here. However, it is undeniable that social network is indeed an excellent promotion platform, and smart enterprises should make good use of it.

Methods of promoting products through social networks 02

1. On mainstream social media, the company profile must be complete enough. Create company accounts on four major social media channels: LinkedIn, Facebook, Google+ and Twitter. Ensure that the company logo and profile are consistent on all social networking sites.

2. Which social network to allocate time to. According to the market division of the industry and customer research, allocate time to appropriate social networks. For example, LinkedIn has always been the best way for B2B sales to acquire potential customers, while Google+ is easy to attract professional and technical personnel.

3. consider advertising. When you first enter a social network, no one knows that you are on this platform and have no contact with others. Advertising is a way to promote sales. Every social network has a variety of advertising options to help you get accurate potential customers.

4. Establish a content list. Continuous operation is the key to social media. Before publishing content, create a content list and gradually expand your brand story. Publish content according to this list in a planned way.

5. Establish contact with peers in the industry. Pay attention to peers who publish dry goods through social networks. You may not want to pay attention to your competitors, but big V, thought leaders, scholars and companies in related industries may publish important content and are willing to establish contact with you through social networks. This will bring more exposure opportunities for your company.

6. Pay attention to important KPIs. Only by monitoring some KPIs can you know whether your social marketing efforts have paid off. Determine the indicators that need to be measured, including likes and shares, website traffic, social media conversion rate and arrival rate. Ensure that there are appropriate social media management tools for statistics.

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