Traditional Culture Encyclopedia - Traditional festivals - Huawei is determined not to build a car, but it has greater ambitions than building a car.
Huawei is determined not to build a car, but it has greater ambitions than building a car.
Zhang Junzhi? |? writing
The so-called "talents go abroad, each leading the way for hundreds of years." Every era has its heroes, and every era has its leading enterprises. More than 20 years ago, computer companies like Dell, Hewlett-Packard, Compaq, Lenovo, Acer and Toshiba were in the leading position. However, after the gradual decline of computer manufacturing, people found that the biggest winner in the wave of computer popularization was not these computer companies, but the suppliers behind them, such as Microsoft, which developed software systems, Intel, which made CPU, and NVIDIA, which provided GPU. ...
More than a decade ago, the mobile phone industry entered the era of smart phones, and Apple, Samsung, Huawei, Xiaomi, OPPO and vivo were all very popular. But now people all know that Google, Qualcomm, which can provide mobile phone system, and Samsung, which can produce top CPU and OLED screen, are much more valuable than most mobile phone companies. They are the giants behind many mobile phone companies.
Nowadays, an industry with larger scale, more complex technology and broader prospects than computers and smart phones has also embarked on the wave of the times, which is the new energy automobile industry. New energy car companies at the forefront are all red and purple this year. Founded only 17 years ago, Tesla's annual sales volume is less than one-thirtieth of that of Toyota, and its income is less than one-tenth of that of Toyota, but its market value is almost equivalent to the sum of the market values of Toyota, Audi, Daimler and GM. Weilai Automobile, which was established only six years ago, once had the fourth market value in the world and the first in China. Xpeng Motors once surpassed Baidu, an established Internet company, in market value. ...
As the leading enterprise with the most scientific and technological strength in China, Huawei carries the dreams of Chinese people in many industries. Perhaps for this reason, in recent years, the public opinion about "Huawei making cars" has been heard from time to time, especially at the press conference of Mate40, Huawei's annual flagship smartphone, and the announcement of the establishment of HI, a smart car solution brand, has made this public opinion rampant.
But for such public opinion, Huawei firmly denies it. In the recently released Resolution on Business Management of Smart Car Parts, it is emphasized in bold that "Huawei does not make complete vehicles, but focuses on ICT technology to help car companies build good cars and become an incremental parts supplier of intelligent networked cars". In order to emphasize the determination of "not building a car", the document States that "whoever puts forward suggestions for building a car in the future and interferes with the company can be transferred from his post and find another post". The end of the file shows that this file is valid for 3 years. Obviously, not only the general public, but also many people inside Huawei want Huawei to enter the field of automobile manufacturing.
Huawei's determination not to build a car has undoubtedly disappointed many people. However, behind this appearance, Huawei has greater ambitions: under the wave of the times when car companies are accelerating to the "new four modernizations" (electrification, networking, intelligence and enjoyment), Huawei will play a giant behind the transformation and upgrading of many car companies.
Moreover, such "ambition" has entered the implementation stage. Before the Guangzhou Auto Show in 5438+ 10, Zhu Huarong, Chairman of Changan Automobile, announced that he would join hands with Huawei and Contemporary Ampere Technology Co., Ltd. to build a high-end smart car brand. 165438+1On October 20th, Volvo released its first HMS? For what? Automobile Huawei's new smart car solution-Volvo XC40? Recharge, the car's on-board system integrates Huawei application market, Huawei fast application, Huawei intelligent assistant and other services. 165438+1October 27th ARCFOX, Deputy General Manager of BAIC New Energy? Yu, president of BU, revealed: "Together with Huawei, we have created the latest product of ARCFOX Polar Fox-HBT. The new car is equipped with three 96-line lidar, six millimeter-wave radars, 12 cameras and 13 ultrasonic sensors. The chip computing power provided by Huawei reaches 352 trillion times per second. "
Today, Huawei is getting on the auto news more and more frequently, providing more and more help for auto companies.
Hey, Huawei's smart car solution brand is the carrier for Huawei's bicycle enterprises to upgrade. Wang Jun, president of Huawei's smart car solution BU, said, "HI has brought a full-stack smart car solution. We inherit Huawei's 30 years of technology accumulation, deeply integrate with the automobile industry, pursue leap-forward technological development, and achieve leadership and transcendence. "
Huawei's goal is to make HI brand a representative of the "factor brand" in the automobile industry, which is widely adopted by major car companies. Huawei's technology is used in cars, and the LOGO of HI brand is printed on the car body, which gives a blessing and endorsement to car companies. At the same time, with the empowerment of HI brand, consumers can also trust Huawei's technology, trust the car companies that cooperate with Huawei, trust the cars jointly built by Huawei and car companies, and trust the "brand" jointly built by * * *. "The new model uses the brand of the car company, hey? The logo will be displayed on the car body, "Wang Jun said.
In the eyes of the industry, "Huawei does not do the whole vehicle, but focuses on it? ICT? Technology (information and communication technology) is also a very wise choice to help car companies build good cars and become an incremental parts supplier of intelligent networked cars. Because ICT is Huawei's strength and the weakness of traditional automobile manufacturers, Huawei has cut in and focused on incremental business, with little resistance and large cooperation space.
According to the data, Huawei HI full-stack smart car solution includes 1 brand-new computing and communication architecture, five intelligent systems including intelligent driving, intelligent cockpit, intelligent electric, intelligent networking and intelligent Che Yun, as well as intelligent components such as lidar and AR-HUD which are rarely used at present, covering almost all fields of automobile intelligence.
What is the technical strength of HI? It should be said that it is very deep. Autopilot, intelligent cockpit, electronic control and Che Yun all involve a lot of software and algorithms. Huawei has accumulated a lot of talents and experience in software and algorithms in the fields of wireless and artificial intelligence. Recently, Huawei autopilot won the German Rhine T? ISO issued by group v? 26262: 20 18 functional safety certification design stage confirmation letter, which is the first advanced automatic driving full-stack system in the industry that has passed ASIL-D functional safety assessment, which is different from the simple certification only for management process in the field of advanced automatic driving. This safety assessment is aimed at the complete certification of the product itself, which breaks through the scope of traditional standard certification.
On the operating system, Huawei's HarmonyOS car OS is an operating system specially developed for cars, including HarmonyOS cockpit system HOS, intelligent driving system AOS and intelligent car control system VOS. Data application is Huawei's strength. For example, Wang Jun said: "If we analyze and calculate the battery data, our current goal is a five-minute warning, and the goal at the end of the year is a one-day warning."
In addition, like lidar, the key equipment for autonomous driving, Huawei's target cost is US$ 200 or even US$ 100 (about RMB130.65 million), while lidar on the market is as high as tens of thousands of dollars. It is said that Huawei lidar has become an explosive product snapped up by the main engine factory. If all goes well, this alone can change the global autopilot landing process and even the autopilot technology pattern.
At present, there are three modes of cooperation between Huawei and car companies: the first mode is to do traditional Tier 1 and directly provide lidar and ar to car companies. Intelligent components such as HUD; Second, based on the three computing platforms of intelligent driving, intelligent cockpit and intelligent vehicle control, as well as the three operating systems of AOS, HOS and VOS, it provides platform services for the upper application development of the main engine factory and third-party partners; Third, provide customers with full-stack HI brand solutions, and the models will be marked with HI? Brand identity. It is reported that there was HI at the earliest? Logo models will be launched at the end of 20021.
Wang Jun once provided a set of data to the media: "When the degree of automobile intelligence increases 1%, the market space of global automobile parts (except the US market) may expand by 3.3 billion US dollars; If the degree of intelligence and electrification increases at the same time 1%, the space of the entire auto parts will be expanded by more than 6 billion US dollars. " At present, most car companies have just started the journey of intelligence and electrification, from which we can also see the great potential of this market in the future.
Reference and citation of data and information:
"HI's ambition: not" Huawei brand car ",but every car in it" Source: Geshi Automobile Information.
"Why do you want to build a car? Huawei can be in every car. Author: Liu Baohua
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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