Traditional Culture Encyclopedia - Traditional festivals - What are the seven effective publicity methods?
What are the seven effective publicity methods?
Advantages: Because it is aimed at consumers in a specific city, this method has the advantages of fast communication, clear propaganda purpose, accurate consumption mode and fast acceptance.
Disadvantages: it takes a certain amount of manpower and material resources. (The production and printing costs of leaflets and colorful pages, as well as the labor costs required for publicity and distribution)
2, local friends shopping QQ group, post bar, forum, well-known SNS community local circle.
Mode: guide consumption. When a chat guide enters a website to send soft articles, it is necessary to choose QQ groups and communities with high popularity and activity, such as Renren, Maopu, Post Bar, Xin Kai and Douban.
Advantages: the target group is wide, and the online resident people generally have online shopping experience, but they should pay attention to guidance and tone softly, and don't make it look like a hard advertisement.
3. Cooperative merchants assist in publicity.
Distribute leaflets, colorful pages or oral notices through the storefront or sales platform of the cooperative merchants.
4. Oral communication between relatives and friends.
Through the spread of relatives and friends, it is easy to generate trust and save a certain time cost. In theory, it has the effect of spreading from one word to ten words.
5, search engine paid promotion
Pay directly to participate in the paid promotion of search engines. Using this propaganda method, the effect is timely and obvious, and the publicity is wide and the people are wide.
6. Traditional media publicity
Select some local traditional media to promote the brand of the website and improve the brand coverage and popularity.
7. Offline activities
Organize offline promotion activities, make small gifts or T-shirts, print website LOGO, and distribute them free of charge in places where the target population is concentrated.
This kind of publicity method can directly face potential customers, has real objects, can be preserved for a long time and has good publicity effect.
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