What's the difference between Juktong SCRM system and traditional CRM_juktong crm means

Traditional CRM is the "silent age of the consumer" and is a tool for internal workflow optimization. Traditional CRM focuses on collecting and managing static customer data such as past purchases, contact records and customer attribute information. Traditional CRM is business-driven and inward-looking, focusing on how to manage customers rather than on building strong relationships with them. In a traditional CRM system, each customer is a record and the data is static. There is very little interaction between the organization and the customer on the system, often limited to one-way communication via email and phone. There is no customer-to-customer interaction at all.

SCRM is a new customer management system that adheres to the development of the market and adheres to the principle of "customer-centricity". With the development of the times, people's consumption level, the transformation and upgrading of consumption patterns catalyzed the trend of CRM socialization, the market environment requires marketing business to become more and more "customer-centric", coupled with the growing popularity of social media, social software has gradually become a tool for customer acquisition and customer service tools, the SCRM system was also SCRM system was born. Therefore, SCRM is also a business strategy for enterprises in the information age, allowing them to focus on customer management in the social scene, emphasizing consumer participation and interaction. And the SCRM system of enterprise WeChat is exactly the most common management system under this ecology.

In the past, CRM customer management systems were often used with phone numbers as a clue, but in recent years, under the influence of WeChat, WeChat contact has become a more convenient way of communicating than making phone calls, and more and more marketing, service, and after-sales actions rely on WeChat. Since the enterprise WeChat 3.0 to open and personal WeChat connection, through the enterprise WeChat customer management has become more and more people's choice.

SCRM is the evolution of CRM.

The transformation and upgrading of the consumption pattern has catalyzed the trend of CRM socialization, and the market environment requires marketing business to be more and more "customer-centric", coupled with the increasing popularity of social media, social software has gradually become a tool for customer acquisition and customer service, and the SCRM system has also emerged. As a business strategy for enterprises in the information age, SCRM makes the act of enterprise customer management more focused on the social scene, emphasizing consumer participation and bilateral interaction. At present, the SCRM system based on the enterprise WeChat ecosystem is one of the most common customer relationship management models in the industry.

In the past two years, Tencent officials in the launch of enterprise WeChat at the same time, but also on the WeChat personal number of promotion and marketing, customer operations and management of a series of rectification initiatives, personal micro-envelope serious, and WeChat there is a limit to the number of friends to add, the number of employees leaving to take away the customer resources, the work of cell phone operations and management costs, such as high disadvantages, forcing companies to choose a more efficient CRM system for customer traffic management

The Tencent website is a great source of information about the company.

Tencent officials in the enterprise WeChat product design to increase openness, and constantly iterative update, enterprise WeChat 3.0 version of the emergence of WeChat to further strengthen the interconnection with WeChat, completed the enterprise WeChat OA system transformation upgrade CRM system across, added a customer group, customer connection, customer circle of friends and many other features, direct access to the WeChat 1.2 billion users, to help enterprises to create a private domain The traffic pool, but also for the development of SCRM system based on enterprise WeChat laid the foundation

Since the enterprise WeChat to increase the openness, many commercial behavior in the enterprise WeChat ecosystem are recognized, the formation of a more complete CRM marketing system, and for the SCRM system technology developers to do is to continue to tap the customer in the "S "level of demand, so that more functions to meet the social scene in the enterprise WeChat platform landing, integration of customer resources data, the formation of the user "reach to get - precipitation grass - The positive closed loop of "purchase conversion - retention and re-purchase" allows enterprises to play around with the customer's private traffic pool with the help of the SCRM system, and establish a new type of marketing relationship that is smarter and more efficient.

The SCRM system based on WeChat has a flexible customer allocation mechanism and diversified marketing and promotion channels, which can unify customer traffic from different channels into WeChat for management through the live code; integrate multi-touch customer data and accumulate user profiles; and set up labels for customers, and guide users to transform layer by layer through hierarchical management, etc.

The SCRM system is a new type of marketing system, which is based on WeChat.