Traditional Culture Encyclopedia - Traditional festivals - Instant noodles in the 1990s.
Instant noodles in the 1990s.
I first learned the term instant noodles in the first week when Grandpa opened the shop. A female college student asked if there were any super instant noodles. The next day, grandpa came into this face.
Packing: light green background. There is a big cock in the middle. What impressed me the most was the humble pepper sign in the lower left corner of the package. It turns out that this little thing is to distinguish between spicy and non-spicy. If you are not careful, you will buy it as spicy. Don't look at that pepper, it's quite spicy!
Price: 60 cents
2. Master Kong braised beef noodles.
It was not uncommon at that time that the supply was in short supply and the goods were out of stock. I ate it once and it was really delicious, but I haven't eaten it since it was spicy. But its success led to the brand of Master Kong. It is no exaggeration to give braised beef noodles to Master Kong today. "Master Kong instant noodles are delicious!" I think this slogan is still fresh in everyone's memory.
Packaging: Brown and white patterns appear alternately. At that time, there were few double packets of seasoning.
Price: 1.5 yuan
3. Yingduo
Yingduo was the only instant noodle that had the strength to compete with Master Kong at that time. It was also my favorite instant noodle brand at that time. The soup is delicious, the noodles are rolling, and the amount is affordable. I remember there are two flavors. Due to the lack of innovation, Yingduo gradually lost its previous competition with Master Kong. That's a real pity.
Packaging: green tone, there is a child eating noodles.
Price: 65438 yuan
4. Seven treasures and one tripod.
The brand "Qibao Dingyi" was a smash hit at that time. It is very popular with children and women, and comes in various flavors and small packages. However, the good times did not last long, and Qibao Dingyi instant noodles gradually declined.
Packaging: What impressed me most was that there was a big word "fresh" on the packaging.
Price: 50 cents
5. Master Kong Danzai noodles in Taiwan Province Province
What impressed me most was not its taste, but its distinctive name. With the arrival of Danzai noodles in Taiwan Province Province, the new packaging of bowl noodles came into being, and Master Kong was at the forefront of the instant noodle industry. Braised beef noodles and Taiwan Province Danzai noodles have become the most popular. "Sir, are you first-class or hotel? The slogan "I eat noodles" is still clearly visible in my mind.
Packaging: similar to braised beef noodles but lighter in color.
Price: 1 RMB 5. Noodles, 2 yuan.
6. Li Jie instant noodles
Li Jie instant noodles were born in the era of instant noodle brands, which determines that its survival will be extremely difficult. Sure enough, Li Jie instant noodles soon faded out of the market.
Packaging: The panel is long. I remember there was a cartoon detective standing on the package, which was very distinctive, but the package was also rough.
Price: 90 cents
7. the lucky side
It seems to be born earlier than Li Jie, with stronger vitality and more complete taste. However, it was only a flash in the pan and did not last for several years. I only remember being the first manufacturer who dared to make crab yellow flavor. Although it tastes good, you can't taste the crab roe at all. Hmm. How interesting
Packing: I can't remember.
Price: 1 RMB
8. Master Kong's fresh shrimp noodles.
The successful appearance of fresh shrimp noodles marks the basic establishment of the advantages of Master Kong's instant noodle team. Because it tastes good and not spicy, it has become one of my favorite foods so far. This is the charm and strength of Master Kong! I remember when Master Kong braised beef, Taiwan Province Danzai and fresh shrimp noodles were put together, and the momentum was extraordinary.
Packing: There is a prawn on the blue and white stripes.
Price: 1.5 yuan
9. Unified Zhajiang Noodles, Chili noodles.
Their sudden arrival injected fresh blood into instant noodles, making Uni-President brand occupy a place in the market and become the most powerful competitor of Master Kong. Slag noodle method without soup shows its innovation and tastes quite good. Just like Master Kong's braised beef noodles and Taiwan Province Danzai noodles, it is a unified business card and a unified iconic brand.
Packaging: Slag river surface: purple; Noodles with Chili sauce: oranges
Price: 1 Yuan 2
10. Longfeng noodles
In the big market environment of pursuing more materials, Longfeng is moving against the trend. The "low-end" structure of single-package materials makes it have a certain market volume in the working class, which is somewhat similar to Li Chao. However, Li Chao's classics and tastes have been deeply rooted in the hearts of the people and cannot be shaken.
1 1. unify "one bucket"
Unify the noodles. The shape of the bowl surface is different from that of Master Kong, and the quantity is larger.
Price: 4 yuan (sky-high price at that time)
12. Unification 100
The appearance of Unification 100 set off another upsurge. Its appearance allowed the instant noodle industry to enter its heyday, and also allowed Uni-President brand to gain a firm foothold in the market. At this time, the variety of instant noodles is very complete, and there are all kinds of flavors. Its prestige in the market finally forced Master Kong to act.
Package:100g of bread
Price: 2 yuan
13. Master Kong Mianba 120
Its appearance is obviously to compete with Uni-President 100. Both quantity and packaging are very similar. At this point, the competition between Uni-President and Master Kong has reached a white-hot level.
Price: 2 yuan
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