Documentary promoting traditional culture

Rong Baozhai, as an old shop in Four Treasures of the Study, not only has a high reputation in China, but also has a wide influence in the world. After hundreds of years of development, it has formed a fine tradition of cherishing books and treasures, while the Central Radio and Television General Station has shown the development course of Chinese time-honored brands in the form of storytelling. Rong Baozhai, as an important epitome of China's cultural and artistic development, can show the charm and vitality of China's traditional culture. At present, it has been filmed as a documentary to show the development of the century.

The documentary "Rong Baozhai" is extracted from the contemporary value of excellent traditional culture, which helps the strategic development of a cultural power. Through the promotion of Rong Baozhai's time-honored brands, the connotation of China's traditional culture is deeply explored, so that more people can understand the role of cultural connotation, show China's painting and calligraphy art overseas, and carry out relevant cultural exchanges. Currently, the documentary is divided into five episodes. They are Rongzhong Linshu, Baozeng Art Garden, Tibetan Stunt, Wen Hui Yin Zhi and Pulsating New Voice, which show the connotation behind the enterprise in many aspects, as well as the excavation and interpretation of corporate culture. This paper profoundly shows us the brand culture with a long history in Rong Baozhai, which embodies the foundation of brand development and how to realize long-term operation as the spiritual display of the century-old reputation.

Documentary can be sought after and praised by the majority of netizens because the spiritual core conveyed by documentary conforms to the value pursued by contemporary enterprises, and can also let the audience feel the development process of a century-old brand. Documentary is also shot in ultra-high-definition, which brings high-quality visual experience to more audiences and inspires and educates many brands. If an enterprise wants to get long-term development, it must be based on honesty. At the same time, we should also bear social responsibility. In the process of shooting, through the presentation of scenes and special shooting methods, we use animation to express artistic effects, enhance brand appeal, and integrate into the historical background of China traditional culture for publicity, so as to show our unique brand strength internationally.