What is strategy? How to understand strategy?

The word strategy was originally a military concept. Strategy is characterized by the process of discovering ingenuity. In China, the word "strategy" has a long history, and "war" refers to war, slightly referring to "strategy" and "deception". Sun Wu's The Art of War in the Spring and Autumn Period is considered to be the earliest comprehensive planning strategy work in China.

Concept:

Strategy is a plan to achieve the overall goal from the overall situation, and tactics are only one of the means to achieve strategy. To win a strategic victory, it is often necessary to sacrifice some interests to win a strategic victory. Strategy is a long-term plan and a lofty goal, and it often takes a long time to plan, formulate and realize the strategic goal.

1. Combat strategy.

Tang Gao Shi's "Zi Qi's Works on the Way to the Yellow River" No.11: "There was nothing to do at that time, and this place was the frontier defense." Ye Qingming Feng's "Qiaoxi Miscellanies Yang Zhongwu Gong Xun Yu Zi": "The policy of public life includes national history."

2. Plans and strategies to guide the overall situation of the war.

For tactics.

Hong Shen's "A Preliminary Understanding of Drama Directors" Part I 5: "The Art of War is well said, and strategy and tactics are two completely different actions. Tactics is the guiding law of all kinds of actions in the battle, and strategy is the combination of all kinds of battles. Strategy is the foundation of fighting, that is, creative planning; Tactics are the means needed to implement the strategy. "

Chapter 7 of Guo Moruo's Hongqubo: "The enemy's original plan is said to be a big detour encirclement strategy."

3. Metaphor guides the overall strategy in a certain historical period.

Mao Zedong's speech at the meeting of Party committee secretaries of provinces, municipalities and autonomous regions: "Mobilize all positive forces to build socialism. This is a strategic policy. " Senior cadres in Deng Xiaoping should take the lead in carrying forward the fine tradition of the Party: "We must realize that it is a strategic issue to carefully select successors."

Extended data:

"Strategy" also has the definition of "enterprise strategy", namely:

When a company successfully formulates and implements a value creation strategy, it can gain strategic competitiveness. Strategy is a series of comprehensive and coordinated agreements and actions aimed at developing core competitiveness and gaining competitive advantage.

If you choose a strategy, the company has made a choice in different ways of competition. In this sense, the strategic choice shows what the company intends to do and what not to do. When a company implements a strategy that competitors can't copy or imitate because of high cost, it gains a competitive advantage.

Only when competitors' efforts to imitate its strategy stop or fail can an organization be sure that its strategy has produced one or more useful competitive advantages. In addition, companies must understand that no competitive advantage is eternal. The speed at which competitors acquire the skills to copy the company's value creation strategy determines how long the company's competitive advantage can last.

Baidu Encyclopedia-Strategy