"I am a novice and want to run a hotel. How can I start from scratch? "

In fact, novices are not recommended to enter the hotel industry, because this industry has high cost, low profit and long payback period, and it will only generate sustained income after several years. In addition, the current market competition is relatively large, and the target customers and business direction are uncertain, which often leads to losses. Even the big names in the industry will suffer heavy losses if they are not careful.

If you really want to do it, it's good to be a hotel if you can withstand the vacuum and be well prepared. This is a sunrise industry. Undoubtedly, as long as it takes one or two years, the next stage is the profit stage.

Since you are a novice, I'll start with how to run a hotel from scratch.

? First, the preparation stage.

1.？ What kind of hotel do you run?

Before starting the preparation and operation, we must determine what kind of hotel we want to open, which is a traditional star hotel. Or a mid-range hotel? Or a boutique hotel with its own characteristics? Ordinary express hotels that only provide accommodation?

Everyone has different ideas. I shouldn't say much, but I can make a suggestion. Try not to be traditional, that is, a hotel that only provides accommodation services. According to the data, the growth rate of traditional hotels has slowed down, and even star-rated hotels are inevitable. Miracle, the founder of Zhu Hua Hotel Group, believes that star-rated hotels are on the road of gradual extinction.

On the other hand, the mid-range hotel industry is in a good situation, the competition in the Red Sea is fierce, and friends with insufficient budget can develop into boutique hotels.

2.？ Hotel investment cost

The scale and location of the hotel, as well as the local economic development and prosperity are the main factors affecting investment. There is no doubt that the hotel rent and construction cost in the bustling area will definitely be much higher than that in other general areas.

As for whether to build a new hotel from scratch, buy a ready-made hotel or join a brand hotel, we should carefully analyze the advantages and disadvantages of the three investment methods from our own situation and measure their investment risks.

3.？ Legally operate and go through the formalities

According to the national laws and regulations, when going through the formalities to obtain a legal business license, it is best not to scratch the ball or engage in gimmicks. The hotel industry is considered to be the main concern of this policy.

Second, the location of the hotel

1.？ Determine the size of the hotel

Before choosing the scale and location of the hotel correctly, the operator must determine the scale of the hotel, because only after the scale of the hotel is determined can he go to the right location to find the right house.

2.？ Site selection criteria

(1) Geographical location selection criteria. The surrounding environment of the hotel must be clean and hygienic, with fresh air and no noise pollution, but it must not be far away from the crowd.

(2) Economic selection criteria. The economic characteristics of the surrounding environment of the hotel directly affect the operation of the hotel, and corresponding policies must be formulated according to its characteristics. For example, in the business district, university district, tourist district, entertainment district, ruins district and other distinctive areas, the marketing strategies adopted by hotels are different because of the different target groups.

(3) Market selection criteria. The competition degree of hotels of the same type in the region will affect the future profits and development, so it is best to find their own core competitiveness and get rid of the dangerous area of homogenization.

Third, the hotel decoration, design and equipment planning

1.？ Functional zoning and overall planning of facilities

As the industry leader, this five-star hotel has luxurious equipment and perfect facilities. In addition to meeting guests' accommodation needs, it is also equipped with a large banquet hall and conference hall with comprehensive services. In the hotel industry where space utilization is extremely important, there will always be a luxurious dome hall.

According to the current industry, because of banquets, conferences and exhibitions, five-star hotels still have incomparable advantages over other hotels, but the development cost is high, which is not suitable for hotels below five stars to imitate.

Generally speaking, the hotel interior space is generally divided into three parts, namely, the restaurant: including dining table, aisle, bar, cashier, kitchen and so on. Guest rooms: all kinds of guest rooms; Auxiliary areas: office, finance room, warehouse, etc.

As for boutique hotels and homestays, you can arrange rooms for users, just like the short rent platform described, to create a "home"

A warm atmosphere.

2. Principles to be grasped during decoration.

(1) Moderate decoration: choose decoration according to your own situation to avoid flashy and excessive publicity.

(2) Unity with business characteristics: in line with the favorite of the target population.

Fourthly, choose a good hotel management system.

1.？ Looking for a professional company

Excellent technology, strong strength, super efficiency, perfect service and precipitated reputation, professional companies can undoubtedly give users more trust than amateur companies, and professional products are more suitable for the test of the market. Not to mention the cramming function, the stability of the system can throw out a lot of third-rate products, not to mention after-sales service.

2.？ Security is the key to confirm whether the hotel management system can meet its own needs.

The functions of the hotel management system are not as many as possible. Complex systems often increase the difficulty of implementation. Hotels should prune and cut leaves according to their own situation, reduce the burden, and pour money in the most practical place to bear fruit. Among them, safety is the most important issue, and the boss can rest assured that there will be no loopholes in the front desk, and there will be no yin and yang documents and employees stealing their own things.

3.？ Extensible hotel management system

A system with good expansibility and free update is particularly important, which can not only save costs, but also keep up with the development of the times, master the core competitiveness and always stay ahead of others.

4.？ Simple and easy-to-operate system

The hotel industry has frequent population movements, and a simple system can make it easier for new employees to get started without wasting time and work efficiency.

5.？ Cost-effective system

Everyone loves a practical and cheap system, but if we emphasize the price too much, we will definitely not be able to buy a good system. Now the price of the same type of management system on the market is similar. If you choose a system with poor performance, you will lose more than you gain.

In short, if the hotel is a body, then the hotel management system is the brain of this body, and its importance is self-evident. However, there are not many hotel management systems that meet the above conditions. For example, the Dream Tour Hotel is one of them, and its reputation has settled for 12 years. In short, whether it is a small or medium-sized hotel or a chain hotel, try to find a professional company.

Verb (abbreviation of verb) employee management

1.？ Staff recruitment, adhere to the needs of enterprises, voluntary registration, comprehensive assessment, merit-based principles, to ensure the quality of employees.

Nowadays, many hotel problems are caused by professionals and improper management methods.

2.？ Determine the salary of employees. According to the national labor law, our own situation, the average salary of the same position in local hotels of the same size and grade, as well as the quality of employees and salary distribution.

3.？ Try to have a perfect training mechanism.

4.？ The enthusiasm of employees determines the future development of the hotel, and an enthusiastic employee will definitely create more benefits than those who eat and die.

Having said that, in fact, the most important thing to run a hotel from scratch is to take the first step bravely. After all, stories always have a beginning. With the experience of predecessors, it is not too difficult to explore the road behind. The dream tour hotel management system can help you run the hotel better. ?