What is the new retail concept? What is new retail?

The concept of new retailing is that enterprises rely on the Internet, through the use of big data, artificial intelligence and other advanced technological means, the production, circulation and sales of goods process upgrading and remodeling, and then reshape the structure of the industry and the ecosystem, and the online service, offline experience, and the modern logistics for the depth of integration of the new model of retailing.

The traditional brick-and-mortar stores want to transform the new retail stores, first of all, should be from the thinking above to do the transformation. Now the traditional brick-and-mortar stores to face the competition is not only the square miles of stores, but also online major e-commerce platform.

Expanded

Ma Yun said, "the era of pure e-commerce will soon come to an end, the next ten years and twenty years there will be no e-commerce this statement, only the new retail."

But "new retail" can really drive the development of the industry, which is the most common question in the industry, although for the time being can not be sure "new retail" on the current impact of pure e-commerce industry.

But it is certain that both Alibaba and Jingdong are trying to develop offline capabilities, and the importance of the offline is gradually highlighted.

Both the product sales industry and the service industry should really understand the "new retail concept" and expand, extend and apply it.

Baidu Encyclopedia - New Retail