What kind of sparks will be created when opera enters the live broadcasting platform?

For the opera webcast, Wang experienced a start from the beginning of the lack of understanding and adaptability to the gradual acceptance of the recognition of the process, which is due to the network broadcasting closer to the opera and young people's distance, for the ancient art of injecting vitality. For example, in April this year, the launch of the "youth meets the play" - China's outstanding traditional opera integrated media communication and "to the non-legacy of respect - craftsmanship" intangible cultural heritage series of live activities. In the past few months, the live broadcast team visited Beijing, Shanghai, Shandong, Henan, Zhejiang and other provinces and cities, and conducted mobile live broadcasts of 10 local operas, including Beijing Opera, Sichuan Opera, Shanghai Opera, Huai Opera, Yu Opera, Shandong Opera, Sichuan Qingyin and so on. According to incomplete statistics, the cumulative number of live broadcast viewers reached 10 million, of which the Beijing opera live broadcast viewers reached 1.73 million. These live activities, so that many netizens exclaimed "painting style is very novel".

Not coincidentally, in September last year, a live broadcast launched a three-month "timeless non-heritage season - looking for the country's most beautiful intangible cultural heritage" activities, in the form of live broadcasts to present the beauty of the Chinese opera culture. 14 traditional opera Fourteen traditional opera performances were broadcasted, with a total of more than 3.7 million online viewers, and the highest number of online viewers exceeded 200,000 people. Among them, the large-scale costume comedy "The Lion's Roar" launched by Kudou together with Guangdong Cantonese Opera Theatre attracted 240,000 viewers, and the carefully added subtitles made the traditional culture accessible to young viewers without any barriers or thresholds.

The webcast platform provides a cross-regional performance stage for opera works and opera performers. And unlike the one-way communication of the theater, the interactivity of the webcast platform realizes the two-way interaction of the opera communication. The live broadcast platform can track the audience's feedback, collect data information through the platform, and then pass this feedback to the artist as a reference to modify the work, so that the demand and supply to achieve accurate docking.