How to expand marketing channels?

1. Definition: Marketing channels refer to all enterprises or individuals that acquire or help to transfer the ownership of a commodity or service when it is transferred from the producer to the consumer. Second, how to expand marketing channels: 1, and plan the marketing channel system well; 2. Strengthen the refined management of social channels: (1) unify the channel incentive model; (2) Establish a social channel integral system; (3) implement the channel star plan. 3. Improve the service ability of marketing channels; 4. Optimize the salary management mode of business personnel; 5. Implement grid marketing of regional manager system; 6. Optimize the CRM support system of marketing channels. Third, specific products, specific analysis: (1) Channel promotion mode of new product listing: 1, channel promotion of new product listing must first create momentum and seize opportunities. 2. At the same time of channel promotion, we should also cooperate with media advertising or publicity activities to stimulate consumer demand and coordinate channel promotion activities so that products can flow smoothly to the terminal. 3. Avoid its sharp edge, step by step (2) Channel promotion method in peak sales season: 1, strike while the iron is hot, and take the opportunity to build momentum. 2. It is necessary to strengthen the market base and naturally drive sales. (3) Channel promotion method in off-season sales: 1, that is, encroaching on competitive customers and occupying market share; 2. Launch off-season offensive; 3. Consolidate the market foundation. (d) Multi-product channel promotion mode: 1, combined promotion. This is a cross-marketing method, which combines different products to drive unsalable products or best-selling products to drive each other, with the aim of selling as many products as possible to the same consumer group; 2. classified management. The purpose is to make every product of the same enterprise get full attention and distribute different products to different dealers for operation, so as to concentrate the promotion resources of dealers and put pressure on dealers to improve their performance.