How to play brand IP?

The play of brand IP is actually the need to seize the user touch points

The brand's IP is the second language of the enterprise, so it should seize the emotional tone of the enterprise's brand tone that is most attractive to the user, and get the user's attention in a more affable way, and at the same time, it should show the brand in a multi-dimensional form, and land on the final physical display. Currently there are many practical cases can be referred to, such as Ice Dump, Bubble Mart, etc., there are also many enterprises began to create their own brand IP, such as Jane Cube for the yellow swan IP.