Differences and characteristics of public opinion in different times

Mainly divided into two periods, namely, cognitive stage and development stage:

1, online public opinion understanding stage

Today, the industry of public opinion is not known to the public. When public opinion products were first introduced to China, only a few manufacturers were making them, so it was difficult for customers to find more products to compare and buy whatever they had. It is not that the sensational products at that time were perfect, but that customers had no choice at all, because the whole industry was still in its infancy. We call this stage the cognitive stage of the public opinion industry.

At this stage, public opinion products are mainly monitoring software. Because the understanding of public opinion was not so profound, and the technology was not so perfect and mature, the product function at that time was still very primary and even flawed. For public opinion, the most basic thing is that the data should be complete and impartiality is the key; Secondly, it is fast and the data should be timely; Once again, it is accurate, the data should be accurate, and there should be no irrelevant information. But for public opinion monitoring software at that time, it was far from meeting such requirements. Incomplete, delayed and inaccurate data are the "three mountains" of the public opinion industry. To overcome these three mountains, we must not only break through technical difficulties, but also use product thinking to reflect them, otherwise public opinion software will be the same as search engines. In fact, often a public opinion incident has spread all over the city, and the monitoring software is still unaware of it and has not detected it. At that time, this was by no means a special case, but a real one.

At that time, the earliest public opinion customers mainly came from government departments, mainly monitoring the comments of netizens in the network, focusing on negative news. Because this is the most sensitive and fatal part, it is related to the credibility and ruling ability of a department, leaders and even local governments. It must be said that people's understanding of public opinion at that time only stayed at the level of "monitoring the negative".

2. The rapid development of public opinion in the Internet age.

After a period of development, the public opinion industry has a certain market understanding foundation. Both manufacturers and customers have a deeper understanding of public opinion, and the number of people sharing cakes has gradually increased.

However, with the deepening understanding of public opinion, customers have become more and more tricky and difficult to serve. Simple information monitoring and pushing can no longer satisfy their appetite. They need more in-depth analysis and find some regularity from the data. At this time, when they need public opinion services, they don't just mean monitoring. In fact, they need a whole set of public opinion solutions. Public opinion has become a normal work and has been put on the agenda of the government and enterprises. A considerable number of governments or enterprises have set up public opinion working groups to deal with public opinion work, and the state also advocates leaders to "surf the Internet more" and pay attention to the ecology of online public opinion. The attention of the whole society to independent public opinion has risen to a new height. This is largely due to the rapid development of the Internet. The scene of netizens surfing the Internet has undergone a revolution, and the public opinion industry relying on Internet information will also set off a revolution.

During this period, some products based on "public opinion monitoring system" appeared. Compared with the products of the previous era, it has more powerful functions and relatively improved product experience. Data source, carrier distribution, public opinion feature distribution, propagation path distribution, regional distribution and site distribution can all be analyzed from different latitudes and displayed in the form of visual charts.

There are many public opinion companies in the market, such as Fiberhome Public Opinion, all of which are experienced software companies with strong R&D strength. Their technical strength is relatively strong, and they have strong abilities in integrating Internet information resources, semantic analysis technology, intelligent search engine technology, and capturing online public opinion data, and are equipped with professional public opinion service teams.

In the Internet age, public opinion is spread by computers from generation to generation. Post bars, forums and Weibo are high-risk areas for public opinion. In the era of mobile Internet, public opinion depends on mobile phones. In addition to post bars, forums and Weibo, live broadcast software such as WeChat, APP, and Second Shot have all become high-risk areas of public opinion, which is more timely and easier to spread, and has been quickly exploded in almost a short time. The "He Yi Hotel" incident is one of them.

Deeply integrating big data is not only to get a public opinion report, but also to pay attention to the relevance and regularity of public opinion events. "It is necessary to compare and summarize the data of horizontal public opinion and vertical diachronic public opinion in related fields, so as to provide reference for realistic public opinion counseling and contradiction resolution. This requires a compound knowledge structure and team composition. Multidisciplinary cooperation and training professional lyric talents is a future development direction. "