Why is the yell on the street, "Sharpen the shears and bump the chopper"?

1. An opening like this is an advertisement.

In the past, there were no loudspeakers, no portable amplifiers, and the sound depended entirely on the human mouth. The front sound should be stable and clear, and the last sound should be raised and pulled up. With the airy foot in the middle, the sound may be far away in the alley. In this way, the effect of the advertisement is obvious.

2. In the old days, craftsmen had their own call.

The essence of advertising is the skill and means by which one eats. Some sold groceries, some repaired china, some shaved and cut hair. They are different. But the key is to stand out. Simple and clear. Based on the simplicity that characterizes the daily lives of working people, people will know who is coming, what skills they have, if there is anything they need at home, and what to look for when they go out. When I was a child, I too heard the cry of the grinding mirror. It came after smithing iron, sharpening knives and scissors.

3. The cry must be tailored to the place.

Ordinary small craftsmen lived only in fixed places. Dialects were more common then. Of course, they had to advertise in words that most people could understand. In practice, it could be knife, tie and scissors, pronounced similarly in many dialect languages. Instead, the verbs can vary at will, as long as the audience can understand them.

4. There are markets everywhere!

Who do you think doesn't order these essentials? No cooking? Doesn't have a redneck? I didn't used to need to cut windows, mostly by hand. No mirrors to look in, but I don't know. Iron in the old days didn't have good care and materials, so rust and wear and tear was normal.

5. It is said that working people make history.

In the final analysis, it was the most economical and beneficial thing that workers found in the course of their work, and eventually came down to the fact that people were yelling to both let people know about their profession and save money on publicity.