What is a branding strategy?

The act of a company naming its product and designing a logo is the branding process. The branding decision is whether or not a company decides to use a brand for the products it produces and operates. Generally speaking, modern companies have their own brands and trademarks. Have their own brands, necessarily have to pay the corresponding costs (packaging costs, legal protection fees, etc.), thus increasing the total cost of business operations, bear a certain market risk, but the use of branding strategy for the benefits of the enterprise is not to be underestimated.

Of course, although branding can bring a lot of benefits to brand owners (brand operators), brand users (consumers), but not all products must be branded. For the following products can not use the brand: unprocessed raw material products, agricultural products, etc.; commodities themselves will not be formed because of different producers of different quality characteristics of the goods; production is simple, not very selective, inexpensive, consumers in the purchasing habits do not require the brand of the goods; temporary or one-time products. These products, because of their own characteristics, often do not use brands and are often referred to as unbranded products. The so-called unbranded products are unbranded, simply packaged and inexpensive ordinary products sold in supermarkets. The main purpose of companies to launch unbranded products is to save packaging, advertising and other costs, reduce prices, attract low-income people to buy, and expand sales.