Martial Arts Box Office (Present Situation and Prospect of China Martial Arts Movies)

Martial arts movies are one of the important types of China movies, which have attracted much attention since 1980s. However, with the passage of time, the box office performance of martial arts movies is not satisfactory. According to the latest data, the box office of China martial arts movies dropped by more than 50% in 20 19, which is a shocking figure.

cause analysis

So, why is the box office performance of China's martial arts movies so poor? First of all, with the progress of society, the aesthetic level of the audience is constantly improving, and the requirements for movies are getting higher and higher. Many martial arts films lack innovation, single story and originality, which makes the audience lose interest. Secondly, the competition in the film market is becoming more and more fierce, and many other types of films are constantly emerging in the competition, making the share of martial arts films in the market smaller and smaller.

solution

However, martial arts movies are not without a future. In order to improve the box office performance of martial arts movies, we need to take the following measures:

1. Innovative storyline. Martial arts movies need new storylines to give the audience a sense of freshness and surprise.

2. Improve the film quality. Martial arts films need better production quality, including better special effects, better music and better actor performances.

3. build a brand. Martial arts movies need to establish a brand to let the audience know that this is a good martial arts movie and can attract more viewers.