? Selling rice for three years can earn 5 million.

Entrepreneurial story: selling rice for 3 years can earn 5 million.

It has always been the common practice of 900 million farmers in China to turn rice into rice. Rice is processed into rice in rural areas and then transported to cities for sale, which is almost an inherent processing and sales model of farmers in China for hundreds of years. Is it feasible to transport rice into the city and sell it on the spot? A girl in Changchun City, Jilin Province, because she firmly believes that this sales method can be welcomed by urban people, as a result, she brought fresh rice into the city and sold it on the spot, which actually earned more than 5 million yuan in one fell swoop!

Rice processing is a common phenomenon in rural areas of China, but why can she sell rice at a high price when she transports it to the city? Why did she think of a common phenomenon in rural areas, but 900 million farmers didn't? After reading her experience, you will feel that the god of wealth is very close to you, and sometimes it is hidden under your nose!

Unique way: beautiful girls go to town to sell rice with shells.

Qu Lei is a smart and beautiful girl. She was born on 1973 in a farmhouse in Yanji City, Jilin Province. 1990 was admitted to Changchun International Language Institute. Soon after she entered the university from the countryside, she made a fool of herself. One day in April, 199 1, she was invited to a classmate's house. When I went to the bathroom, I was dumbfounded as soon as I entered the bathroom. It turned out that she didn't know how to use the toilet, so she was anxious 10 minutes before blushing and asking her classmates. Hearing this, the classmate smiled and opened the toilet lid for her and told her how to use it. Since then, the fact that she can't go to the toilet has been regarded as a laughing stock by everyone. Embarrassed, Qu Lei thought: It seems that there is still a big difference between the city and the countryside. He must learn how to survive in the city.

After graduating from Qu Lei University, he worked as a cosmetics and insurance salesman, but his work was always unsatisfactory. In May 2004, Qu Lei visited a friend named Yangmei, who asked her to go to the vegetable market to buy two radishes. When she walked into Yangmei's house with radish, Yangmei looked at the radish in her hand and frowned and said, "How did you buy such a naked radish?" You want to buy one with leaves! Radish with leaves is fresh. "Qu Lei believes that there is a difference between urban people and rural people. Rural people think radish leaves will take up weight, while urban people want to bring leaves for freshness. She can't help but sigh: She must learn to look at the problem from the perspective of the city people in the future!

After hitting a wall many times, Qu Lei slowly learned to think in the way of city people. On July 5, 2004, when Qu Lei visited Changchun Agricultural Expo, he came across a new type of rice mill: as long as rice is put into the machine, it will be processed on the spot. She can't help but think of a report she just saw: some rice shops in Henan Province have too many old rice, and some black-hearted shopkeepers even use bleaching, polishing and even adding toxic mineral oil to make rice turn white again; And some rice shops sell old rice for more than one year. So, when everyone was talking about beige, Qu Lei thought: Now people in the city admire nature and green food. They have to bring leaves when buying radishes and drink freshly ground soybean milk, but all the rice they can buy is old rice, and maybe even poisoned rice ... If I do the same thing, I will process fresh rice locally and sell it to people in the city, so that people in the city can see that rice is new rice and just shelled, will they buy it with confidence?

With this in mind, Qu Lei roughly calculated an account: Changchun has a population of more than 5 million, and each person consumes rice 10 kg per month, so the demand is more than 50 million kg. Earn 1 yuan per kilogram and earn more than 50 million yuan a month! Qu Lei thought this market was very promising and decided to give it a try. So, she took out her savings for many years, borrowed more than 7000 yuan from her friends, bought a rice mill and bought 1000 kg of new rice from the countryside.

Qu Lei believes that since fresh rice is sold, consumers should be people who pay more attention to nutrition and health and have relatively high incomes. So, she aimed at the middle and high-grade residential areas such as Haoyuan Community in Changchun City and got the permission of Haoyuan Community Property Company. However, how to attract residents and stimulate their enthusiasm for buying? Qu Lei thought: Don't city people like to watch "live shows" at the gate of shopping malls and on TV? I will cater to their psychology and hold a live rice milling show!

On the morning of August 5, 2004, Qu Lei hired people to transport machines and rice into Haoyuan Community, and put up a banner of "Grinding and selling rice now, eating healthy". At her cry, some people gradually gathered around. Under her command, the workers poured rice from Huang Cancan into the rice mill. Soon, glistening rice flowed out from the other end of the rice mill. But as soon as the rice mill was running, a lot of dust was raised around it, and the owners immediately reflected their opinions to the property company. 10 minutes later, the property management staff came and said, "If you don't solve the problem of dust flying, we won't allow you to process rice in the community."

Qu Lei had to return in vain. But when she came back, she figured it out again. After careful consideration, she came up with an idea-add a dust cover to the rice mill and cover the machine with the dust cover when it is running. In this way, she solved the problem of dust flying well. On August 8th, Qu Lei once again came to Haoyuan Community with workers and machines. However, to Qu Lei's dismay, when the rice milling started, there were not many people at the scene. Even if someone comes, they just look and leave, and there is no desire to buy rice.

Qu Lei was puzzled. It is said that after everyone saw the rice processing process with their own eyes, they were relieved of these rice! Besides, the price of rice I set for myself is 500 grams of 2 yuan money, and the price of similar rice in the supermarket has reached 1.8 yuan. Do you want to snap it up? But why doesn't anyone care? What's the problem? Never give up, she thought, as long as I find the right problem and solve it, I will definitely win customers and make money!

Frequent tricks: rice is sold all over Changchun every year.

One day, when Qu Lei was milling rice in a residential area, he asked an elder sister who was watching: "My rice is fresh, why don't you buy it?" The elder sister asked her, "this rice is a little more expensive than that in the supermarket. I don't know what's good about it." Why should I buy it? " Qu Lei: As it turns out, the problem is that people don't know enough about the advantages of environmental protection and freshness of this rice, and they don't give full play to the role of selling rice on the spot! So we must enhance the effect of selling rice on the spot!

After careful consideration, Qu Lei decided to stage a large-scale "live show"-on a Saturday morning in June 2004, Qu Lei invited a famous local duet actor to Changchun Haoyuan Community. They set up a stage and hung banners around it. When the actor started, the residents of the community gathered to watch the fun. While dancing, the actor sang his own program: "Put the rice in, and the rice will come out of Kaka's field ... Today, two people came to listen and eat, which was the treatment of the emperor in the past ..." The onlookers laughed and looked at the rice mill that was grinding rice next to them. At this time, on the right side of the stage, Qu Lei has made a big pot of steaming rice with fresh rice. (Sun, an inspirational entrepreneur) While letting the onlookers taste the freshly cooked rice, she asked the employees to give everyone a free Mika-each person can get 3 kilograms of rice for free with Mika. After tasting this kind of rice, people thought that the rice cooked by this newly ground rice was sweet and delicious, so they gathered around Qu Lei to eat mika. Soon, 300 meters of cards were sold out. On this day, she was busy from morning till 1 1 p.m.

After this "live show" activity, Qu Lei's business improved rapidly. In the next two months, the monthly sales of her family's rice in Haoyuan Community reached 1 0.5 million Jin, and the profit was110,000 yuan.

After opening up the situation, Qu Lei began to seek expansion to other residential areas. In view of the success of the last rice donation strategy, she followed suit and transplanted this promotion method to Changchun Hongcheng International Community. Unexpectedly, when she went to the scene to distribute free Mika, some people flocked to the scene. After receiving Mika, everyone left. What is even more exasperating is that some old people took the donated rice and said, "Is this rice overstocked before giving it away?" Otherwise, how can there be such a good thing in the world? We are not refugees ... "As a result, Qu Lei donated rice for a few days, but it didn't work at all.

It seems that it is still necessary for the residents here to see that these white rice are fresh and high-quality "safe rice" that have been shelled on the spot! So, Qu Lei led 10 workers, carrying machines to demonstrate in various communities in turn, so that residents could see the glittering rice flowing out of the rice mill. In this way, Qu Lei's rice business has once again opened up a variety of high-end residential areas.

However, one day in June 2005, a customer came to Qu Lei and said, "I bought your rice. After eating for a few days, how come it is no different from what I bought from the supermarket? Is it a lie? " Qu Lei was in a hurry and asked the customer why. It turned out that this customer bought 30 kilograms of rice at one time to save trouble, but after eating for more than a month, the rice was not fresh. Knowing what had happened, Qu Lei quickly explained it clearly. Since then, in order to prevent similar things from happening again, Qu Lei stipulated that his employees could only sell 5 kilograms of rice to a single customer who bought rice at most. This ensures that the rice cooked by every customer with the bought rice is sweet and delicious.

However, will this restriction on the sales of rice not affect sales? How can we expand sales? After observation, Qu Lei found that most of the young people in the community are busy, and the rice bags at home are actually managed by the old people. She thought, to do a good job in business, we must first seize the hearts of these old people. So she strictly asked her employees to help the old man who bought rice send it home. On July 20, 2005, an old man bought rice and stood by the rice mill for a long time. Qu Lei busy call people for the old man Timmy, ready to send the old man home. But the old man went straight to Qu Lei and said, "Sister, can you sell me some rice bran? I want to make a pillow out of rice bran. " QuLei nodded and said, "old man, how much do you need? Just take it yourself. We don't charge you. " After the old man left, Qu Lei thought: Do all these old people like rice bran pillows?

That evening, Qu Lei inquired about the information of rice bran pillows on the Internet, and found that compared with sponge pillows, rice bran pillows do have many advantages-rice bran pillows can maintain a long fragrance, help sleep and eliminate neck and shoulder fatigue, so many old people like rice bran pillows, but only sponge pillows are sold in the city. Therefore, Qu Lei decided to give rice bran pillows to the old people who frequented their stores for free.

So, Qu Lei bought cloth, made many rice bran pillows, and gave them to the old people who frequented her at various rice outlets for free. As she expected, her free pillow is really popular with these old people. In this way, her rice business is getting better and better.

Because Qu Lei is considerate to customers, she can adopt the "live show" propaganda strategy that urban residents love, and firmly grasp customers' psychology of advocating natural, green and harmless food. Her rice business is booming in all middle and high-end communities in Changchun. Every month, her net profit has reached more than 654.38 million yuan.

Fresh-keeping rice enters the supermarket: the little girl earns 5 million by selling rice.

The monthly income is 65438+ 10,000, which is cool! However, Qu Lei doesn't want to become rich. At the beginning of 2006, Qu Lei felt that although this way of selling on-site processed rice opened the market in the community, it was really troublesome to operate and it was difficult to expand the sales scale. Only by keeping rice fresh and concentrating on processing can we really expand our business and even go to the whole country. However, how much is the centrally processed rice? How can we convince customers that it is fresh and green? One day, there was no pure water in Qu Lei's house. When she asked someone to send pure water, she suddenly had a flash of light: I can completely follow the example of sending water and sending rice to customers!

Qu Lei decided to give it a try. However, if people want to accept the door-to-door sales of rice, they must first let people know that their rice is fresh. Therefore, she decided to increase publicity. One day, after seeing many people buying eggs in the supermarket, she thought: Everyone likes to buy fresh eggs. If you put an advertisement on every egg, you can definitely penetrate this awareness of eating fresh rice into every family. So, she reached an agreement with the supermarket in the community to put a publicity label on the eggs sold in the supermarket: "Everyone eats fresh eggs. What about rice? Naturally, eat fresh rice! " Then, Qu Lei thought about how to get her rice into the supermarket-she rented a house next to these supermarkets to grind rice on the spot and cooperated with the supermarkets-she gave 0.4 yuan a commission for every 1 kg of rice sold by the supermarkets.

When customers buy an egg, they will see the advertisement on it at a glance and ask the supermarket waiter curiously, "Why is there an advertisement for rice on this egg?" As soon as the waiter explained, it was equivalent to doing more publicity for Qu Lei. As a rule, eggs will not be finished on the same day, and most of them are kept in the refrigerator. When they open the refrigerator, they can see the rice advertisement on the eggs ... After this quiet publicity, the residents in the community will never inadvertently notice it again and start buying this fresh rice in Qu Lei.

In addition, Qu Lei went door-to-door to inform residents. But at first, when she went to the community to promote, she was often turned away. Later, Qu Lei found that although the supermarkets in residential areas are small in scale, most of them have perfect home delivery service. She decided to adopt the "borrowing method"-using the opportunity of supermarket door-to-door delivery to enter the residential building. She offered to the supermarket that she could deliver the goods for them. In this way, supermarkets save manpower and expenses, and employees in Qu Lei can also enter residential buildings to sell fresh rice to residents.

Sure enough, supermarkets see that the more rice they sell in Qu Lei, the higher the commission they get, so their enthusiasm is unprecedented. Whenever another resident comes to buy rice, the waiter will first recommend fresh rice from Qu Lei. When Qu Lei and her employees delivered goods to residents' homes for the supermarket, they took the opportunity to invite residents to participate in the on-site rice milling, rice donation and promotional performances organized by her. In this way, after a period of continuous door-to-door publicity, residents will come to the event site one after another on weekends. When more and more residents get together, the "live rice milling performance" organized by Qu Lei begins. While demonstrating, she explained and publicized to the residents. Through these methods, the residents soon learned that there was a girl in the community who specialized in freshly ground rice and delivered it to the door. They all think that although rice in Qu Lei is a little more expensive than other rice, it is fresh, safe and healthy, so you can rest assured! As a result, residents in the community called her one after another and asked for fresh rice. In order to ensure on-demand delivery, Qu Lei decided to continue to implement the "borrowing method"-borrowing supermarket outlets to serve itself.

In the supermarket that cooperates with Qu Lei, more than 20 cars are delivered in various communities. When the daily sales volume of Qu Lei's "home delivery" increased to 1000 kilograms, the vehicles in these supermarkets were incredibly busy. Qu Lei employs a group of deliverymen to serve the residents. With the delivery guarantee, everyone will call her to buy rice when she is almost finished. In this way, by the end of 2006, buying fresh rice from Qu Lei has become a fixed consumption pattern for many Changchun citizens.

In the spring of 2007, in addition to residential areas, Qu Lei's rice also reached more than 10,000 households in Changchun and surrounding farmers' markets, and these 10,000 households ordered her rice like pure water. Therefore, she established two large grain bases in Yanji and more than 40 rice processing and sales points in Changchun. In this way, the monthly sales of rice in Qu Lei has reached more than 300,000 Jin, and the monthly income has reached more than 300,000, which is more than 3 million a year! In April 2007, in less than three years, she earned 5 million. Since then, seeing that her career has developed, she rented a building in Chaoyang District of Changchun at an annual rent of 300,000 yuan, and established "David Mill Catering Technology Development Co., Ltd." 20 10. She took advantage of the situation and quickly developed her business to Harbin, Hangzhou, Shanghai and Beijing, and developed more than 70 chain stores nationwide. When she is rich, 20 1 1, she not only bought a spacious house in downtown Changchun, but also drove a luxury car and became a veritable rich sister!

In the face of Qu Lei's success, perhaps many people are sighing, why didn't you think of such a simple way to process rice locally and sell it to city people? In fact, the secret of Qu Lei's success lies in that after she broke into the city from the countryside, she knew that if she wanted to conquer the city dwellers, she had to urbanize her way of thinking, learn to look at things with the eyes of the city dwellers, and gain insight into their psychology and needs with their thinking. The reason why she dares to believe that "city people should eat green and safe rice" is precisely because she understands the psychology of city people. Besides, she also knows how to show. She knows that city people love "show" and "live show". Therefore, through the "live show" of rice changing into rice, she has a strong visual impact on urban customers, which greatly caters to the psychology of urban people advocating natural, green and harmless food, and then makes herself deeply rooted in people's hearts and become stronger and stronger! Her success has undoubtedly given people profound enlightenment.