What influence does the family have on consumers' consumption behavior?

Family has an important influence on consumers' consumption behavior. First of all, family values and consumption concepts will be formed in individuals and have an impact on their purchase decisions. Family members' consumption preferences, consumption habits and attitudes towards thrift or luxury will shape individual consumption concepts. Secondly, the family's economic situation and income level will also have an important impact on consumers' purchasing power and tendency. The family's economic pressure and budget constraints will affect consumers' shopping decisions, thus affecting their consumption behavior. In addition, family social environment and social pressure will also have an impact on consumers. Social interaction, neighborhood relations and social concepts among family members will shape consumers' consumption behavior. In a word, family plays an important role in consumers' consumption behavior, affecting their consumption concept, purchasing power and social environment.