Social+e-commerce has become a new trend in retail. How do traditional businesses ride the wind and waves?

The arrival of new retail promotes the transformation of traditional e-commerce model, and the new model of "social+e-commerce" represented by Pinduoduo is gradually accepted by the market. In recent years, many social e-commerce platforms have sprung up. In addition to emerging startups, including JD.COM, Ali, Vipshop and other e-commerce, and even Wahaha and other traditional FMCG giants have also entered the market, making the whole industry hot. However, the "social+e-commerce" model is emerging as a subversive.

Behind this social e-commerce storm is the strong user support brought by WeChat. The essence of social e-commerce is a rapidly developing e-commerce model based on social mobile socialization. Its foundation is socialization first, and "network+socialization" can be almost equivalent to Tencent's WeChat. Up to now, the monthly users of WeChat have reached 654.38 billion, accounting for 55% of users' online usage time. It can be said without hesitation that WeChat is the first APP for the whole people, reaching a large number of user groups that traditional e-commerce fails to effectively cover.

According to relevant data, the transaction volume of domestic mobile shopping market will reach 5.7 trillion yuan this year, and the number of mobile e-commerce users will increase to 565.438+0.2 billion. In this context, the social e-commerce industry will usher in a market explosion, which also brings the possibility for the new trend of e-commerce.

Compared with traditional e-commerce, the transformation of social e-commerce is mainly reflected in the changes of people, goods and fields. People, that is, the expansion of consumer structure from young to old; The concept of product design has been continuously improved from providing products on a large scale to personalized design; The scene evolved from a centralized e-commerce platform to a fragmented social platform, mainly because of the demise of old giants and the rise of new star companies. Therefore, in the wave of internet plus, no enterprise can be satisfied with the status quo, and may be influenced, impacted, changed or even subverted by the power of innovation at any time.

Social e-commerce, a high-frequency, low-cost model with social as the core, has regained the attention of the market. JD.COM, Taobao, Vipshop, etc. have begun to deploy in the field of social e-commerce. In the next few years, social e-commerce will surely become the focus of many traditional e-commerce platforms, and the new retail war will be on the verge, and social e-commerce will also become a new trend of e-commerce development.