Traditional Culture Encyclopedia - Traditional festivals - What are the six major media?

What are the six major media?

1, six major media

1, newspaper; 2. broadcasting; 3. TV; 4. Internet; 5. magazines; 6. The four traditional media of mobile phones are newspapers, magazines, radio and television. In addition, there must be outdoor media, such as advertising space for street sign light boxes. With the development of science and technology, new media such as Internet TV and electronic magazines have gradually appeared. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

2, according to the order of appearance.

1, newspapers and periodicals should be the first media; 2. Broadcasting should be the second media; 3. Television should be the third media; 4. Internet should be called the fourth media; 5. The mobile network should be the fifth media. 4 and 5 belong to the category of new media. However, as far as the current influence is concerned, today's broadcast is tomorrow's TV. Television is gradually becoming the "second media", while the Internet is gradually rising from the "fourth media" to the "first media". Although the TV advertising revenue has been increasing substantially, the "advertising cake" is increasingly being divided up by new media such as the Internet, outdoor media and reformed print media. The data created by all advertisers has made this an indisputable fact. At the same time, print media has covered newspapers, magazines, picture books, envelopes, calendars, three-dimensional billboards, neon lights, floating in the air, LED billboards, light boxes, outdoor TV walls, lunch boxes and other advertising platforms; Broadcast media also covers advertising platforms such as radio and television.

3, according to its form is divided into

As far as its current applicability is concerned, the media should be divided into three categories according to their forms, namely, 1, and the print media mainly includes printing, non-printing and photoelectricity. 2. Broadcast media: mainly including radio and television advertisements (subtitles, signs, movies, television). 3. Online media: mainly including online index, print, animation, forums, etc. That is to say, if "media" is clearly defined after appropriate adjustment according to its form, there are only "three major media" in China at present.

4. Media Computer Department

CCITT (International Telephone and Telegraph Advisory Committee, a branch of ITU) divides the media into five categories: (1) Perceived media: refers to the media that directly acts on human sensory organs and makes people feel directly. For example, sounds that cause auditory reactions, images that cause visual reactions, and the like. (2) Performance media: refers to the intermediary media that transmits the sensory media, that is, the code used for data exchange. Such as image coding (JPEG, MPEG, etc. ), text coding (ASCII code, GB23 12, etc. ) and voice coding. (3) Presentation media: refers to the media for information input and output. Such as keyboard, mouse, scanner, microphone, camera, etc. As an input medium; Monitors, printers, speakers, etc. It's an output medium. (4) Storage media: refers to the physical media used to store the presentation media. Such as hard disk, floppy disk, magnetic disk, optical disk, ROM and RAM. (5) Transmission medium: refers to the physical medium of transmission medium. Such as cables and optical cables. What we usually call "media" includes two meanings. One refers to the physical carrier of information (that is, the entity that stores and transmits information), such as books, wall charts, disks, optical disks, tapes and related playback equipment; Another meaning refers to the expression (or communication) form of information, such as words, sounds, images, animations, etc. The medium mentioned by multimedia computer refers to the latter, that is, the computer can not only process information such as words and values, but also process various forms of information such as sound, graphics and TV images.