Clothing boutique how to carry out clothing display

The pattern of business competition has entered a big business era, in the atmosphere of fierce competition, businesses in order to attract the eyes of consumers, to promote sales, in every detail strive to be different. Especially in the store, in addition to store design, window modeling and other efforts, but also in the display of clothing, innovative, in order to seek a strong visual impact, to create a commercial space sales environment, with a strong design to accentuate their own selling atmosphere, to establish a unique personality of the image of the business district, in order to strive for more consumer patronage, in order to obtain greater profits. Therefore, clothing display is also more and more attention by the business, become an important part of the sales system. Door, windows, shelves, props, display composed of all the sales terminal. Door and shelves belong to the hardware part of the brand image, while the display belongs to the software part of the brand image. Throughout each brand, are in the hardware and software requirements to achieve a high degree of unity, in order to establish a brand image, shaping a strong sales tension, in order to maximize the pursuit of market profits. But why not achieve the results, the main display can not do perfect. Display is the theme of the goods, the use of different varieties of goods, styles, colors, fabrics, features, etc., through the integrated use of artistic techniques to show, highlighting the characteristics of goods and selling points to attract customer attention, improve and enhance customer understanding of the goods to a further degree of understanding, memory and trust, so as to maximize the cause of desire to buy. This is the literal positioning of the display, but also the function of the display to consumers. As an important part of the marketing system, how to display goods, should start from the following points. Goods display mode as clothing, display is generally divided into stacking and hanging. Stacking: generally through the orderly folding of clothing, emphasizing the overall coordination, the silhouette is prominent, the goods in the flowing platform or elevated platform display. This way, the benefit is to effectively save limited space, because a store, after all, its space is limited, if all the hanging form of displaying goods, the store space is simply not enough. Therefore, at this time, only to take the stacking, to increase the number of limited space display products. This is the advantage of stacking, but the disadvantage is that it can not fully display the goods, therefore, it with hanging display, can increase the visual interest and expand the space. Stacked display points of attention ● emphasize the visual, in the color mastery, the principle should be from the outside to the inside, from light to deep, from warm to cold, from bright to dark. Because this is the habit of people to observe things. This can also make consumers interested in the product, from attention - attraction - observation - purchase and other aspects of shopping behavior. Display products of the same type and series in the same season in the same area. ● Stacks of clothing should be folded out of the package, 4-6 pieces per stack of thin clothing is appropriate, 3-4 pieces of thick clothing is appropriate, shirt collars can be staggered. Each stack of garments should be arranged in a series of sizes from top to bottom, from small to large. Try to design models near the stacking area to show the representative styles of the stacked garments to attract attention and enhance vision. Also, posters and leaflets of the corresponding clothing styles can be placed to show the representative styles in a comprehensive manner. Hanging: generally hang clothes on hangers, so as to fully demonstrate the characteristics of the goods, easy to form a color block visual impact and rendering the atmosphere, so that consumers can recognize the goods with their eyes to understand. However, in the limited store, it is not possible to hang too much to display, generally hanging with stacking. In this way, on the one hand, can reasonably utilize the space, on the other hand, also make the whole product display, have a sense of hierarchy. Points to note when hanging display ● Each type of clothing should be hung at the same time more than 2 consecutive pieces, usually no more than 4 pieces, hanging should be kept neat, no creases. Use the same kind of hanger for the same series of styles, ● The sequence of hanging numbers is: from front to back, from small size to large size; from left to right, from small size to large size. ● The color of hanging clothes should be displayed from outside to inside, from front to back, from light to dark, from light to dark. Side column from front to back, from outside to inside, from light to dark, from light to dark. Display principles from the display of the overall consideration, in general, the display of the color display, there are also according to the style of the display. These have to be based on the area of the store and the main style of clothing to determine, each has its own benefits, but also each has its own shortcomings, the actual specific circumstances. However, regardless of the way, must consider the following basic elements. The use of these principles will help enterprises from the overall perspective of the arrangement of the series of products, to give the most prominent position of the featured products. How to match different kinds of products and color matching treatment, etc., the form of concise and rich in the overall display of only one purpose, is to promote the achievement of sales. Focus to form the attraction of each display surface, the first to attract attention to the point of view that is the focus. For example, the focus of the entire store is the image of the signage after the cash register. Focus is usually located in the horizon or above the horizon, color contrast POP posters, or a combination of products are often set as the focus, it can be ordered to guide, show the attention of consumers, and play a certain echo and prompt the visual effect. Therefore, clothing brands in the terminal image, focus on shaping the image of the signage, this intuitive publicity, can convey the brand's commodity information, promote sales, publicize the brand. Rendering the atmosphere with color the use of color, for display, plays a leading role. Orderly color theme to the entire store theme is clear, well-organized visual effect and strong impact, display more use of color contrast set as the focus, or to create a gradient effect of the color of the goods on display, so that customers have the impulse to shop, coordination and sense of hierarchy, and easy to lock the target product. Create visual effects repeat effect can create visual interest, highlighting the continuous and block effect, focusing on unity and contrast, while the efficient use of space, forming a strong visual impact, this principle applies to the focus of the product or the display of new products. Especially should pay attention to the actual operation of a variety of repeat effect, for example, the same dress using different sampling methods, model display, hanging and matching method at the same time, to achieve the focus, maximize the strengthening of their own image. Window display window for the terminal of the store, as in the eyes of the people, the importance of its self-evident. Remember, this is the first step to attract consumers into the store. The image of the window is good or bad, depending on two aspects, one is the hardware design, the second is the software maintenance. Because this article is about display, so, focus only on software maintenance. ● The display of modeling clothes, two to three days should be changed once, so as to give customers a sense of freshness, to attract people into the store. ● If you need to display more goods, you should choose the clothes related to the season, do not display some unfashionable or not suitable for the trend of clothing, in order to spoil the image of the brand. ● Store salespersons must check whether the clothing in the window is clean and neat, and whether other promotional signs are properly positioned, so as not to make the window look disorganized and affect the image because of these faults. In the details determine success or failure today, businessmen want to compete in the fierce market, invincible, you have to start from the smallest point, strengthen the management system, improve the immunity to risk. As the end nerve of clothing sales - terminal stores, there are three factors that determine the success of the store opened. One is the hardware, the location of the store to choose a busy business district, which is the first condition. The second is the quality of the staff of the store, and the third is the display of goods. These belong to the software construction. In today's world, perhaps there is a personalized clothing display, you can catch the eyes of consumers, so that the business of clothing sold more than others fire. Nine strokes display method to make the clothing store more attractive popularity scientific classification method most of the clothing store business are more types, from dozens of kinds to hundreds of varieties, in order to expand the service surface and improve the turnover rate. The so-called scientific classification is in accordance with some kind of rational logic to categorize the method, such as the age of the order of emissions, the door is a teenager, the middle of the young people's clothing, the most in the old people's clothing or children's clothing, or the left side of the mid-range price of clothing, the right side of the high-grade price of clothing, the most inside is to provide after-sales service place. Scientific categorization to the customer shopping and store management has brought convenience. Often change the method of clothing store business is fashionable goods, every blow through a burst of wind, the face of the fashion store should be new. If the goods do not have much change, can be in the display, furnishings, décor to make some changes, the same can make the store for a new face, so as to attract customers to. Convenience method will be the same type of consumer objects need a series of supplies placed together, or often with the style together, can be convenient for customers to support the purchase of this combination of merchandising methods known as the convenience of the method. Such as men's shirts, suits and ties, tie clips, etc. placed together, the fall and winter outerwear and hats, scarves, etc. placed together. Cyclic repeat method some clothing styles in a position for too long, due to the light and the influence of the surrounding styles and other reasons and no one asked for, then they can be switched to position, and other styles of clothing recombination, which will give rise to a new art theme, increasing the chances of sale. Moving clothes from the inside racks to the outside racks can be even more eye-catching. By repeating the cycle with new styles on the shelves, the entire store will feel like it's always changing. Closet combination method in each season, the consumer's closet is a new combination of various occasions, a variety of uses, a variety of themes of style rich and orderly. The accelerated pace of urban life, people need more closet design services. Clothing stores in the combination of goods, may wish to take advantage of this psychology, in the sale of goods at the same time also add a home design services. Combination can be divided into a single combination, couples combination, the combination of the family of three, and so on. Decorative contrast method in the clothing store to do some decorative backing, can strengthen the artistic theme of clothing products, to give customers a deep impression. Such as children's clothing store walls painted some of the children's patterns, in the couple's clothing near a bouquet of flowers, in high-grade fur clothing store to put on a taxidermy. Decorative contrast method must not be the main event, the clerk must be clear about what they are selling, so that customers will not ask "how much this bunch of flowers □" will be famous, excellent, special, new clothing products, placed in the vicinity of the old product, can also produce a kind of mirror effect, it seems to be able to suggest that this area of the products are good, but the products being lined up can not be too bad. Except for some traditional styles, such as shirts, most fashions are sold by direct-to-consumer displays. When people see a beautiful display, they mistakenly believe that they are also so beautiful in it, and this is an irresistible psychology. Store in addition to hanging display and shelf display, you can also use the model display. Generally there are platforms, dummy model display, beautiful salesman can also act as a model, the world's first commercial model is born. The effect of the application of the law people into the store to see the first is an effect, this effect is not just rely on the clothing style itself can be formed, many other relevant factors will affect the overall effect. Such as playing music, lighting, screening videos, etc., are related to the mood of clothing buyers, but also with the store's taste, credibility. Some large stores install childcare stations, ultimately for the sales effect. Fashion stores to install large mirrors, not only in the visual expansion of the store space, but also convenient for customers to try on clothes. The ancient method of "winding paths through secluded places, Zen room flowers and trees deep" of the wonderful poem. Clothing store cabinets Layout should be conducive to the customer's walk, and continue to walk down, giving a person a fascinating feeling. For the deep type of store, may wish to channel design into S-shaped, and to the inner extension.