Furniture Installation

With the rapid development of the times, where will the future of furniture installation and home furnishing industry be?

On the day of 65438+February 8, 2020, the Home Roundtable 202 1 Star Wind was held at Red Star Macalline World Family Store 1. Chen Lin, general manager of Red Star Macalline Business Development Center, talked with representatives of nine home furnishing brand dealers and old media observers to analyze the development status of domestic home furnishing industry and gain insight into the future furniture installation and upgrading trend!

The future home furnishing industry has great development potential. In his speech, Mr. Chen said that under the guidance of national policies and the surge in demand for improved housing, Shanghai's home furnishing industry has ushered in a huge development opportunity, and the market space next year is huge, so we should fully grasp it. For him, the future consumption trend has become the dominant consumer group after 90. They prefer online shopping and domestic products, pay more attention to texture, and prefer one-stop home improvement, which is beneficial to the home market.

In view of the future trend, Mr. Chen suggested that Red Star Meilong launch three strategies: online and offline integration, home improvement integration and commercial marketing integration to create a better home space for consumers. In the planning and adjustment of product categories, smart home appliances will focus on layout design products, high-end customized products and soft-mounted products. As far as marketing methods are concerned, "Super City Shopping", "Super Brand Day" and "Super Joint Promotion" will be launched next year to better empower enterprises and better serve consumers.