Online automobile stock game, creating the ecology of sustainable development

Stock games aggravate the compliance speed of online car.

As a pioneer in the era of * * * enjoying the economy, the online car ride has effectively alleviated the difficulty of taking a taxi in the morning and evening rush hours in the city, and at the same time brought innovation to people's travel modes. In 20 19, the number of car users in China alone reached 400 million, and the market scale reached 304.4 billion yuan. At present, China's online car market presents the characteristics of stock game, and the compliance process of online car platform is accelerating.

Travel demand continues to be strong.

In 2020, the sudden outbreak of COVID-19 gave a new definition of travel safety. Affected by the COVID-19 epidemic, citizens' travel demand has been greatly reduced, and the morning and evening rush hour traffic in many cities has become unusually smooth.

Take Shijiazhuang as an example. At the beginning of the year, the number of online car orders decreased year-on-year, entering an obvious off-season demand. Since March, with the effective control of the epidemic, the demand for online car rental market has gradually picked up, the number of calls has shown an upward trend, and the income of online car rental practitioners has gradually returned to normal.

The relevant person in charge of the Didi Public Communication Department said that with the gradual improvement of the epidemic prevention and control situation, the average travel volume of Didi in Hebei in September increased by 363% compared with that in March, and the travel volume of Shijiazhuang in September increased by 307% compared with that in March.

"At present, the orders for online car travel in Baoding, Shijiazhuang and other places in Hebei have gradually improved." The relevant person in charge of the European tour said that since May, orders have recovered substantially, and basically returned to the pre-epidemic level in August. Now, compared with March and April, the number of vehicles operating in these two cities has more than tripled. Europe Tour officially started operation on 20 18. It is a travel service platform launched by Great Wall Holding Group with a total investment of10 billion yuan.

Didi data shows that compared with the previous Dragon Boat Festival holiday, the travel heat of tourist attractions increased by 40% during the National Day this year, and the travel heat of large transportation hubs increased by over 50%, and the demand for holiday travel continued to be strong. The peak time of holiday travel mainly occurs from 1 1 to 16, followed by the evening peak of 17 to 20.

Popularity and high willingness to resume employment

For today's young people, traditional manufacturing is no longer their first choice, and a large number of young people have chosen the service industry with higher freedom and higher income. Xiao Liu, 1994, from Gaocheng District, Shijiazhuang City. Last year 10 began to work as a network car driver. "I have been doing sales work before, and my salary mainly depends on commission. The pressure is relatively high. When I made an appointment with the driver online, I didn't expect to catch up with the epidemic. I didn't run much at the beginning of the epidemic, and my parents were not at ease at the time. " Now, Xiao Liu has slowly got started with the car, mastered some skills of taking orders, and his income has also increased.

"During the epidemic, the monthly income dropped, and there was no way. The overall environment is not good. You can't just change jobs. You are old and young. Fortunately, now your income has gradually recovered, that is, the subsidy is less than before. " Lao Liao, a post-80 s driver, has been engaged in the online car industry for three years, and has worked in take-away and express delivery industries before.

The relevant person in charge of Didi Hebei said that in the national anti-epidemic process, Didi actively introduced various safeguard measures to ensure the safety of drivers during the epidemic as much as possible. For example, provide free pneumonia insurance, distribute vehicle disinfection materials, join hands with leasing companies to extend the rent, install protective films to build safety cabins and so on.

Non-compliant vehicles are phased out.

Some insiders said that judging from the current market situation, the online car market has become saturated, and blind subsidies and market capture have little practical effect. At present, China's online car market is basically in the stage of stock game, the compliance process of online car platform is accelerated, and competition is intensified.

In September 2020, Didi participated in the "Consumption Promotion Month" with its brands such as fast new taxis, fast special cars, flower pig taxis and green orange bicycles, and distributed a variety of personalized travel coupons to users across the country. In June, 5438+ 10, Didi invested101000000 yuan in subsidies to issue platform-wide and multi-category travel vouchers.

On September 24th, 2020, Sun, spokesman of the Ministry of Transport, said that at present, 1 platform company has obtained business licenses, and more than 2.5 million online car driving licenses and 0.04 million vehicle transportation licenses have been issued in various places. The daily order volume is about 2 1 10,000, which is 36.

In recent years, in order to standardize the operation of network car, relevant policies have been frequently introduced, and driver thresholds and vehicle thresholds have been set to ensure the accuracy of driver information and vehicle information, and to ensure the effective protection of passengers' rights and interests. According to the rules of online car rental issued by the relevant state departments, drivers and vehicles that have not gone through the formalities of online car rental will be automatically eliminated by the market. The standardized development of online car rental management system is conducive to the long-term sustainable and healthy development of the industry.

The staff of Shijiazhuang Transportation Comprehensive Law Enforcement Detachment said that since the implementation of the Interim Measures for the Management of Online Booking Taxi Management Services in Shijiazhuang City, the transportation department has continuously intensified the market rectification of the online car industry, requiring all online car platform companies to formulate a retreat plan. Gradually retreat non-compliant vehicles every month. The newly registered network car and personnel must meet the requirements of the new policy of network car in this city. Up to now, 65,438+10,000 non-compliant vehicles have been cleared.

Innovative technology management network car safety upgrade

As a new format promoted by "internet plus", online car rental has flourished in recent years. According to the Research Report on the Safety Development of Taxi Calling in China released by the Information Research Institute of the Emergency Management Department on June 5438+065438+ 10 last year, at least 1 of every three taxi drivers in China use online taxi calling, and more than 140 online taxi calling platforms have obtained urban business licenses.

The online car sharing industry has brought a lot of convenience to the public. However, due to its decentralized and odd-job economy, the online car sharing industry presents different safety laws from traditional taxis. With the arrival of the 5G era, how to innovate technical means and management methods to make the network car safer and more comfortable?

The safety standard of the whole chain is the key.

In 2065438+2008, two consecutive security incidents occurred on a network car platform, which once pushed the security issue of network car to the forefront. After several rounds of rectification and technological innovation exploration, which new standards and applications can effectively improve the safety riding coefficient?

As one of the offline activities of the National Cyber Security Publicity Week in 2020, the "Network Car Safety Guarantee" forum was held recently in Zhengzhou, Henan Province. Academicians, experts, regulatory authorities and the person in charge of the network car platform made suggestions.

"Vulnerabilities and cracking risks of mobile Applications are the main security threats." Bo Zhe, director of the Network Security Response Center of China Information and Communication Research Institute, said that the security of mobile intelligent terminals directly affects the security of online car booking, and the mobile app contains information such as the account number and password of the car networking cloud platform. If there is a security loophole, it is very likely to be used by criminals and threaten the safety of passengers.

Bo Zhe believes that due to the long industrial chain and many protection links, although vehicle manufacturers and network platforms have accelerated the safety layout, they have not yet carried out in-depth cooperation. Therefore, although the network car industry has a good momentum of development, it is still difficult to completely eliminate security risks.

He said that comprehensive and operable safety standards should become a necessary means for the safe development of the online car industry, and it will be an inevitable trend to build a safety defense system for the whole chain.

Shen Changxiang, an academician of China Academy of Engineering, said that technical defects and loopholes give opportunities for illegal activities, and all platforms and regulatory authorities should build a new system of active immune protection to build a security line for online car rides.

According to the person in charge of Didi Technology, by continuously improving the refined management level of big data and artificial intelligence, the safety performance of the network car has been better guaranteed. In recent years, due to strengthening the real-time monitoring of vehicle operation, trip sharing, 1 10 alarm, analyzing drivers' unsafe driving behavior and interfering with abnormal vehicle trajectories, the safety factor of online car rental is gradually improving.

Strengthen supervision, innovate technology and make practical moves.

In fact, since 20 17, Xiamen has independently built the first batch of online car information supervision platforms in China, achieving the goal of "managing information platforms by means of informationization".

"To find out the family background of the network car platform operating in Xiamen, we are confident to keep the safety bottom line for Xiamen citizens." The person in charge of the taxi section of the Transportation Development Center of Xiamen Municipal Transportation Bureau said that when there is a dispute or emergency between passengers and drivers, the regulatory authorities can intervene in the first time through information technology to safeguard the interests of all parties.

Like Xiamen, since 20 19, many innovative measures such as inter-departmental joint audit mechanism, network car exit mechanism and classified management of full-time and part-time jobs have been introduced in many places across the country. At present, the number of complaints about online car has dropped to a low level.

In July this year, China Communications and Transportation Association issued the group standards of "Self-discipline Standard for Safe Operation of Online Booking Taxi Platform Company" and "Technical Standard for Safe Operation of Private Passenger Car Sharing Information Service Platform Company", which played an important guiding role in the standardization and standardization process of online car sharing safety management.

It is understood that as the first safety group standard in the network car and ride industry, both safety standards involve basic safety function requirements such as travel sharing, 1 10 alarm, emergency contact, trip recording and number protection. , comprehensively do a good job in the safety protection of drivers and passengers during travel.

At the same time, in order to ensure the rapid response and reasonable disposal of security incidents, the standard stipulates that security complaints should be handled within 24 hours after receiving them and settled within 5 days; An online investigation and evidence collection mechanism should be established to ensure 24-hour docking with the police investigation and evidence collection working group and other security requirements.

The safety of online car travel has a long way to go.

Experts interviewed believe that security is still the core competitiveness of Internet products such as car sharing. With the use of new technologies such as driverless driving, security considerations should be raised from the individual level to the system level.

"For enterprises, taking safety as the primary consideration will inevitably bring a lot of cost investment, but such investment is absolutely necessary." Yin Sheng, an Internet expert, said that security is its core competitiveness for the network car platform.

Since the beginning of this year, unmanned network cars have appeared on the streets of Guangzhou, Shanghai and Changsha. Users are beginning to worry about the network security after the vehicles are connected to the Internet. "After the popularization of driverless driving in the future, it is not only the networking of cars, but the networking of social systems. The security of the system needs to be fully demonstrated. "

Yin Sheng pointed out that while connecting their own systems, relevant departments should not only track and monitor the personal safety of passengers, but also be wary of criminals launching cyber attacks on the system through networked vehicles. At the same time, in the event of a road safety accident, how to divide the responsibilities of unmanned vehicles also needs to leave enough space for the top-level design.

In addition to putting forward higher requirements for passenger safety, the voice of strengthening the safety protection of network car drivers is also getting higher and higher. "Some passengers don't wear masks in the car, and some passengers may even make unusual moves to the driver." Liu Xingliang, president of DCCI Internet Research Institute, believes that some online car platforms have introduced car safety devices to protect the safety of drivers and passengers, and the recorded contents can also be used to adjust transaction disputes, but a balance should be found between privacy protection and personal safety.

Experts suggest that local regulatory authorities should also strengthen the institutional constraints on the platform while updating the regulatory technology, such as formulating a negative list of online car companies' behaviors, implementing corporate credit list management, and stopping the platform for a certain period of time. Rectification and so on. It forced the platform to strengthen compliance operations.

Subdivide the travel demand network and expand the form of bus service.

The application of big data and mobile Internet technology has brought earth-shaking changes to the field of transportation. Among them, based on the accurate customer acquisition mode of "internet plus" technology, the online car has solved some pain points in the traditional travel market by optimizing resource allocation. Despite the adverse impact of the COVID-19 epidemic, online car sharing companies continue to meet the different needs of users in many fields by expanding categories.

It is worth noting that the development prospect of the online car market is optimistic by more and more market participants. Master Song, the driver of the network car, had previously driven a network car in his hometown Baotou, and it didn't take long to come to Shanghai. In Master Song's view, the online car market in the two places is obviously different. In Baotou, he drives his own car and earns a net profit of four or five thousand yuan a month. In Shanghai, he rented a Shanghai brand vehicle from the leasing company because of the vehicle compliance requirements, and earned a net profit of about 7,000 yuan a month. "There are more opportunities in Shanghai, but it is not very profitable during the rush hour. I am not familiar with the road conditions in Shanghai. The friends I know can earn more than 10 thousand a month. " Master Song said.

In recent years, with the increasing demand of the network car market, the network car products are also constantly upgrading.

Didi Chuxing has been acting frequently in brand segmentation recently. On the basis of the original orange car and free ride, the original Didi Carpool was renamed as "Green Vegetable Carpool", highlighting the positioning of benefiting the public and environmental protection, and increasing the functions of carpooling delay protection; In Hangzhou, Xiamen, Suzhou and other 13 cities, special express trains and Didi express trains have been launched to adjust the balance between supply and demand. Special express trains offer dynamic price reduction and limited-time concessions during peak hours, while Didi Express trains offer "bite price" options for passengers during peak hours, including temporary dynamic price increase, all for drivers.

Didi Chuxing also launched a new independent taxi App "Flower Pig Taxi", aiming at the young user market, and drivers can choose orders. At present, App offers more discounts to users and drivers. The industry believes that "Flower Pig Taxi" focuses on sinking the market, which is similar to the development trend of e-commerce platforms in recent years, and taps the potential of third-and fourth-tier cities and township markets.

Chen, president of Didi Special Vehicle Company, said that he hopes to meet the different travel needs of more users through the attempt of multi-category network car. In addition, Didi Chuxing also opened a freight service in June this year. At present, its business scope includes car rental, taxi, * * * bicycle enjoyment, freight, driving and other travel formats. The expansion of business forms has also helped Didi Chuxing's business volume grow rapidly after the normalization of epidemic prevention and control in COVID-19. On August 25th, the global daily order volume of Didi Chuxing exceeded 50 million for the first time.

In order to guide the standardized operation of the network car, relevant management regulations have been introduced one after another, and the network car market has been gradually standardized. While providing users with a better travel experience, the network car has also promoted the transformation and upgrading of the traditional travel market in an orderly manner.