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Jewelry store syb business preparation plan
Ornaments can be said to be one of the indispensable decorations, it seems to open a jewelry store is also a good choice. I have compiled for you about the jewelry store syb business preparation plan, I hope you like it!
jewelry store syb business preparation plan chapter 1A, the basic situation
1, business name: lattice store
2, industry type: retail
3, the form of organization: individual businessman
The main business scope: Huaibei City, the major schools
4, the business location: Huaibei City, the coal and carbon teacher training school
Area: covers an area of about 150 square meters
Business location reasons: because here and the whole of Huaibei City so far there is not a plaid store, and this store is mainly facing the consumer is students and some young girls, and Huaibei Coal Teacher's College is a large-scale colleges in the city, the population flow is more, the market prospects are very broad.
Second, the project overview
I am a specialized student. My major is nursing, but a long time ago I was very interested in business, although I am still a freshman. But in the social environment of the current financial crisis, it is not uncommon for college students to start their own businesses. According to my experience, financial situation and understanding of today's society, after careful consideration, I decided to open this plaid store.
Third, business planning
The main income from rent, management fees and operating goods
First rent an area of 180 square meters of the store, and then decorate the store, make a grid on the wall about 30-35. Then, the tenants are recruited to rent out their leftover grids to others. The tenants can be students or social workers. Tenants in the selected grid to sell their own want to sell things (such as cosmetics, handicrafts, jewelry, etc.) However, those who want to sell things and do not have the time to manage the tenants can use the computer to their grid unified management, management fees, now rent and management fees initially set at 1.5 yuan per grid were 1.5 yuan / day and 2 yuan / day.
Fourth, market research
In Wuhu, big schools and pedestrian streets and other big cities such as a lot of lattice store, business is good, in Huaibei City, I also examined some of this nature of some jewelry stores, crafts, but found that their store is not a complete range of expensive, narrow range of consumers
Fifth, the market outlook
So far, there is not a lattice shop in Huaibei City, and it is not a consumer. There is not a single plaid store in Huaibei City so far, and it has a wide range of consumers, from small middle school students to adults and even the elderly. The items operated by the plaid store are not very expensive. Nowadays, college students can generally afford it, and it has a complete range of products to satisfy different people's needs. In the future, we can also open many branches in Huabei schools and even in Huabei city. The market outlook is very promising.
The jewelry store syb business preparation plan 2
A summary
A gift development and planning agency has been specialized in the gift market for thousands of people have done a survey, a person in a year, the highest number of gifts up to 267 times, the least two times, an average of 3.9 times. In the amount of gifts, the most expensive reached 1288 yuan, the cheapest 11 yuan, an average of 35.6 yuan. According to the above data, projecting the gift market: the country's population of 1.3 billion? 3.9 times per year? 35.6 yuan per person = market capacity of 180.5 billion yuan. Emotion is a concept of universal significance, which includes affection, friendship and love. Emotions are everywhere, cohesion in classmates, colleagues, comrades in arms, teachers and students, superior and subordinate, parents, brothers, sisters, elders, seniors, confidants, couples, lovers? Relationships, people express their feelings, the simplest, most direct and effective way is to give gifts, emotional gifts industry is a seductive emerging industry, as a new point of economic growth, the developed countries have gradually matured, a variety of grades of stores, sales points scattered, a variety of levels, a variety of styles of products to fully meet the growing market demand. At home, this industry is still in the early stages of development. Its market potential is huge. Second, the company description p>
1. Company name: Xi'an Xinrui Trade Co., Ltd. - x98 craft gifts professional chain stores p>
2. Company purpose: to let the happy together with each other, will be the end of the affordable p>
3. Company services: a gift, a heart, a blessing, a happy p>
4. Form of the company: the joint-stock system p>
5.Company business mode: independent chain
Third, the company's business strategy
1, the current state of the industry
On the one hand, the birthday gift stores and fashion jewelry chain stores that specialize in birthday themes. Currently in Xi'an, there are mainly? Guangzhou colorful? Love Oxygen Bar? The company's main business is to provide the best quality products and services to the customers. Happy 365? Fancy Years. The 5151, Colorful, and the 5151. Aaaaaaah! Fashionable youth? And so on. The mode of operation in the form of franchise, its higher prices, the average profit margin of at least 50% above, some as high as 100% or even 200% above. The management system is not perfect, the development of the alliance store is not balanced, not really formed economies of scale.
On the other hand, there is the traditional individual store or husband and wife store. Although its business has existed for many years, but are not in the form of scale, there is no brand effect, know the low degree of confidence, the economic benefits are not too ideal, only as a means of livelihood to support the family.
2, market analysis
According to the survey, there are three kinds of gift-giving phenomenon: First, some enterprises to employees on their birthdays as an important means of improving corporate cohesion, this phenomenon is very common; Second, some business people have to birthday gift as a business deal with the affectionate chips, playing the card of affection; Third, in the school, for the students on their birthdays, has become a kind of trend spread. These three phenomena have led to the scope of gift-giving has transcended the scope of the past simple affection, friendship and love, especially for students to give gifts. Xi'an has more than 100 colleges and universities, private and other institutions of higher education, with more than 1 million students enrolled. This makes the gift market become broader.
3, business model
The chain of self-managed professional stores in the form of strategic expansion, the consumer market for college students, focusing on the main commercial streets around the university to open professional stores in the university town, make full use of the local wholesalers to store in the form of installment billing for cooperation. Brand promotion, and strive to make the company's brand bigger and stronger within three years, and then faster to promote the company's snowball development.
4, marketing strategy
The implementation of a unified store, a unified brand, a unified image, a unified procurement, a unified selling price, a unified quality of service, a unified management system to carry out a comprehensive unified management. Create economies of scale.
Fourth, competitive analysis
1, competitors? Individual store husband and wife store. Their business philosophy is relatively backward, the market economy and legal awareness are relatively weak, therefore, they operate the limitations of the barriers are relatively large, small farmers think more seriously, so the quality of goods operated by the quality can not be guaranteed, the purchase of goods from the channel is more chaotic and limitations, a single variety of poor service. At the same time, the fashionable novelty of the goods is not strong, especially can not attract the young generation's personality needs. As a chain store is a strong financial strength and unified mode of operation as a backing, from the source of purchase of goods on the quality of goods, as well as from the circulation of various aspects of the cost of goods to reduce the cost of goods, and then to a more favorable price, better goods to face the consumer. At the same time, the chain stores can carry out some promotional activities, as well as advertising, while the farm store couples store is to care for their own, generally only stay in the traditional word of mouth. And their stores are smaller, from several aspects they are not able to compete with it, coupled with the shopping environment is not ideal, can not provide consumers with better shopping enjoyment and freedom.
2, rival birthday gift specialty stores and fashion jewelry stores. Has a certain standardization, scale, specialization, and its products are more fashionable, personality. But its price point is higher, profit margins. And there is a big difference in the strength of its franchise company, the management system is not sound. Especially some companies, only focus on the development of the number of franchises, franchise fees. And ignore the franchise support, follow-up services and regional protection. Caused by the late management of the franchise is chaotic, uneven development, difficult to unify, each on its own, thus losing the advantages of the franchise chain and economies of scale. And as a professional chain stores, no intermediate links direct management, chain management. Has a richer product reserves, more specialized operations, more affordable prices, more humane service. Thus maximize to meet people's personalized, fashionable gift needs, to solve the gift is difficult to send, send a good gift is more difficult to the reality of the difficulties. A gift, a heart, a blessing, a happy, conductive happy consumption concept, leading the new trend of happy consumption compared to this has a strong competitive.
Fifth, the main points of operation
1, the staff requirements: a. Salesman: honest and trustworthy, a sense of responsibility, motivation, a strong ability to answer the table and dedication;
b. Store manager: must be engaged in the salesman work for six months after passing the examination to be appointed.
2, staffing: a star standard store manager, a deputy store manager, salesman 2 (50 square meters).
3, salary system: the establishment of humanized wage system, salary and bonus dynamic distribution, employees can participate in the dividends. Maximum retention of talent;
4, the principle of employment: fully given to each employee to trust and opportunity, with their ability, exhaustion;
5, store size: a star standard store 50-100 square meters, three-star image store 100-200 square meters, five-star flagship store more than 200 square meters;
6, pricing principles: a. New products (specialties) listed all at x ) listed all in the form of x9.8 yuan, such as 9.819.829.8;
b. Promotional products (one month after the lagging products) to change 9.8 for 5, such as 51525
c. Specials (three months after the lagging products) downgraded sales, such as 9.8 for 5, 19.8 for 9.8, 29.8 for 19.8.
7. Profit margins: a. Unique personalized fashion goods (local wholesalers do not sell goods) for 50%;
jewelry store syb business preparation plan article 3First, the business profile
The main scope of business: DIY creative gifts, small dolls, trinkets, wallets, fine notebooks, desktop
jewelry and other kinds of interesting and practical, innovative can be a holiday gift products.
□ Manufacturing ? Retail ? Wholesale □ Service □ Agriculture
□ New industry □ Traditional industry □ Other
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
Educational background, the relevant courses taken (including time):
Third, the market assessment
Description of the target customers: 1. Initial target Customers are women aged 15--25 years old in Jiangbei, Huizhou, mainly
are students in secondary schools and colleges and young white-collar workers.
2. Retailers with bulk demand in Huizhou.
Market volume or the enterprise's expected market share:
Huizhou Jiangbei has a population of more than 300,000 people, and there are a number of junior colleges and universities (at least 6 so
above) near the store, with a student and faculty population of about 50,000 people. In addition, CITIC City Times, Gemini International Business Building, Desai Building
and other office buildings have risen on the left and right sides of the city's administrative center, the number of office workers is at least 80,000
above, they are keen on shopping, and tend to choose to shop in the region. Therefore, the store is expected to capture 3% of the market share in the region at the beginning of the opening period.
Trends in market capacity:
With the acceleration of per capita GDP in Huizhou City, which is growing at a rapid rate of 10% year by year, the per capita disposable income of Huizhou City residents
is also increasing at a steady rate. Jiangbei, as the administrative center and business center, will show a strong potential for vitality and development
Plus, with the promotion of the business, the market capacity of the store will be a steady increase.
The main advantages of the competitors:
1. A long time in business, with a certain number of regular customers.
2. Preferred location.
3. Strong economic strength, large store, large scale, and high liquidity.
4. Early start and experience.
5. Better management. The main disadvantages of competitors:
1. More styles and quantities of goods, more inventory, style updates are at a disadvantage.
2. Large scale, investment is also large, and at the same time the risk is also large.
3. Do not see the huge consumption potential of students, do not pay much attention to the consumer psychology of students.
4. Management and sales favor wholesale, for retail did not put much thought.
5. There is no innovation in the style of the store. The main advantages of this enterprise over competitors:
1. The store is not big, the layout is reasonable, the cost is low, and the risk is low.
2. Fully utilize information resources and networks to grasp the recent trends in products, and constantly introduce innovative and interesting gifts.
3. Emphasis on college students and young white-collar consumer psychology and habits.
4. Smaller quantities of goods, which is conducive to new products and capital turnover.
5. Not because of the low retail profits and ignore it, will be the same as the heart of the business, to capture the heart of every customer. The main disadvantages of the enterprise relative to competitors:
1. Insufficient experience in the operation of the lack of formation of a stable logistics chain.
2. Less capital, small scale, the relative expenditure will be larger.
3. Just starting out, spend more time on stocking and marketing.
4. Small scale, short operation time, lack of attraction to customers.
5. Relatively poor geographical location.
Fourth, marketing plan
1. product
2. price
3. location
(1) Details of the site selection:
(2) The main reasons for choosing the address: ? Jiangbei, is the core location of Huizhou traffic axis, the transportation is extremely convenient, Shenzhen, Dongguan and Huizhou same
City 1 hour living circle, will be more to promote the development of the commercial market in Huizhou.
? Jiangbei Yiwu is a total construction area of 130,000 square meters of small commodities giant, Yiwu
brand will have a great impact. ? There are many colleges and universities and office buildings gathered nearby, with high consumption potential. ④ Reasonable rent.
⑤ Our home is in the neighborhood, which is convenient to manage.
(3) Sales method (choose one and hit ?) :
The product or service will be sold or provided to: ? Final consumers ? Retailers □ Wholesalers
(4) Reasons for choosing this sales method: Jiangbei Yiwu's business is mainly wholesale and retail, so using Yiwu's brand and learning from Yiwu merchants' experience and business methods will be conducive to the development and expansion of the store.
V. Enterprise organization structure The enterprise will be registered as
? Individual business □ Limited liability company
□ Sole proprietorship □ Other
□ Partnership
Proposed name of the enterprise: Xiaoping Gift Shop
Employees of the enterprise (please attach the enterprise organization chart and the employee's job description book):
Position Monthly Salary
Owner or Manager: a 1500 yuan (responsible for purchasing, bulk sales and capital flow control). , bulk sales and capital flow control, etc.
Employee : One Monthly Salary
(Responsible for bulk sales and basic management of the store) $1000 Business licenses and permits to be obtained by the enterprise:
Type Estimated fees
Business license $50 Tax registration $50 Legal liabilities of the enterprise (insurance, taxes):
Type Projected expenses Fixed tax
VI. Fixed Assets
1. Tools and equipment
Based on the projected sales volume, assuming that 100% production capacity is reached, the business needs to purchase the following equipment:
2. Transportation
Based on the need for transportation and marketing activities, it is proposed to purchase the following means of transportation:
3. Office Furniture and equipment The following equipment is required for the office:
4. Outline of fixed assets and depreciation
VII. Working capital (monthly)
1. Raw materials and packaging
2. Other operating expenses (excluding depreciation and interest on loans)
VIII. Forecasts of sales revenues (12 months) IX. Sales and costing plan
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